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Like most FAST services, such as Paramount’s Pluto TV, The Roku Channel, Xumo and smart TV OEM platforms Samsung TV Plus, Vizio WatchFree+ and others, Tubi offers a mix of live linear-style streaming channels as well as on-demand content. Murdoch on Wednesday’s earnings call said that across content available on the platform, 90% of viewing happens in the on-demand environment. “This is very important because when the viewing comes on-demand and it’s proactively on-demand, as opposed to passively sort of sitting back and watching a FAST channel, that’s much more valuable to advertisers,” Other FASTs are leaning into on-demand as well. Samsung TV Plus, for example, initially focused more on linear FAST channels but during this year’s NewFronts presentation said it plans to double the amount of VOD content available, after having already done so last year. “money will continue to flow from linear entertain television, particularly cable entertainment networks, into streaming” including AVOD, SVOD, and ad-supported SVODs, Murdoch said. “That trend… will not slow" #FAST #AVOD #streaming #on-demand #content #TV

The streaming video market is reminiscent of the ad-supported TV channel bundles of the 1990s. In the past six months, #SVOD services experienced a subscriber migration to ad-tiers as the price gap to get ad-free viewing increased by 52%, according to Circana. In fact, 75% of U.S. households now subscribe to at least one advertising supported SVOD service – up from 55% just six months ago. What impact, if any, will this have on the shows on the paid subscription services that support the toy industry. Will there be fewer eyeballs watching that content? Another shift for us to watch in the ever-changing toy industry! #toyindustry #toynews #licensing #toys

The streaming video market is reminiscent of the ad-supported TV channel bundles of the 1990s. In the past six months, #SVOD services experienced a subscriber migration to ad-tiers as the price gap to get ad-free viewing increased by 52%, according to Circana. In fact, 75% of U.S. households now subscribe to at least one advertising supported SVOD service – up from 55% just six months ago.

This First-To-Market partnership between Yahoo Advertising & VideoAmp "exemplifies the groundwork that needs to be laid for the future of TV and streaming ad measurement" according to Tim Peterson of Digiday. With this integration VideoAmp's VALID measurement and audience data will be directly integrated in the Yahoo DSP to measure all CTV impressions. The addition of this integration to our partnerships with iSpot.tv , Comscore, Inc. , and Samba TV gives our TV buyers the choice they need for measurement and the ease of use they desire. #ctv #adtech #measurement #ctvmeasurement #partnership #yahoo Check out more below on this BIG announcement!

✅🖥️ Bloomberg (10/21): “The largest US cable-TV provider is planning a major marketing push next year to promote more than 10 streaming services that it will offer at no additional cost to customers — launching an ambitious strategy to head off cancellations and attract new subscribers. Charter is waiting until next year because it still has to integrate some of the apps into its system. In addition, the market is cluttered today with back-to-school and holiday offers for free streaming services by everyone from telephone companies to grocery stores. In recent weeks, the Stamford, Connecticut-based company has signed deals with Comcast Corp. and Warner Bros. Discovery Inc. to include the Peacock, Max and Discovery+ streaming services in its cable-TV packages. Others, such as the ad-supported versions of Disney+ and Paramount+, are already being offered. Charter has said the streaming services would collectively cost $65 a month if customers subscribed to them individually. Spectrum, as Charter’s cable service is known, typically costs about $120 a month for more than 150 channels. Like most cable and satellite-TV operators, Charter has been losing subscribers as consumers shift to online viewing.” ⬇️ #streaming #ctv #ott #avod #mvpd #cordcutting #churn https://lnkd.in/egR8pzk9

The streaming wars have officially entered a new phase, shifting from platform-vs-platform competition to a battle over bundling. Now, the focus is on which combination of streaming and traditional cable bundles offers the most value. Consider these recent announcements: 📺 Comcast: As its legacy cable TV business declines, Comcast is launching StreamSaver next week. This package includes NBCUniversal’s Peacock Premium (with ads), Netflix Basic (with ads), and Apple TV+ at a discounted rate for TV and broadband customers. 📺 Disney and Warner Bros. Discovery: This summer, they are rolling out a triple-play bundle in the U.S. featuring Max, Disney+, and Hulu (pricing to be announced). 📺 Venu Sports: A joint venture by Disney, Warner Bros. Discovery, and Fox Corp., plans to launch a sports-focused live-streaming bundle in fall 2024, pending regulatory approval. 📺 Paramount and Amazon: These companies are in early talks to offer a bundled version of their streaming services. Paramount, which owns Paramount+ and BET+, might bundle them via Amazon channels or with Amazon’s own services like Prime Video or MGM+. So, why are streaming services and traditional cable going bundle crazy? Bundles bring in more data, the currency of modern entertainment. They also allow companies to share marketing costs and target more demographics through ad-supported tiers. For consumers, bundles simplify billing and reduce costs—just like traditional cable used to do. I'm curious to hear from my network: What are your thoughts on the bundling wars? Are there any streaming bundles that have caught your eye or that you’ve chosen over others? Share your comments and thoughts below! https://lnkd.in/eUjEZ-P3

