Ibtehaj Rasool’s Post

Sharing this insightful post from Teodor Yordanov on the complexities of PPC. His detailed breakdown highlights just how much goes into mastering Google Ads. One thing I'd add: Always stay on top of ad platform updates. Regularly reviewing changes can help you adapt quickly and maintain your competitive edge. For more PPC insights and tips, follow Teo. His expertise can definitely help you up your game! #PPC #GoogleAds #SEM #DigitalMarketing

Very simple and easy.......

I am telling you PPC is easy. Really easy. All you have to do is: - Try to resolve ad disapprovals for non-relevant policy violations every single day - Use Standard Shopping Campaigns because PMAX steals your brand traffic - Analyse SQRs knowing you have got 10% more results than before - Apply Experiments wishing you had more than 30 days for the test - Speak regularly to support and wait for 2+ weeks on a resolution - Dynamic Keyword Insertions to make your ads more relevant - Review & Optimise GMC product headlines & descriptions - Understand CRO for PPC and provide recommendations - Create custom audiences and beat the competition - Setup placement exclusions lists at account level - Look cool by implementing Value-Based bidding - Wonder whether to utilise Audience expansions - Start thinking about new customer acquisition - Make relevant content suitability adjustment - Know how to setup conversion tracking or... - Switch ad copy during promotional periods - Schedule regular imports to Microsoft Ads - Store performance analysis (if applicable) Switch off auto-applied recommendation - Think about your next A/B Ad Copy tests - Replace low performing assets with new - Keep up-to-date with industry changes - Requesting creatives (videos/images) - Review performance of DSA Targets - Get used to in person presentations - Use SEMrush to show you are a pro - Keep up with macro economy news - Monitor seasonal demand changes - Analyse shopping auction insights - Implement measures for ad fraud - Create audience signals in PMAX - Schedule downloads (if required) - Account level negative keywords - Analyse search auction insights - Switch off automated extension - Run benchmarking reports GMC - Know how to work with Gsheets - Know how to work with Gslides - Schedule uploads (if required) - Create remarketing audiences - Monitor ongoing performance - Action Extensions (Microsoft) - Account level app exclusions - Assisted conversion analysis - Build ad copy at scale with AI - Setup secondary conversions - Setup negative keyword lists - Merchant centre promotions - Set up Looker studio reports - Campaign level descriptions - Create look-a-like audiences - Create combined audiences - Structure snippet extension - Analyse asset performance - Setup primary conversions - Conversion model analysis - Dynamic target exclusions - Setup Google my business - Google ads lookers studio - Review campaign settings - Review recommendations - Review monthly forecasts - Account level placements - Campaign level headlines - Conversion path analysis - Forecast budget phasing - Setup brand exclusions - Script writing (optional) - Incrementality testing + There is a lot more What would you add? #ppc #googleads #sem #sea ---- Hey, I am Teo 👋 and I am passionate about GoogleAds. I frequently share PPC updates, insights, strategies, productivity tips, and bespoke solutions that you can steal to help you become a better expert.

i mean its so easy

Data is the new gold 🥇 If you know, you know 😉 Maximise PPC Ad spend the smart way not the hard way. Here’s how we use data to to optimise PPC Ad campaigns: CTR - A Strong Starting Point Check if your keywords align with audience intent & try headlines that build curiosity or urgency. If you see a consistent pattern in clicks, it might mean it’s time to double down on similar messaging. Conversion Rate - Go Beyond Clicks When clicks are high but conversions low, your landing page experience may not be compelling enough. Align the landing page message to the Ad & test different layouts and CTAs (also check your page loading speed). Bounce Rate - Attract The Right Ones High bounce rates usually mean users didn’t find what they expected, which can come down to overly broad keywords or an unclear Ad message. Use audience segmentation to improve relevance and test tweaks in real time. CPC - Efficiency Meets Value High CPC doesn’t always mean you’re overpaying, it might indicate a need for smarter bidding or tighter Ad schedules. Analyse when you get the best conversions (time of day, day of week etc) & concentrate your budget there. ROAS - The Bigger Picture ROAS is the ultimate check on your PPC strategy’s success. Analyse which segments of your campaigns yield the best ROAS (audience, keyword or ad type etc). Double down on what’s profitable and eliminate budget drainers. A/B Testing - Experiment With Data Effective A/B testing isn’t random, it’s strategic. Try testing different elements in stages. Results compound over time! The more you test, the clearer your winning PPC strategy becomes. Data Visualisation - Numbers & Strategy Game Use tools like Google Data Studio or Looker to track all metrics in one place and set alerts for any sharp changes in performance. When all the data lives in one place, you can quickly spot what’s working & what isn’t, making every decision data-driven and impactful. Successful PPC strategies are rooted in continuous optimisation, using each data point to refine, target and improve campaigns. Would love to hear your thoughts! Comment down below 💯 P.S - PPC pain-points? We can help #PPC #Marketing #Ads

