Ian Downes’ Post

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Director at Start Licensing Limited

Good to see Aardman working with #TheRHS and #WildinArt to extend the reach of Shaun the Sheep this Summer. Art trails coming to #RHS gardens. Another example of the growing importance of 'live licensing' - think this sort of activity and partnership is a really good 'case study' of the value of #licensing showing how well known 'character brands' can be used proactively in new ways in the market. Definitely an area of the market that licensing has significant growth potential in. #aardman #arttrails #brandlicensing https://lnkd.in/eMe2_jCE

Aardman and Wild in Art take Shaun the Sheep to RHS Gardens

Aardman and Wild in Art take Shaun the Sheep to RHS Gardens

https://licensing.biz

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