Ian Colley’s Post

Looking for a fun Friday listen? Check out Tony Marlow episode on The CTV Podcast today with Paul Gubbins. They dive into: 🎙 The evolution of TV OEMs, and the OS's that power them. 🎙 Why 'streamflation' is driving FAST & AVOD growth. 🎙 What ACR data is, and how it works. 🎙 The rise of interactive TV ads. 🎙 The future of TV ad trading. 🎙 The convergence of retail media & CTV. Listen here: https://hubs.ly/Q02PQmrr0

Superbowl 24 is over, but headlines around latency and buffer continues to headline. Yes, delays are never welcome, and despite gigantic effort from broadcasters to provide a perfect experience, this year results are not great. Actually, worse than 2023. Are we destined to always be a lag behind? there must be another way... to be on top of your network for video transmission must be your top priority - ensure both seamless operation and true live experience. #superbowl2024 #latency #broadcast #networkobservability https://lnkd.in/dH4MpTaS

Séamus Brennan, our Director of Partnerships and Strategy for EMEA, recently appeared on The Drum's podcast to discuss the challenges and opportunities facing marketers in the rapidly changing world of TV and video advertising. In the episode, he offers valuable insights into why the shift to a digital-first approach is transforming the industry. Tune in for an in-depth exploration of connected TV advertising: https://hubs.ly/Q02Y_xnr0

🗣️ THE GARAGE PODCAST IS BACK 🗣️ In this week’s episode of Exploring CTV and Retail Media Networks, Sean Muller, the founder and CEO of iSpot.tv, explores some key shifts reshaping the video and streaming landscape: 📺 From Linear TV to CTV and Social Video: The rapid pivot from traditional linear TV to Connected TV (CTV) and social platforms is undeniable. Investments are increasingly flowing toward these channels, reflecting where consumers spend their time. 🎥 Social Video's Surge: Social video is on fire right now. The demand for short-form, engaging content across social platforms has skyrocketed, making it a crucial piece of the video strategy puzzle. 💰 Subscription vs. Ad-Supported Models: In CTV, the once-dominant subscription model is giving way to ad-supported options. This transition has shifted significant ad dollars toward programmatic CTV, driving new monetization strategies. To find out more about how the video space is changing, tune in this episode now: Listen to the full episode here: Apple: https://apple.co/46TK9tM Spotify: https://spoti.fi/3AGSdSE Or watch the full episode on YouTube: https://lnkd.in/enkMnM_b

Why settle for one audience when you can have them all? 🌍 Discover the power of multistreaming and reach viewers across the globe with Weistream. Say goodbye to ‘just one platform’ days! #Weistream

TV and Video are a crucial element of creating a loyal community. If you are a brand, business or any type of association that wants to build a “tribe”, then you must think about your own TV channel or even streaming service as part of your media strategy. Nowadays every business is a media business. So why not being a TV operator, too? #television #strategy #businessdevelopment #community #digitaltribe

Harness the Power of Digital Tribes: Why TV Channels Need Focused Strategies Digital tribes, online communities passionate about a shared interest, hold immense value for media companies. Building a megamedia business around such a tribe, with TV as a central draw, is a winning strategy. Sadly, many misunderstand this concept. They overemphasize traditional 24/7 TV channels, a path that often fails. The key to success? Focus and a lean start. Here's what you need to know: 🧩 No need for a full TV channel. Advanced tech makes web broadcasting a perfect starting point. 🎭 Prioritize captivating programming. Create the go-to source for your niche, making your content the reason they return. 🫵 How to achieve excellence: Engage top experts: Interviews, regular shows Acquire compelling documentaries: Affordable options abound Cover key events: Become the tribe's exclusive source Embrace live & slow TV: Provide unique depth and a shared viewing experience This is just the start. Done right, TV becomes the cornerstone of a thriving niche media empire. Need to tailor this for your specific business? Let's connect! #digitaltribes #broadcast #mediastrategy #nichemarketing #TV

✅ The Perfect Blend: Learn to combine traditional and programmatic TV strategies for maximum impact. ✅ Power of Premium: Understand the significance of premium content and direct partnerships, with a spotlight on platforms like Hulu and Peacock. ✅ CTVs and OTTs Best Practices: Get the lowdown on maintaining brand safety, ensuring flexibility, and continuously testing for success. That is what we discussed on episode 158 with the dynamic Haley Wiaz from Scale Marketing Available to watch on #YouTube or listen on all major #podcast paltforms Now! #programmatic #ctv

TBI took the pulse of more than 25 distribution companies to find out how they are finding their footing on this shifting ground and what the next 12 months have in store. #TVIndustry #LondonTVScreenings #TVContent #TelevisionBusiness #TVMarket #TVProduction #TVShows #ContentDistribution #TVDeals #IndustryInsights

Jimmy Kim exposes his entire social media community playbook. Step by step. In this week's episode we talk all things social media! Jimmy Kim shares his entire strategy he used over the last 18 months - from how it started, key events, tools, that will leave you with insane value. It's all now live on YouTube or your favorite streaming service! Check the link in the comments 👇 P.S. Bryan MacDonald, Amer G., Amer G. drop some pretty insane value 💣’s as well! ;)