🌟 My Journey with PPC Ads: Lessons Learned & Tips to Maximize ROI 🌟 When I first started with PPC ads, I thought, “How hard can it be? Just pick some keywords, set a budget, and watch the conversions roll in!” Spoiler alert: it’s a bit more complex than that. Here’s what I’ve learned along the way—hoping it helps you run better campaigns! 🎯 Lesson 1: Define Your Target Audience with Precision I used to cast a wide net, thinking more views meant more conversions. But I soon realized that narrowing down to specific demographics and behaviors drastically improved engagement. Tip: Focus on your audience’s intent, not just their interests. 💬 Lesson 2: Make Your Ad Copy Speak One of my early ads underperformed, and the reason was clear—the copy was generic. Lesson learned: stand out! A/B testing helped me fine-tune what resonates. Pro Tip: Keep it direct and actionable, with a clear value proposition. 💰 Lesson 3: Bid Smart, Not Hard I initially went all-in with high bids, hoping it’d secure a top spot. It did, but my ROI was shaky. Since then, I’ve experimented with manual vs. automated bidding to find a balance. Try this: Set a modest daily budget to start, then analyze and adjust. 📊 Lesson 4: Measure & Optimize Constantly The real power of PPC is in the data. From conversion tracking to keyword performance, these insights are gold. I realized that regular optimization helped me reach quality leads instead of just more clicks. Use performance data to refine keywords and adjust bids. Each of these tips has helped me make PPC ads work for me, not against me. And if you’re diving into the PPC world, just know that it’s all about testing, learning, and tweaking. Wishing you success and more conversions! #PPC #DigitalMarketing #AdTips #MarketingJourney #OnlineAdvertising #ConversionOptimization

7 𝐌𝐮𝐬𝐭-𝐊𝐧𝐨𝐰 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐋𝐨𝐰𝐞𝐫 𝐀𝐝 𝐂𝐨𝐬𝐭𝐬 📉 High ad costs are a common challenge in digital advertising, but the right bidding strategy can make all the difference. Understanding when and how to use each bid type is key to cutting costs and maximizing returns.👇 1️⃣ 𝐌𝐚𝐧𝐮𝐚𝐥 𝐂𝐏𝐂 Take full control of each click. Ideal for advertisers focused on specific high-conversion keywords. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭?  Perfect for campaigns with a limited budget, where every click counts. 𝐏𝐫𝐨 𝐓𝐢𝐩: Start with lower bids on high-conversion keywords and gradually increase based on performance. 2️⃣ 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐏𝐂 Google adjusts your bid for more likely conversions, adding a layer of automation to manual CPC. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭? Great for improving conversions without losing control. 𝐏𝐫𝐨 𝐓𝐢𝐩: Enable conversion tracking to make the most of Enhanced CPC’s optimization. 3️⃣ 𝐓𝐚𝐫𝐠𝐞𝐭 𝐂𝐏𝐀 Set a target cost per acquisition (CPA), allowing Google to optimize bids for conversions within your goal. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭? Ideal for steady, cost-efficient conversions. 𝐏𝐫𝐨 𝐓𝐢𝐩: Set a realistic CPA target; start higher, then reduce as Google learns your audience behavior. 4️⃣ 𝐓𝐚𝐫𝐠𝐞𝐭 𝐑𝐎𝐀𝐒 Achieve a specific return on ad spend by setting a target ROAS percentage. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭?  Perfect for revenue-driven campaigns like e-commerce. 𝐏𝐫𝐨 𝐓𝐢𝐩: Use historical data to set achievable ROAS goals and adjust based on performance. 5️⃣ 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐂𝐥𝐢𝐜𝐤𝐬 Maximize visibility with a focus on driving the highest volume of clicks within budget. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭?  Ideal for brand awareness or top-of-funnel campaigns. 𝐏𝐫𝐨 𝐓𝐢𝐩: Set a daily budget cap to avoid overspending and use targeting filters for more qualified clicks. 6️⃣ 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 Optimize for maximum conversions within your budget, using Google’s real-time data. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭? Great for lead generation or sales-driven campaigns. 𝐏𝐫𝐨 𝐓𝐢𝐩: Start with a limited budget and scale as you see results; this strategy works best with established conversion data. 7️⃣ 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 AI-driven bidding that uses real-time data for optimization, adapting to audience behavior. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭?  Best for hands-off optimization across multiple campaigns. 𝐏𝐫𝐨 𝐓𝐢𝐩: Ensure strong conversion tracking to feed accurate data into Smart Bidding. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Lowering ad costs starts with understanding which bid strategy aligns with your campaign goals. The right mix of bidding strategies can significantly improve your ad efficiency, driving down costs while increasing performance. Which bidding strategy has worked best for you? Share your thoughts below! 👇 #AdStrategy #BiddingTips #DigitalMarketing #LowerAdCosts #MarketingStrategy #PPC

