Ian Nock’s Post

YouTube was the first streaming platform to break 10% of total viewing on US TV sets in July, according to Nielsen's The Gauge. In another record month for streaming, accounting for 41.4% of all viewership, Netflix maintained their 8.4% share and Peacock increased viewership 33% from June, helped by just three days of the Olympics as well as Love Island. House of Dragon on HBO Max was the most streamed show (780m viewing hours), followed by Bluey (716m), which helped Disney Streaming's Disney+ reach its highest-ever share for the month at 2.1%. Amazon Prime Video's The Boys followed with 700m viewing hours. https://lnkd.in/dXZ7NZTY

MediaPost highlights that while fewer commercial interruptions in streaming TV are improving viewer experience, it leads to higher demand for more effective ad placements. #CTV publishers need to focus on innovative formats & optimizing ad frequency and placement to maintain viewer satisfaction and maximize ad revenue. https://lnkd.in/gNKxBZ8P

Today the live TV streaming service Fubo reported its 1st quarter 2024 earnings that show it lost 61,000 subscribers in North America. This comes as Fubo reported losing 107,000 subscribers to end the 1st quarter of 2024. Fubo saw subscribers grow 26% year-over-year when looking at the same point last year Fubo also posted a 26% year-over-year revenue growth. https://lnkd.in/gaKT287z

FAST Fact! #OTT (Over-the-Top) refers to the way content is distributed, namely, online instead of through cable, #broadcast, or satellite. Both #FAST channels and #VOD platforms like the famous streaming giants fall under the OTT umbrella. https://lnkd.in/gbaakUFX

Streaming dominates TV Viewing in July, Nielsen's The Gauge reports record share: Nielsen's latest The Gauge report shows streaming reached 41.4% of TV viewing in July, with YouTube breaking 10% share.

ICYMI: Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June: Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.

"Traditional broadcasters now appear to be growing faster than their new challengers, official data provided to The Independent indicated. Those broadcasters – known within the industry as broadcaster VOD services, or BVOD – saw their share of viewer minutes grow by 11 per cent in the first half of this year. That is in contrast to a four per cent decline for the streaming platforms. A similar, though not quite as stark effect was visible among young people. The traditional broadcasters were up seven per cent while streamers dropped two per cent. Those BVOD platforms also saw a sharp rise in viewership. Measured in viewing minutes, Channel 4 has grown by 32 per cent, ITV up 25 per cent, and BBC up 23 per cent." Stonks 📈 https://lnkd.in/dRPCDD5E

FYI: Streaming services see slight dip in viewing share in Mexico: Streaming services accounted for 22.8% of total TV viewing time in Mexico in January 2024, according to the latest Nielsen IBOPE Gauge™ report. This represents a slight decrease of 1.2 share points from December 2023. #digitalmarketing #marketing

The shift to streaming accelerates and with more and more sports on streaming platforms this should continue. "Half of those who make live TV their "first stop" do so for news and sports content." - https://lnkd.in/gdHMKVw2 #TV #Streaming

FYI: Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June: Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.