Rohit Sharma’s Post

Feeling of love was missing in this Rakhi The rise in Rakhi sales through quick commerce is a troubling sign of how capitalism is evolving in India. Festivals are more than just products; they carry emotional significance and are vital for many small and medium businesses (SMBs) across the country. With delivery platforms taking charge of pricing and distribution, we risk losing the heart of these festival traditions. When companies boast about the number of Rakhis or festival items sold on their apps, they often miss the bigger picture regarding the impact on our local SMBs and hyperlocal markets. Sure, it’s great that people are opting to buy Rakhis through an app instead of from a shop just down the street. But we need to ask ourselves: why should we celebrate this change? It’s crucial to think about what this means for our local economies and the rich traditions that make our festivals meaningful.

Coming Aug onwards different festivals starts across the globle, specially in India which is enriched in diversed culture n festivals. As today we are celebrating “Ganesh Chaturthi”- Lord to bless any good start. Festivals reminds me of team work as you need to do planning, prep work and execution. To make it happen succesfully: 1: First sync with the team, it could be family members, friends or society members or so on 2: Openness: To listen/share different views 3: Focus: Everyone’s focus is must to execute it successfully 4: Empathy: To understand the emotions of diversed gen 5: Courage: To try something new (not limited to theme or way of execution only but can go beyond that) #GaneshChaturthi #Festivals #Agility #mindset #Teamwork

Significance of Indian Festival India is a land of festivals. In general, we have festivals throughout the year. Celebrating festivals with people of different cultures helps in spreading happiness. Indian festivals, rooted in ancient wisdom, offer us profound lessons in spirituality, sustainability, health, and happiness. As we celebrate and preserve these traditions, we tap into a wellspring of knowledge that addresses not just our spiritual needs but also our duty to the planet and our fellow beings. These festivals remind us that our culture and spirituality have always considered the holistic growth of humanity, a lesson we can carry forward as we embrace a more sustainable and harmonious way of life. But why do Indians embrace so many beliefs and rituals across these festivals? The answer lies in our deep-rooted values of familial bonds, togetherness, and communal living. Festivals serve as a conduit for strengthening relationships, fostering harmony among families and relatives. Each festival carries its own unique significance, offering valuable lessons, spiritual insights, and cultural traditions that have been passed down through generations. The celebration of festivals, especially in diverse and spiritually rich cultures like India, can offer several spiritual benefits. These benefits go beyond the surface-level revelry and tap into deeper aspects of the human experience. Festival is the occasion which cannot be celebrated alone. Let's embrace the essence of India's festivals, fostering unity, and cherishing the bonds that make our culture truly special. #vidyasunil #vidyasunilassociates #indianfestival #festivals #indianfestivities

💬 Did you see Dua Lipa dancing to Shah Rukh Khan? What a vibe! But how do we turn that energy into a weekend plan? Why Are Artists Interested in India Now? - Expanding Market: India is becoming a key destination for global tours, with the music event segment valued at ₹1,829 crore and growing at 20% annually. - Cultural Resonance: Artists like Dua Lipa are connecting with local audiences, as shown by her recent dance to Shah Rukh Khan's iconic song. (Mashup) - Viral Marketing Potential: Dua Lipa's dance video gained over 2.5 million views in just 24 hours, showcasing the power of viral engagement. Zomato is well-positioned to capitalize on this trend with its District app, targeting India's ₹15,347 crore ticketing market. With major artists like Ed Sheeran and Coldplay set to perform in 2025, District offers a platform for booking concerts and movies. District By Zomato is like the Swiss Army knife of weekend fun—one app for all your plans! I remember when Zomato first reached out to Jumpin Heights for bungy jumping experiences. It was a bold move for a food delivery platform to enter the events space. Now, with District, they’re transforming how we plan outings. Here's why District has won my 💛: - Convenience: Combines dining reservations, movie tickets, and event bookings into one platform. - Intuitive Design: User-friendly interface simplifies navigation. - Exclusive Offers: Integrated deals provide added value through partnerships like Blinkit. District's Edge - User-Centric Design: Addresses user needs effectively for an intuitive experience. - Personalized Experiences: Data analytics deliver tailored recommendations. - Cross-Channel Integration: Links seamlessly with Zomato’s existing ecosystem. - Community Building: Social features foster a sense of belonging. - Feedback Loops: Continuous improvement based on real-time feedback. To enhance its offering: - Mood-Based Search Feature: Allow users to search for events based on their mood using emojis. - Curated Event Listings: Focus on high-quality events that resonate locally. - Loyalty Programs: Introduce rewards for frequent users to encourage repeat business. District By Zomato is set to change how we experience entertainment and dining. Which platform do you use most to plan your outings? #ZomatobyDistrict #UserExperience #Innovation

