Humans of Martech’s Post

We made it! 50 podcast episodes, 50 newsletters and 50 blog posts in 50 straight weeks! 1 episode. every. freakin week. 💪 We started the year on Humans of Martech with Darrell Alfonso as a guest in episode 101, and we're ending the year with Darrell as a co-host in episode 150 🙏 Darrell is celebrating a more important milestone though, 10 weeks with his newborn. In our season finale we catch up on how he's handling the sleep deprivation, and the diaper changes while honouring the real superhero: mom. We also unpack 2 of his juicy martech predictions for the next 5 years: 🔮 In 5 years, most marketing tools will not have databases. 🔮 75% of executional work will be accomplished through generative AI and visual workflow builders. Check it out 👇  YouTube: https://lnkd.in/gMqZvwtt Spotify: https://lnkd.in/gfcrFa9k Apple: https://lnkd.in/gRr89e_i Blog post: https://lnkd.in/gWSCCuwF --- Thanks to our sponsors for supporting the podcast: 🎨 Knak — No-code email and landing page creator to build on-brand assets with an editor that anyone can use. 🦸 RevenueHero — B2B scheduling and routing product to instantly connect prospects with the right sales reps to drive qualified meetings.  🦩 Census — Data Activation/Reverse ETL platform that enables marketers to use the cloud data warehouse to power growth. 📧 Customer.io — Marketing automation platform to build intricate, multi-step customer journeys across all channels. --- 💡My favorite takeaways: 1. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐨𝐨𝐥𝐬 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐃𝐚𝐭𝐚𝐛𝐚𝐬𝐞𝐬 The future of martech is warehouse-native, removing the inefficiencies of duplicated data. By moving beyond traditional relational databases, martech users can reduce errors, move faster, and focus their energy on strategic initiatives rather than endless data synchs. 2. 𝐓𝐡𝐞 𝐃𝐞𝐦𝐨𝐜𝐫𝐚𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐌𝐋 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞𝐬 Machine learning and GenAI have a ton of potential benefits for marketers, but they rely on strong human oversight to deliver meaningful results that don't look like a sea of generic AI content. You need to focus on improving data quality and maintaining a human presence in strategy and execution to preserve brand integrity. 3. 𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐡𝐢𝐟𝐭 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐑𝐨𝐥𝐞𝐬 Martech pros aroudn the globe are strapping on their Iron Man suits and redefining their roles, adapting to AI-driven demands and evolving measurement frameworks. Collaboration and openness to change are key to staying relevant and delivering value in the constantly expanding (multi?)universe of marketing. --- If you're reading this far, I want to sincerely thank you for being along this ride with me. What started as a fun side project 4 years ago is now my full time gig and I'm so pumped to share what Darrell and I have in store for next year!