IAB Hong Kong’s Post

Thanks to Justin Nel who started the IAB Australia measure up conference today with brand new Australian research from Gain Theory. Measurement is not enough, it takes time, commitment, expertise and creating organisational culture is key to accelerating growth for brands. Check out the following link to see what's coming up next at measure up: https://lnkd.in/gs-CksW3

This strategic partnership between Taylor's University and Omnicom Media Group Malaysia underscores a shared vision to bridge the gap between academia and industry, ensuring that graduates are equipped with the skills and knowledge necessary to thrive in an ever-evolving media landscape.           Neethianathan Ari Ragavan, executive dean of the Faculty of Social Sciences and Leisure Management at Taylor's University, expressed his enthusiasm about the collaboration, stating, "This partnership exemplifies our commitment to providing our students with real-world experiences and industry exposure. By working closely with OMG Malaysia, we aim to empower our graduates with the skills and insights needed to excel in the dynamic field of advertising." Meanwhile, Eileen, Ooi Wei Ling, CEO of OMG Malaysia, commented, "As a leading media agency, we recognise the importance of nurturing the next generation of talent in our industry. By partnering with Taylor’s University, we are committed to supporting the development of future-ready professionals who will drive innovation and excellence in advertising and beyond." #advertising #partnership #malaysia  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

The Trade Desk empowers its top talent through IAB SEA+India Councils. "The IAB SEA+India Councils provide a valuable platform for our high performers to represent The Trade Desk, build their professional profiles, and connect with industry leaders." - Mitch Waters, SVP Client Service, APAC “IAB SEA+India Council participation has brought fresh perspectives and new ideas back to our teams. Our team members return energised, with a broader understanding of industry challenges and opportunities. This not only enhances our client service but also enhances our position as a thought leader in the region.” - Rose Huskey, SVP Global Agency Learn how team members like Samantha Pearlson, Nala Annous, and Vivek Misra have gained: 💡 Industry insights: Front-row access to the latest trends and challenges. 🌏 Diverse perspectives: Exposure to a wide range of industry viewpoints. 🤝 Stronger networks: Valuable relationships with peers and leaders. ✍ Influence: Opportunities to contribute to essential industry resources. Read their story to see how strategic industry collaboration is shaping the future of digital advertising in Southeast Asia and India. https://lnkd.in/gNcVmBQW

Bringing academia and practice together is imperative for our industry

Empower Your Brand on XiaoHongShu!  On 21st November 2024, join us for an exclusive 3-hour seminar hosted by SCCCI in collaboration with Innovative Hub, aimed at helping brands and SMEs unlock new growth opportunities on XiaoHongShu. This session is perfect for brands ready to expand their digital presence on one of Asia’s most influential social platforms. Gain exclusive insights from Tina Zhao, a XiaoHongShu representative, and hands-on training from Zoe Zuo, Managing Director of Innovative Hub. Key Takeaways: Exclusive Industry Insights: Understand XiaoHongShu’s growth trends in Southeast Asia. Platform Best Practices: Learn to set up and optimize your account to reach your target audience. Content Mastery: Discover how to create engaging content that resonates. Navigating Regulations: Stay compliant while maximizing visibility. Event Details: 📅 Date: 21st November 2024 ⏰ Time: 2pm - 5pm 📍 Location: SCCCI Multi-Purpose Room, Level 3, 47 Hill Street, Singapore Fee: $10 (SCCCI Members) | $20 (Non-Members) Requirements: Registered company and mobile device for account setup. Whether you're new to XiaoHongShu or looking to refine your strategy, this seminar provides actionable insights for success. See you there! SCCCI #XiaoHongShu #DigitalMarketing #InnovativeHub #SCCCI #SocialCommerce #SMEs #BrandStrategy #SocialMediaMarketing #SingaporeBusiness

