Ian Navarro’s Post

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Foodservice Distribution Sales & Marketing Expert

The global hot honey market is valued at over 100 million dollars. Swicy, the trend of combining sweet and spicy flavors in food and drinks, is burning up North America! Here's the gist: Growing Popularity: This isn't a flash in the pan. Consumers are increasingly drawn to bold flavor profiles, with spice being a big player. Research shows a rise in demand for "swicy" products across categories, from snacks to beverages. Hot & Sweet Harmony: Swicy is all about creating a flavor explosion by marrying the sweet with the heat. Think chili chocolate, hot honey-glazed chicken, or spicy fruit drinks. Driving Force: Millennials, Gen Z, and even Gen Alpha are leading the swicy charge. Their adventurous palates crave new taste experiences. Examples Everywhere: Major brands are jumping on board. We've seen spicy lemonades at Starbucks, Coca-Cola releasing a spiced cola, and the continued popularity of Flamin' Hot snacks. Inspiration from Abroad: The rise of Korean cuisine in North America is contributing to the swicy trend. Korean food often features sweet and spicy combinations, like gochujang (Korean chili paste) used in sauces or glazes. Overall, swicy is a trend with staying power, fueled by adventurous taste buds and creative culinary minds. So, get ready for a taste bud adventure that's both sweet and spicy! Now Origo Brands has launched the first of its kind, Hot Agave. Beautiful blend of Chile De Arbol and USDA Organic, Wild Heirloom Agave. Perfect behind the bar, in dressings or in hot applications. You’ll fall in love with this better for you sweetener that adds just the right amount of heat.

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