Google Ads skills and highlights buyers need to know by 2025: 🛫 Understanding Bot Traffic: Bot traffic is a significant issue, delivering empty clicks that waste the paid media budget and skew campaign performance data, especially when using max click campaigns. Knowing how to mitigate empty, non-converting clicks. 🛫 Evolving Skills for the Future: Modern PPC management demands proficiency with tools like GA Debug and GTM Preview for accurate conversion tracking beyond just understanding Ads Manager. 🛫 From Max Clicks to Conversions: Shifting focus from max clicks to conversions is crucial, as it filters out low-quality clicks and improves campaign performance by addressing issues like landing page relevance. 🛫 Strategic Ad Groups: Moving from single keyword ad groups (SKAG) to single theme ad groups (STAG) allows for broader targeting and better optimization, enhancing overall ad performance. #PPCManagement #GoogleAds #BotTraffic #AdCampaigns #AIinMarketing #ConversionOptimization #DigitalAdvertising #MarketingAutomation #EvolvingSkills #AdTech #MaxClicks #LandingPageOptimization #AdPerformance #StrategicMarketing #AIRevolution #GoogleMerchantCenter #CampaignStrategy #DigitalMarketingSkills #MarketingTools #AdGroupStrategy https://lnkd.in/gt-DCkK3

