Hugo & Marie’s Post

So, the Olympics are close to finishing already (216 gold medals out of 329 given), but are only the gold medalist winners? 🏅 According to our TGM Global Olympics Report 2024, there is one more - and it is Nike once again! Check out our report to see why. Read more here! https://lnkd.in/gBgRdqRp This exciting read is packed with insights from our TGM Global Olympics Report 2024. It is perfect for anyone curious about how brands are capturing the hearts of sports fans around the world. Let me know your thoughts! #TGMResearch #TGM MarketResearch #OnlineResearch #Research #Nike #BrandStrategies #Euro2024 

Do check out the blog to know about marketing strategies.

adidas: From European Olympics Champion to North America Powerhouse? As the most associated European brand with the 2024 Olympics, Adidas is now setting their sights on North America. Here’s their game plan: 🏈 Dominating College Sports Expanding NCAA partnerships and focusing on team sports 🚚 Revolutionizing E-Commerce Building a robust direct-to-consumer supply chain 📈 Elevating Merchandising Implementing cutting-edge activation plans for active products Can Adidas translate their European success to North America with this new focus? What other steps should they take to ensure a winning game plan? Share your thoughts below! #Adidas #SportsApparel #Olympics2024

After writing about how Paddy Power lived 'The London Dream', I feel that Ambush peaked in London 2012, and here is the story of another brand making sure that Millions of dollars are saved, and billions of people are reached through the campaign. S2: Area: Ambush Sports Marketing Event: London 2012 Brand: Nike What's the Story: It's 2012, and Nike marketing team is definitely in touch with the Paddy Power guys(read the previous story to know this), because the word 'London' seems to be the common ambush theme. But Nike having a budget of 2 Dollars more than Paddy Power, decided to release a Youtube Ad called "London"!! (FYI, Adidas was the 'Official Sponsor' and spent in access of 100 Million USD and bought rights for phrases like 'London Olympics' and 'London 2012') In the Ad released by Nike, they casually decided to do a world trip, and chose more than 10 locations, some of them being East London in South Africa, Little London in Jamaica, London Ohio in the US and a health club called London Gym. The Campaign: Find Your Greatness The Taglines: 'Greatness doesn't only exist in SW19'(Wimbledon venue): 'Greatness doesn't need a stadium': 'Greatness doesn't need it's own anthem'. The Idea: Everyday athletes across different locations with the word 'London' organically featuring as a part of the location. The Result: 60% respondents for a survey by 'Research Now' believed that Nike was the sponsor of the Olympics. It actually feels like if Nike likes your event, but still doesn't want to pay the price, you might end up paying the price for them liking your event. A verse in the Holy Bible says 'Then ye shall rise from the Ambush & seize upon the City'. What a religious bunch of people Nike has!! #sportsmarketing #nike #digitalmarketing #ambushmarketing #sportscampaign #sportsstories

Woah. I did not expect to viscerally feel this to the point of tears. Not my normal tears that come up during many Nike ads, but something deeper resonated with this ad. Maybe it’s because I sometimes have felt like a bad person for wanting to win, for wanting to put my needs first let alone,even put my needs in the game at all. Maybe it’s because I have felt unworthy of winning, or like I should only win if I feel bad about it, or like there is no gain without pain, and so of course I shouldn’t feel good about wanting to win. Or maybe because I have watched so many kids who deserve to win not be given the chance, the opportunity or the space to win, so I feel like if I’m not doing everything in my power to help those kids, then I’m never really winning. Even when I’ve had big wins, it tends to feel shallow. Or maybe it’s because I’ve been around giants in my career and have witnessed unbelievable unicorn level success stories and so my wins never feel big enough in comparison to Olympic entrepreneurs. What this ad brought up for me besides a lot of inner reflection is that going after your dreams inspires others to see what’s possible. Everyone in this video helped others see that their dreams could also come true. If any of the athletes in this video stayed small, millions and millions of kids wouldn’t believe it was possible for them to win. This is the power of marketing. When done right, it can change your mind. It can change your life. It can change the way you feel about yourself and the world. I want to win. Does that make me a bad person? No it doesn’t.