As someone born and raised in India, I've often marvelled at how deeply festivals shape our lives. India, after all, is a land where celebrations are woven into the very fabric of our seasons, harvests, lunar cycles, and rich mythology. There's always something to celebrate, and this creates a dynamic environment for marketers, sales professionals, and traders alike—much like the traditional barter exchanges during festivals of old. But here's a thought: With most religious and cultural festivities now firmly established, especially in the West, where the market tends to quiet down after the New Year, could there be room for something new? Could we innovate by creating fresh festivals or grand-scale celebrations that resonate with the evolving global landscape? Do you think there's potential here for more collaborative, culturally inclusive, and market-stimulating celebrations? My Image Source: Google Search/Unsplash

Significance of Indian Festival India is a land of festivals. In general, we have festivals throughout the year. Celebrating festivals with people of different cultures helps in spreading happiness. Indian festivals, rooted in ancient wisdom, offer us profound lessons in spirituality, sustainability, health, and happiness. As we celebrate and preserve these traditions, we tap into a wellspring of knowledge that addresses not just our spiritual needs but also our duty to the planet and our fellow beings. These festivals remind us that our culture and spirituality have always considered the holistic growth of humanity, a lesson we can carry forward as we embrace a more sustainable and harmonious way of life. But why do Indians embrace so many beliefs and rituals across these festivals? The answer lies in our deep-rooted values of familial bonds, togetherness, and communal living. Festivals serve as a conduit for strengthening relationships, fostering harmony among families and relatives. Each festival carries its own unique significance, offering valuable lessons, spiritual insights, and cultural traditions that have been passed down through generations. The celebration of festivals, especially in diverse and spiritually rich cultures like India, can offer several spiritual benefits. These benefits go beyond the surface-level revelry and tap into deeper aspects of the human experience. Festival is the occasion which cannot be celebrated alone. Let's embrace the essence of India's festivals, fostering unity, and cherishing the bonds that make our culture truly special. #vidyasunil #vidyasunilassociates #indianfestival #festivals #indianfestivities

Festivals 🎨 is all about what in India 🇮🇳 ⁉️ . . I don't need to tell you why we celebrating Holi🎨.. But I like to discuss on do's and Don't of this Festival... Do's - 1. Try to celebrate Holi 🎨 with family and friend. Because in this way you at least get a beautiful chance to spend sometime with family. 2.Don't forget 😂 to use colours for transforming look.*(But don't do in such a way that will make too Angry anyone). 3. Eat your favourite dishes and Sweets. 4.Do Dance and enjoyment with open heart.*(Don't tear clothes of other because some of person haven't proper clothes to cover their body.) Don't - 1. A lot of people smoke🚬, drink 🥂 and manymore addictive and destructive things on this day on the name of Holi🎨. 2. I saw many people try to pay their enmity. On the basis of this festival this is a way in which both of them are going to destroy their mental peace 😥, money and some good relations. This isn't a good thing.. Bonus Points - * Please share your way of celebrating Holi🎨. HAPPY HOLI 🎨 TO YOU AND YOUR FAMILY🎉 Follow me Satyam Verma such kind of insightful and life improving content . P.S.- This is my personal opinion which I like or not. #linkedimcommunity #linkedincreators #festivals #darkreality #life #holi.. #holika #linkedin

How much is the Indian GenZ spending on live concerts? Dua Lipa’s second concert in India happening today is likely to exceed a total revenue of ₹250 million. 💰 Expected to draw 30,000 attendees, ticket prices range from ₹2,999 to ₹25,000. 💰 The global concert industry is booming, with revenues projected to surpass $30 billion by 2025. 💰In India, 2023 saw ticket sales surge, with many spending ₹5,000–₹10,000 per event. ☞ Young Indians, especially Gen Z, are prioritizing experiences, often splurging on concerts as a “status symbol” ☞ Fans are even turning to inflated black-market prices, further fueling the industry’s growth. 💰 Globally, Gen Z spends $300–$500 annually on live events, though this varies based on region and income levels. ☻ Concerts offer unforgettable experiences, unite communities, and boost local economies. ☹︎ However, they come with high costs and environmental concerns due to waste and pollution. As more global stars continue to target India, the concert culture here is poised for massive growth. #ConcertCulture #DuaLipaIndia #DiljitDosanjh #Coldplay #GenZ #LiveEvents

Why are artists coming to INDIA now? ✈️📍 Well, Dua Lipa treated fans by dancing to Shah Rukh Khan’s iconic song from Badshah. But the real winner was Zomato 👑 Their viral Marketing win grabbed over 2.5 million views in just 24 hours. But here’s what’s interesting: this concert is just the beginning. Zomato recently launched ✅ District, an app for booking everything from concerts to movies, Ready to capture India’s massive 15,347 crores ticketing market with Ed Sheeran, Coldplay and Green day set to perform in 2025. The timing couldn’t be better. India’s music event segment alone is worth rupees 1829 crores and growing 20% yearly. Here’s why this matters. Global artists now prioritize India as a key destination in their world tours. What are your thoughts on the District App? 💭 References: