Paul Hewett’s Post

From inspiration to action: 1️⃣ in 3️⃣ TikTok users make travel-related purchases. Are you leveraging TikTok to influence travel decisions? Uncover valuable insights in our new blog post. EMBRACING TIKTOK: A GAME CHANGER FOR TRAVEL BRANDS → https://hubs.ly/Q02pYRHv0 #TikTokTravel #TravelPlanning #socialmediamarketing #digitalmarketing #TikTok

We scale our clients' FB budget by 10x, reaching multiple 6-figures/month in half a year.   Want to know how?   With this strategy, we've also helped over 20 more EU brands scale with amazing content across Europe!   I believe in sharing knowledge, so we've decided to put everything we've learned into a Blueprint, and we're giving it away for free. 📘   By leveraging our tried and tested process, you'll be able to lower your CPMs, CPAs, get better ROAS, and help your business scale even further! Outperform competitors, scale faster, and grow your brand.   **Target markets: Slovenia, Czech Republic, Hungary, Slovakia, Romania, Croatia, Italy, Spain…   You’ll find the link to the free blueprint “Advanced Content Strategies: Maximizing CTA, CPA, and ROAS” in the comments below. 💬👇   P.S.: I'd love to hear your thoughts and what strategies you're using! 💡   #TikTokstrategy #Tiktokagency #Tiktok #contentstrategy #scale

Discovering the undiscovered: 6️⃣3️⃣% of TikTok users have found a new travel brand on the platform. Ready to explore what TikTok can reveal for you? 🌍 Dive into our blog for the full story EMBRACING TIKTOK: A GAME CHANGER FOR TRAVEL BRANDS → https://hubs.li/Q02pYLYh0 #TikTokTravel #TravelPlanning #socialmediamarketing #digitalmarketing #TikTok

Travel marketing has evolved, and simply relying on traditional methods won’t cut it. From TikTok and Instagram to emerging platforms like RED and Lemon8, knowing where to focus your strategy can make all the difference. We’ve broken down the modern marketing channels that deliver real results for travel brands and how you can tap into them effectively. Swipe through our latest carousel to see which channels align with your brand’s growth and share your experience! Which channels are you using effectively? Let us know! #TravelMarketing #ModernMarketing #TikTok #Instagram #RED #Lemon8

🐣✨ 𝐁𝐢𝐠 𝐍𝐞𝐰𝐬 𝐁𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞𝐫.𝐢𝐨 𝐚𝐧𝐝 𝐓𝐢𝐤𝐓𝐨𝐤! 🌟 What a week it’s been! We kicked off with the launch of our "Admin and Sub-Account" feature, swiftly followed by the API integration with Domain Active. Now, just before we all dive into the Easter holidays, we're thrilled to announce that our fully-automatic TikTok Integration is LIVE! 💡 For those of you driving traffic from TikTok to TONIC., Sedo.com, or Domain Active, life just got a whole lot easier. Simply hit "Connect TikTok" in the integration menu, and voilà, Maximizer syncs up directly with your TikTok AdManager. You'll then see an overview of all AdAccounts you have access to, allowing you to select which ones to utilize in Maximizer with just one click - and yes, this includes automatic Pixel import. 💰 After a successful connection, everything on Maximizer's end is set up for optimal keyword optimization and accurate conversion tracking. What's more, you can now check stats within Maximizer, see costs from TikTok combined with your revenues, and even if your AdAccounts are in different time zones, Maximizer will accurately calculate your revenues! 🇩🇪 This level of precision, automation, and integration? That's what we call German engineering at its finest. 😉 🚀 And we’re not stopping there. Next up, you’ll be able to automate campaign, ad group, and ad management through rules. Stay tuned for what’s coming next! --- 🥂 If you're into arbitrage from TikTok, Facebook, or Taboola to TONIC, Sedo, or Domain Active, sign up for free now at: 🔗 https://lnkd.in/d8nQi4dv and use the Invitation Code: MAXIMIZER-TIKTOK Let’s make your digital marketing strategy unstoppable! 🚀 Thanks to Michael, Shachar, Filippo, Sardar, Benjamin, Lisa-Marie, and the TikTok Team. #DigitalMarketing #TikTok #Maximizer #Arbitrage #BuildInPublic

Your opinion matters! 1️⃣6️⃣% of TikTok users engage by commenting on travel content. Join the conversation and help shape the future of travel 💬 Learn more about the power of participation in our latest post. EMBRACING TIKTOK: A GAME CHANGER FOR TRAVEL BRANDS → https://hubs.ly/Q02pYKn-0 #TikTokTravel #TravelPlanning #socialmediamarketing #digitalmarketing #TikTok

💡AI-powered search is poised to become mainstream as traditional search engines evolve into more sophisticated metasearch platforms. This is ‘The Future of Search in Travel' insight 4/8. Tomorrow, at the Mumbrella Travel Marketing Summit, we will discuss the future of search with digital leaders from Google and TikTok.  ⚡Stay tuned for more insights. 👉 Download the Future of Search in Travel white paper for more insights.https://https://lnkd.in/gZwDkYt7 #TravelMarketing #FutureOfSearch #Google #TikTok #Instagram #Youtube #Mumbrella #MumbrellaTravelSummit

Whether you operate on the scale of Airbnb and Get Your Guide or manage a boutique business, the strategic use of user-generated content (UGC) can be transformative. UGC, encompassing everything from social media engagement to customer reviews, can redefine your brand's impact. However, not all feedback is favorable, yet even negative comments can be leveraged into marketing strengths with the right approach. Discover how to effectively utilize UGC to elevate your marketing efforts. Click the link below to learn more about harnessing UGC for your business advantage. #ugc #brandstrategy

Airbnb’s “Belong Anywhere” campaign was a marketing masterpiece! ✨ ❤️ Heartwarming storytelling 🌐 A strong brand identity with the iconic Bélo symbol 📺 A multi-channel blitz across TV, social media, and out-of-home ads 📈 Data-driven insights to optimize their strategy Inspired by their innovative approach, we can elevate our own marketing game. Let’s create campaigns that resonate, engage, and drive results. 🚀 What do you think of Airbnb’s marketing strategy? Share your thoughts in the comments! 👇 #Airbnb #BelongAnywhere #digitalmarketing #socialmedia #marketing #contentstrategy #visualstorytelling

Is TikTok the New Google for Travel Inspiration? My Unscientific Poll Says...Maybe! 🤔 Recently, I've been really interested in the buyer journey and how the conventional model may be changing. Google conducted a study a number of years ago in which the findings resulted in what became the 7-11-4 model. The data suggests that before making a purchase, a buyer needs 7 hours of interaction with a brand across 11 touch points in 4 separate locations. If you're familiar with the traditional buyer's journey, then that will resonate. However, recently, other sources have published some pretty interesting data suggesting that the buyer journey might be truncated as some search categories are moving to TikTok for both research and then conversion, which I found fascinating. So I conducted a poll (admittedly unscientific). I was interested in how people found their holiday destination for 2024. The results were surprising. 60% turned to TikTok for travel inspiration. 20% stuck with the tried-and-true Google search. 20% went for "something else" (word of mouth, travel agents, etc.). Now, I'm not saying Google's out of the game. It was a very small sample of people... But does this little poll highlight a shift? ...and, what could this mean for the traditional customer journey model? Is the linear path of awareness-consideration-decision getting a TikTok makeover? Are we seeing a new model emerge where inspiration and decision happen almost simultaneously, fueled by short form viral content and FOMO? Are we witnessing social change and GenZ shifting the goal posts? I'm curious, are you? Have you seen TikTok increasingly influence search, Is it a young vs. old thing, a passing fad until the next thing comes along? what do you think 👇 #digitalmarketing #tiktokmarketing #search