Hustle Badger’s Post

The creative process is 𝗺𝗲𝘀𝘀𝘆 - it's NO double diamond. But in our opinion the double diamond is the best way to navigate the mess. You just need to remember it's an abstraction to aid your thinking, not a description of reality. Two halves: 1. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝘀𝗽𝗮𝗰𝗲 – picking the right problem to solve. 2. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘀𝗽𝗮𝗰𝗲 – designing the right solution to the problem. Each of these halves has two main phases: 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝘀𝗽𝗮𝗰𝗲 𝗔. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 – understanding the problem space that users face. 𝗕. 𝗙𝗼𝗰𝘂𝘀 – narrowing down on a specific problem to solve. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘀𝗽𝗮𝗰𝗲 𝗖. 𝗜𝗱𝗲𝗮𝘁𝗶𝗼𝗻 – generating potential solutions to the problem. 𝗗. 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻 – iteratively improving and shipping one particular solution. The four phases alternate between divergent and convergent ways of working: • 𝗗𝗶𝘃𝗲𝗿𝗴𝗲𝗻𝘁 (Research & Ideation) – opening ourselves up without limits to understand the full spectrum of possibilities • 𝗖𝗼𝗻𝘃𝗲𝗿𝗴𝗲𝗻𝘁 (Focus & Iteration) – focusing on and refining one particular idea to make it as tight as possible Ground rules for being creative: • 𝗛𝘆𝗽𝗼𝘁𝗵𝗲𝘀𝗶𝘀 𝗱𝗿𝗶𝘃𝗲𝗻 & 𝘁𝗶𝗺𝗲 𝗯𝗼𝘂𝗻𝗱 - it's easy to get lost looking for perfect knowledge, but uncertainty remains. Have a hypothesis, learn more, and act. • 𝗜𝗻𝘁𝗲𝗿𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗮𝗿𝘆 - working with others gives you better solutions and more buy-in • 𝗛𝘂𝗺𝗮𝗻-𝗰𝗲𝗻𝘁𝗲𝗿𝗲𝗱 - create user value to create business value • 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝘃𝗲 - this isn't a linear process. You go backwards and forwards and round and round. Full article on Hustle Badger here: https://lnkd.in/e6cddPSv

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