7 𝐌𝐮𝐬𝐭-𝐊𝐧𝐨𝐰 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐋𝐨𝐰𝐞𝐫 𝐀𝐝 𝐂𝐨𝐬𝐭𝐬 📉 High ad costs are a common challenge in digital advertising, but the right bidding strategy can make all the difference. Understanding when and how to use each bid type is key to cutting costs and maximizing returns.👇 1️⃣ 𝐌𝐚𝐧𝐮𝐚𝐥 𝐂𝐏𝐂 Take full control of each click. Ideal for advertisers focused on specific high-conversion keywords. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭?  Perfect for campaigns with a limited budget, where every click counts. 𝐏𝐫𝐨 𝐓𝐢𝐩: Start with lower bids on high-conversion keywords and gradually increase based on performance. 2️⃣ 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐏𝐂 Google adjusts your bid for more likely conversions, adding a layer of automation to manual CPC. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭? Great for improving conversions without losing control. 𝐏𝐫𝐨 𝐓𝐢𝐩: Enable conversion tracking to make the most of Enhanced CPC’s optimization. 3️⃣ 𝐓𝐚𝐫𝐠𝐞𝐭 𝐂𝐏𝐀 Set a target cost per acquisition (CPA), allowing Google to optimize bids for conversions within your goal. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭? Ideal for steady, cost-efficient conversions. 𝐏𝐫𝐨 𝐓𝐢𝐩: Set a realistic CPA target; start higher, then reduce as Google learns your audience behavior. 4️⃣ 𝐓𝐚𝐫𝐠𝐞𝐭 𝐑𝐎𝐀𝐒 Achieve a specific return on ad spend by setting a target ROAS percentage. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭?  Perfect for revenue-driven campaigns like e-commerce. 𝐏𝐫𝐨 𝐓𝐢𝐩: Use historical data to set achievable ROAS goals and adjust based on performance. 5️⃣ 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐂𝐥𝐢𝐜𝐤𝐬 Maximize visibility with a focus on driving the highest volume of clicks within budget. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭?  Ideal for brand awareness or top-of-funnel campaigns. 𝐏𝐫𝐨 𝐓𝐢𝐩: Set a daily budget cap to avoid overspending and use targeting filters for more qualified clicks. 6️⃣ 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 Optimize for maximum conversions within your budget, using Google’s real-time data. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭? Great for lead generation or sales-driven campaigns. 𝐏𝐫𝐨 𝐓𝐢𝐩: Start with a limited budget and scale as you see results; this strategy works best with established conversion data. 7️⃣ 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 AI-driven bidding that uses real-time data for optimization, adapting to audience behavior. 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐈𝐭?  Best for hands-off optimization across multiple campaigns. 𝐏𝐫𝐨 𝐓𝐢𝐩: Ensure strong conversion tracking to feed accurate data into Smart Bidding. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Lowering ad costs starts with understanding which bid strategy aligns with your campaign goals. The right mix of bidding strategies can significantly improve your ad efficiency, driving down costs while increasing performance. Which bidding strategy has worked best for you? Share your thoughts below! 👇 #AdStrategy #BiddingTips #DigitalMarketing #LowerAdCosts #MarketingStrategy #PPC

Imagine this: you’ve spent months perfecting your product or service, invested heavily in marketing, and launched what you believe is the perfect campaign. But something feels off. The results aren’t adding up. Your ads are running, but you can’t tell which ones are working. Leads are coming in, but you don’t know where they’re coming from. Revenue is growing, but you can’t pinpoint why. This is where accurate tracking changes the game. When you have Meta Pixel, Google Analytics, Google Ads conversion tracking, and Conversion API working seamlessly together, it’s like turning on the lights in a dark room. Suddenly, every click, every purchase, and every piece of data tells a clear story. Imagine knowing exactly which ad led to that high-value conversion. Imagine seeing the full customer journey, from their first interaction on Facebook to their final purchase through Google. Imagine not just guessing where your revenue is coming from but knowing for certain. But here’s where it gets even more powerful: tracking doesn’t just help you understand your audience—it helps you find new ones. With accurate data, you can create highly effective remarketing campaigns, reaching people who have already shown interest in your brand and guiding them back to complete their purchase. Plus, with the help of lookalike audiences, you can use the data from your best customers to find entirely new prospects who are likely to convert. By leveraging accurate tracking, you’re not just advertising—you’re building smarter, data-driven campaigns that grow your business efficiently. With Meta Pixel, you track behavior across Meta platforms—understanding how your audience engages with your content. Google Analytics reveals your entire website journey, helping you see what’s working and what needs improvement. Google Ads conversion tracking shows which campaigns are driving revenue, allowing you to invest in what truly works. And the Conversion API ensures your data remains accurate, even as the digital landscape shifts towards privacy-first solutions. For your business, this isn’t just about data—it’s about clarity, confidence, and control over your growth. Because when you understand exactly what’s driving your success, you can scale it. It’s not just marketing; it’s strategic. It’s not just data; it’s your roadmap to growth. Want to set up accurate tracking and take your business to the next level? Visit ashboost.com to learn more about how we can help. #MarketingSuccess #ConversionTracking #MetaPixel #GoogleAnalytics #ConversionAPI #DataDrivenGrowth #Remarketing #LookalikeAudiences #BusinessInsights #DigitalMarketing #Ashboost