Building societies are already focused on meeting the needs of their members/customers, which gives them a leg-up over some other financial institutions when implementing the FCA's Consumer Duty.
But they still face challenges around ensuring customer engagement, understanding and support, reporting on the right data, and demonstrating compliance to the regulator.
Last Friday, Nile's Head of Research Dr. Alexa Haynes joined Newcastle Building Society's CIO Manila McLean on the panel of an insightful webinar on how building societies properly address the Consumer Duty. The event was hosted by Woodhurst and docStribute®️.
Here are some of the key takeaways from the session:
👉 Consumer Duty is clearly not a once-and-done exercise, but an ongoing journey. With the FCA now focusing on compliance for closed products, there's plenty of work to be done.
👉 Improving customer engagement, support, and understanding are critical. Building societies have an advantage in their branches, which can be leveraged to provide a personalised service that can't be fully replicated digitally.
👉 A multi-faceted data strategy combining internal metrics, external feedback, and proactively-gathered customer insights is critical for measuring Consumer Duty outcomes. KPIs should tie in with customer needs and motivations.
👉 Quick wins are possible without major tech overhauls. Talking to customers as part of their daily lives and finding improvements to make to existing products and systems can have an immediate positive impact.
👉 We can learn lessons from other sectors on making things easy for customers. The energy sector, for example, has become good at this over the last few years. The most successful businesses are those which prioritise excellent customer service.
👉 With their member-first ethos, building societies are well-positioned to lead the way on Consumer Duty. By focusing on adaptability, inclusion by design, and a culture of continuous improvement, they can deliver better outcomes for the customers and communities they serve.
Thanks to the Woodhurst and docStribute teams, and fellow panelists Ben Nadel, Luke Casey and Philip Shelley for facilitating a fascinating discussion.
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