Discover how Nike outsmarted Adidas at the 2012 Olympics! 🏅 Despite Adidas paying $155M to be the official sponsor, Nike's 'Find Your Greatness' campaign stole the spotlight. From using various 'London' locations worldwide to choosing everyday athletes as ambassadors, Nike's innovative strategy proved that creativity trumps official branding. 🌍📈 Swipe to see how smart marketing made all the difference! 💪👟 #sports #olympics #summerolympics #parisolympics #Nike #Adidas #SportsMarketing #SportsManagement #SportsBusiness 

🌟 What is Ambush Marketing? 🌟  During the 2012 Summer Olympics, Nike found itself in a bad position. While many brands had secured their spots as official partners of the Games, Nike wasn’t one of them. Instead, Adidas was the chosen one. 🚴♀️ According to Olympic guidelines, no brand could use trademarks like the Olympic Rings or feature athletes in their advertising campaigns unless they were an official partner. Nike’s solution? Focusing on the ideas behind the Olympics, without explicitly talking about the Olympics. The result was a campaign called “Find Your Greatness,” which embraced the challenges everyday people overcome as they play the sports they love. #MarketingStrategy #BrandPositioning #Olympics #Nike #Adidas #AmbushMarketing #MKTG5519

The Power of a Slogan It has been a while since I’ve seen a Nike campaign that truly evokes emotion. Such campaigns reveal a fundamental truth about winners: they are outliers. What we often overlook is that everyone has the potential to be a winner, but few develop the character to become one. Character isn’t developed on the days when everything feels right; it’s forged when nothing does, and we decide to rise anyway—to get up, figure it out, and find a way to win. We have this idea that winning should look pretty, but the truth is that the goal isn’t to feel good; it’s to get the job done. It’s not the Instagram morning routines or the beautiful swing. Pretty doesn’t win, and being nice doesn’t get any awards. Winning doesn’t discriminate, but it doesn’t come to those who aren’t willing to rise on difficult days and put in the work when they feel they can’t. This type of advertising underscores the power of conveying that greatness is reserved for those who are willing to fail and persevere. Perhaps brands should focus on promoting the idea that being exceptional isn’t glamorous. It’s a tough, relentless pursuit, and that’s precisely why only a few achieve it. After all, nice doesn’t win awards; determination and grit do—but always remember that glory is for everyone willing to chase it. So, why does this slogan bring power to a company? Because every time someone goes to Nike, buys a pair of shoes and wears a shirt, they are reminded of this message. It instills a sense of purpose and inspiration, reinforcing the belief that they, too, can rise to the challenge and achieve greatness. This connection between the product and the empowering message builds brand loyalty and motivates individuals to push their limits, embodying the spirit of Nike. So am I a bad person? I hope so.

Do Budgets Bring Marketing Excellence? In 2012, Adidas paid $150 million to secure the official sponsorship rights for the London Olympics, enforcing strict regulations to ensure no other brand could associate itself with the Olympics. However, Nike's innovative and creative approach turned the odds in their favour, showcasing a masterclass in marketing. Here's how they did it: -Athlete Sponsorship: Nike sponsored 400 individual Olympic athletes, outfitting them in their eye-catching Volt shoes. This ensured a strong visual presence on the global stage, even without direct event sponsorship. -Creative Commercials: Unable to use the London or UK branding, Nike filmed their commercials in other London’s around the world, cleverly navigating the restrictions. -Relatable Campaign: With "Find Your Greatness," Nike glorified everyday individuals pushing their limits. This campaign resonated deeply, inspiring many and highlighting Nike's commitment to empowering everyone to achieve greatness. The results were staggering. Nike generated 59,000 online mentions and 16,000 tweets, significantly outperforming Adidas. They also saw an 11% growth in Facebook followers and 5 million views on YouTube. Impressively, 37% of Americans identified Nike as an Olympic sponsor, despite Adidas holding the official title. This case study is a testament to the power of creativity and innovation in marketing, proving that a big budget isn't the only path to success. If you come across any such marketing greatness, please share. #Marketing #Nike #Adidas #Olympics #FindYourGreatness

Well that was boring, wasn't it. ⚽ 💀 Still, at least the ads have delivered during UEFA EURO 2024. And now that we're a week-and-a-bit into the Euros, I think we can now crown the Ad of the Tournament – Adidas's 'Hey Jude', starring Jude Bellingham and various gutted/elated England fans. How do you feel about it? A glorious victory – or a tedious nil-nil snoozer? #euros #euros2024 #marketing #b2bmarketing #sportsmarketing #advertising #ukadvertising #ukmarketing