𝐃𝐢𝐫𝐞𝐜𝐓𝐕 𝐏𝐫𝐨𝐦𝐨𝐭𝐞𝐬 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐚𝐬 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞 𝐭𝐨 𝐒𝐚𝐭𝐞𝐥𝐥𝐢𝐭𝐞 𝐃𝐢𝐬𝐡 The campaign aims to dispel the misconception that DirecTV requires a satellite dish, despite the company offering a streaming option since 2016. Research indicates that 75% of consumers still believe a satellite dish is necessary, prompting DirecTV to refresh its marketing approach. 𝐑𝐞𝐚𝐝 𝐌𝐨𝐫𝐞: https://cutt.ly/uevy9QLs #StreamingService #DirecTV #CutTheCord #DigitalEntertainment #StreamingAlternatives #TechInnovation #MediaTrends #TVStreaming #CordCutting #EntertainmentTech #ciooutlook

FAST Services Challenge Subscription Streaming Services - For months now we’ve been seeing news stories about the rapid growth of FAST services. But the perception has often been that they’re still small fries. Fast growing, but with a long way to go before they’re in the same league as the big boys. But a new look at the numbers shows that free services likeTubi and Pluto TV are becoming real players in the streaming space. Pluto TV and Tubi both boast around 80 million users, and the Roku Channel, built into its hardware devices, reaches about 120 million viewers. By user base, they’re all larger than Paramount Plus, Hulu, and Peacock. Going by usage, they surpass Warner Bros. Discovery’s Max, too. A big part of the success can be attributed to the fact that these services are free, so there’s little barrier to consumers giving them a try. As SVOD services consistently jack up prices and consumers already face high inflation elsewhere, that advantage is only growing stronger. While the owners of Tubi and Pluto TV believe that these free offerings push users towards their premium content, it’s hard not to wonder if the presence of these robust free offerings undermine the premium products, as the big SVOD players continue to raise prices and push ads. The aggregation of all free and paid into a signle platform will offer consumers single search, favorites, recommedations, choice, and payment, on a single app across all devices is the holy grail. Not "Spotification", not "Rokuification", nor anything like that...but a place where you can simply watch freely with ads, local sports, pick and pay, or even bundle what you want to watch. Have it Your Way! What comes next will be truly beautiful! #freecast #nextgenstreaming #streamingwars #ota #sports #nomoreappdiving

As streaming prices rise and recession fears grow, the offer of a free TV set in exchange for having to watch ads presents consumers with a stark choice between convenience and privacy. Why it matters: Advertising has reemerged as a business model in Hollywood, as free ad-supported streaming services become more prevalent and the major streaming services such as Netflix, Amazon and Disney push users to embrace versions of their services with ads. Telly, two-year-old startup from the cofounder of Pluto TV, one of the earliest free ad-based streamers, seeks to get direct access to consumers’ viewing habits with its dual-screen television. The price of free: Telly, which CEO Ilya Pozin is a $1,000 value, is a 55-inch TV with a built-in second screen which always displays ads (as well as news and other info as well as enabling videoconferencing, games and exercise). These ads cannot be turned off. The set features cameras and sensors, not only to know what’s being watched and how many people are watching. Telly will use that data to sell more ads as well as license the data itself. Early days: The company has not been able to meet early demand — it claims another person joins the waitlist to get one every second — and has stated that it’s about to leave its “pilot stage.” It has already started to roll out new ad offerings where the second screen offers commerce opportunities related to an ad airing on the big screen, such as being able to order something being advertised. For more... read the full story on The Ankler. This story is published in partnership with The Ankler, a paid subscription publication about the entertainment industry.

Want some TV advertising research to start your week? We've got you covered. 👨🏫 Adelaide worked with our partners at Inscape Data and VIZIO Ads (and used TVision eye-tracking data in our modeling) to understand how FAST inventory performs in terms of capturing consumer attention. 👀 Here's what we found: • Free ad-supported streaming TV (FAST) apps outperform Adelaide’s overall CTV AU benchmarks by 20-25%. • FAST also outperformed Linear TV by 35-40%.  • FAST AU benchmarks are on par with the biggest AVOD and vMVPD apps by volume. 📺 As Marc Guldimann put it, “As CTV advertising grows, quantifying the quality of ad inventory with research-based measurement will be key for publishers, and we’re happy to help forward-thinking networks like VIZIO in this effort.” Thanks to Karl Sjulsen and Tony Unger at Adelaide and Victoria Daly, Ken Norcross, Matthew Vitale, and Devin Fallon at VIZIO for the curiosity which made this research possible. 💡 #ctv #lineartv #attention #attentioneconomy #advertising #marketing