Huskee Digital’s Post

🌟 Fascinating read on how Stur, the hydration brand, is navigating the TikTok scene with exclusive product launches! 🚀 From influencer collabs to rapid flavor development, they're shaking up the flavored water trends. 🔍 Dive into the behind-the-scenes of their TikTok Shop strategy and see how they're capturing the platform's audience with innovative products. 📣 How do you feel about brands leveraging TikTok for product launches? Share your thoughts! 🤔💬 https://lnkd.in/gnqtkcgS

Recognizing the limitations of share of voice, mobile brands are beginning to embrace a new approach that takes into account the intent of their target audience: Share of engagement. 📣 Adjust's Lou Hong shares actionable steps to get you started. #mobilemarketing #adjustcom

The traditional marketing funnel is dead. With the creator economy, social media, and a new generation of consumers, the path to purchase is no longer linear. Digital creators build micro communities that trust them. They own their audience and know how to speak to them, what’s of interest or “on brand” to talk about or promote. Creators have the power to build word of mouth, make things go viral and get consumers buying in a single post. Word of mouth is the best form of advertising that you can’t buy. But now marketers can influence it. Things work a little differently in the cannabis industry.  The Budtender is the influencer. Budtenders build micro communities of consumers and other cannasseurs who trust them and come to their shops for their specific recommendations. They create content online regarding products, reviews and recommendations. With so many new products, form factors and a lack of consumer focused spaces available, consumers need help in product selection and they look to the Budtender to guide their experience. Unlike the creator economy, cannabis brands can’t pay Budtenders for consumer recommendations. So how do you influence them to recommend your brand? It starts with winning Budtender mindshare. Brands that are able to get a buds attention and keep it will win. You can’t win if you think a brand is only a logo or colour palette but you can if you are able to effectively communicate your Reasons To Believe, what you stand for and why they should care about you. Your brand may not be for them but it is for some of their customers. How are you delivering that information? Notice I didn’t say drop off a sample? Sampling is a tactic, not a brand strategy. We’re finally at a stage of the industry where brand matters. The quality of engagement matters far more than the quantity of them so the content delivered should be consistent and concise. It doesn’t matter if your brand appeals to Budtenders, what matters is that they are willing to recommend you to their customers. And they can only do that if they have a reason to believe. How is your brand going to make their lives or their customers lives better? High Buds Club #Brand #Cannabis #Marketing

Recognizing the limitations of share of voice, mobile brands are beginning to embrace a new approach that takes into account the intent of their target audience: Share of engagement. 📣 Adjust's Lou Hong shares actionable steps to get you started. #mobilemarketing #adjustcom

Dubbed the ‘Grandma-fluencer’ campaign, the campaign was conceptualised alongside BBDO Bangkok, and focuses on the challenge that while Samsung Electronics shines globally across various tech sectors, its air conditioner segment in Thailand faces the tough task of overcoming years of skepticism, especially among the vibrant youth of Gen Millennials and Gen Z. Thasorn Boonyanate (Pete), chief creative officer at BBDO Bangkok, said, “This got us thinking: why not turn the grandmother, who rarely changes her mind, into an influencer with the mission to convince the whole family to change theirs, proving that even the most traditional-minded grandma can roll with the times.” #marketingcampaign #influencermarketing #thailand ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

A holistic digital strategy can be the game-changer challenger brands need. Learn how to integrate paid and organic approaches for a stronger presence and deeper connections with your audience.   #DigitalMarketing #AudienceScience 

A holistic digital strategy can be the game-changer challenger brands need. Learn how to integrate paid and organic approaches for a stronger presence and deeper connections with your audience.   #DigitalMarketing #AudienceScience 

A holistic digital strategy can be the game-changer challenger brands need. Learn how to integrate paid and organic approaches for a stronger presence and deeper connections with your audience.   #DigitalMarketing #AudienceScience 

