As marketers, it's tempting to always be in sales mode on LinkedIn, but that's not the most effective strategy. Instead, focus on being a valuable resource for your followers. Share insightful content, offer helpful tips, and spark meaningful conversations. Remember, people appreciate authenticity and value. By sharing your expertise and engaging with your audience, you'll build stronger relationships and foster trust. Here's a tip: End each of your posts with a soft call to action, such as asking a question or inviting people to connect further. For example, you could say, "If this resonates with you, send me a direct message to take the next step." Remember, building a community on LinkedIn takes time and effort. Be consistent, engage thoughtfully with your followers, and watch your network grow. Do you have any questions about how to implement this strategy? Let's discuss in the comments! #marketingtips #contentstrategy #ibtikaragency #communications #digitalmarketing
Great insights! Building relationships should always come first.
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Great advice
Marketing & Communication Leader | Senior Account Manager | Unlocking emotional depth to change customers Behavior | Driving brand growth and ROI through strategic Marketing initiatives and Advertising campaigns
1moGreat post! I completely agree that LinkedIn is about providing value first, not just selling. One approach. What I found effective is aligning content with the pain points of your audience, what are they struggling with, and how can you help them. A soft call to action, as you suggested, works wonders when it’s framed as part of a conversation rather than a pitch at the end. Authenticity really does win on LinkedIn, and the relationships built here often lead to opportunities that go beyond immediate sales.