I was honored to attend the 7th Digital Marketing Day organized by iVIPANAN Digital Marketing Services. It was a fantastic experience and I gained valuable insights from Industry experts such as Bhautik Sheth , Neha, Varun Trivedi. The session focused on Google AD and Meta Ad Campaigns and marketing strategies for B2B and B2C. Key Takeaways: 1. Identify where your ideal customers are and which platform they actively use before running campaigns for maximum results. 2. Creativity is essential. Be creative with your campaigns to stand out from others which results in increased conversion rates. 3. We can leverage different platforms for different objectives. Only sticking to one platform might not be that essential. 4. Meta can be great for awareness & Consideration campaigns to target interest based customers whereas Google can be used for Conversion campaigns, that is to target more intent based customers. I’m grateful for the learning opportunity and to receive a certificate of participation! #digitalmarketing, #digitalmarketingday, #metaads, #googleads