Recognizing the limitations of share of voice, mobile brands are beginning to embrace a new approach that takes into account the intent of their target audience: Share of engagement. 📣 Adjust's Lou Hong shares actionable steps to get you started. #mobilemarketing #adjustcom

𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲 - 6: 𝐎𝐥𝐝 𝐒𝐩𝐢𝐜𝐞'𝐬 𝐓𝐡𝐞 𝐌𝐚𝐧 𝐘𝐨𝐮𝐫 𝐌𝐚𝐧 𝐂𝐨𝐮𝐥𝐝 𝐒𝐦𝐞𝐥𝐥 𝐋𝐢𝐤𝐞 Old Spice's "𝑻𝒉𝒆 𝑴𝒂𝒏 𝒀𝒐𝒖𝒓 𝑴𝒂𝒏 𝑪𝒐𝒖𝒍𝒅 𝑺𝒎𝒆𝒍𝒍 𝑳𝒊𝒌𝒆" campaign is a brilliant example of how a clever, humorous approach can revitalize a traditional brand. Launched in 2010, the campaign targeted women who purchase products for their partners, effectively rebranding Old Spice for a modern audience. ✅ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: ⭕𝑯𝒖𝒎𝒐𝒓 𝒂𝒏𝒅 𝑬𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Used humor to make the brand memorable and engaging. ⭕𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈 𝑾𝒐𝒎𝒆𝒏: Focused on women as the primary shoppers for men's grooming products. ⭕𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑽𝒊𝒓𝒂𝒍𝒊𝒕𝒚: Leveraged social media and digital platforms to create viral content. ✅𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: ⭕𝑽𝒊𝒓𝒂𝒍 𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒊𝒂𝒍𝒔: Created a series of humorous commercials featuring Isaiah Mustafa, known as "𝑻𝒉𝒆 𝑴𝒂𝒏 𝒀𝒐𝒖𝒓 𝑴𝒂𝒏 𝑪𝒐𝒖𝒍𝒅 𝑺𝒎𝒆𝒍𝒍 𝑳𝒊𝒌𝒆" ⭕𝑰𝒏𝒕𝒆𝒓𝒂𝒄𝒕𝒊𝒗𝒆 𝑽𝒊𝒅𝒆𝒐𝒔: Followed up with personalized response videos to fans' comments and questions on social media. ⭕𝑪𝒓𝒐𝒔𝒔-𝑷𝒍𝒂𝒕𝒇𝒐𝒓𝒎 𝑷𝒓𝒐𝒎𝒐𝒕𝒊𝒐𝒏: Utilized YouTube, Twitter, and Facebook to maximize reach and engagement. ✅𝐑𝐞𝐬𝐮𝐥𝐭𝐬: ⭕𝑺𝒂𝒍𝒆𝒔 𝑺𝒖𝒓𝒈𝒆: Old Spice saw a 125% increase in sales within the first six months of the campaign. ⭕𝑩𝒓𝒂𝒏𝒅 𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔: The campaign garnered over 105 million YouTube views and became a pop culture phenomenon. ⭕𝑴𝒂𝒓𝒌𝒆𝒕 𝑺𝒉𝒂𝒓𝒆: Helped Old Spice regain significant market share in the competitive men's grooming industry. The "𝑻𝒉𝒆 𝑴𝒂𝒏 𝒀𝒐𝒖𝒓 𝑴𝒂𝒏 𝑪𝒐𝒖𝒍𝒅 𝑺𝒎𝒆𝒍𝒍 𝑳𝒊𝒌𝒆" campaign is a testament to the effectiveness of combining humor with strategic digital engagement. By creating memorable and shareable content, Old Spice not only boosted its sales but also revitalized its brand image. #OldSpice #TheManYourManCouldSmellLike #MarketingCampaign #Branding #Advertising #Promotions #30Days30CaseStudiesChallenge #30Days30CaseStudies #Marketing #AnkitRajputDigitalMarketer #DigitalMarketing