TENDER NOTICE - FOR THE PROVISION OF DESIGN A CREATIVE MESSAGE FOR AN AFRICAN GRAY PARROT CONSUMER BEHAVIOUR CHANGE CAMPAIGN This tender invites the provision of services for TRAFFIC China to design a behaviour change campaign targeting parrot consumers in mainland China. The goal is to reduce demand for African grey parrots [AGP] and other endangered African parrots among Chinese consumers. Applicants are invited to outline their conceptual approach to the Scope of Work, covering key aspects such as Creative Approach, Visual Concepts and Budget Indication, Media Delivery Channel Strategy, Evaluation Approach, and Conceptual Insight and Experience. Additionally, include any other content that applicants deem necessary. Please provide high-quality overviews, insights, and broad estimates without detailed breakdowns, considering the absence of specific survey data at this stage. Please find full information documents here Tenders should be marked “AGP Project Tender – Design a Creative message for an African Gray Parrot Consumer Behaviour Change Campaign” and submitted to TRAFFIC’s Project Administration Officer via e-mail to: [email protected] by 1st March 2024

Top 3% in Singapore 🤯 Someone pinch me. Google just named KPI Media a Google Premier Partner - and i’m beyond honoured. For those who are not aware, this is one of the most exclusive recognitions an agency can ever attain in the industry. Google awards the Premier Partner status to the top 3% of agencies in Singapore every year. This time round, for the first time ever in our history, we made the cut. To put it into context, out of the hundreds of agencies in Singapore, only 10 have received this honour in 2024. Yes, that includes the big boys like Wavemaker, MediaCom, GrowthOps, First Page, Happy Marketer (now Merkle Singapore) & OOm Singapore. Never in my wildest dreams did I imagine we’d receive this honour so quickly. Having been incorportated only 3+ years ago, we’re now officially the youngest agency in Singapore to have made the list. Huge shoutout to all our clients who’ve believed in us from the very start and to all my 32 rockstars at KPI Media who consistently deliver excellence 🚀 Full credit goes to all of you. You guys are the real MVPs. 🔗 View the full list here: https://lnkd.in/g6_N2mE6 #googlepremierpartner #googlepartners #googleads #agencygrowth

Are you ready to elevate your game and stand out in your industry? My latest blog post for Don't Panic Awards is here to guide you on how to craft a winning entry for the UK Digital PR Awards category. Winning an award not only validates your efforts but also boosts your credibility and opens doors to new opportunities. In my blog post, "Unlocking Success: How to Win an Award," I delve into actionable strategies and insider tips that can significantly increase your chances of clinching that coveted trophy. Read the full blog post https://lnkd.in/gCfs-Gzr and start your journey towards award-winning success,. #AwardWinningStrategies #DontPanicAwards #UKDigitalPRAwards #Recognition #SuccessTips

What does it take to create a winning ad that can truly stand out in the vast Asia-Pacific region? Join us on 11th June as we unveil the most creative and effective ads in Asia-Pacific and reveal insights on what sets them apart in a cluttered ad land. Register here: https://loom.ly/B1E4j48 #KantarCEA #APAC #Advertising

Imagine visiting a website but you can't navigate to the page you need because you can only use a keyboard, not a mouse. Or you're reading a social media post that refers to a special deal in the attached graphic, but you can't see the graphic and there's no image description. Or you've been directed to watch a company video, but without captions or a transcript you don't know what video is about. This is the reality facing one-in-six people in our audiences who want to engage with our content, but simply can't because it's not accessible. If organisations are truly genuine about their commitments to diversity, equality and inclusion, as well as corporate social responsibility, then one way to tangibly demonstrate that commitment is through accessible digital content! That's why we've teamed up with Kelly Thibodeau from Squarely Accessible, to provide a rare opportunity to participate in a masterclass on all things digital accessible comms. Learn everything you need to know to make sure your website and social media content is truly accessible. Find out more and get your ticket here: https://buff.ly/48hGFAw #accessibility #masterclass #ProfessionalDevelopment IABC Western Australia IABC New South Wales IABC Victoria IABC Aotearoa New Zealand IABC Canberra IABC APAC Region