Hossain Consulting’s Post

Exploring the Impact of Celebrity Endorsements: Shaping Consumer Behavior https://lnkd.in/ghE3zVGB #CelebEndorsements #InfluencerMarketing #BuyingBehaviour

The Power of Celebrity Marketing: How Endorsements Can Transform Your Brand

Head of our Marketing Department, Professor Sameer Hosany, has been looking into the relationship between brands and celebrities - finding there has been a "noticeable shift in the world of celebrity endorsements". Read more in his article via The Conversation UK 👇 #RoyalHolloway #Research #Marketing #Brands #CelebrityEndorsement

In an era where celebrity endorsements can dictate the ebb and flow of consumer interests, many companies are tempted to hitch their brand's wagon to a star. The allure of instant recognition, credibility, and a built-in fan base can be irresistible. However, building a consumer brand behind a celebrity is a gamble that carries significant risks alongside its potential rewards. #Celebrity #CPG #Consumer https://lnkd.in/e6G9nkTJ

MARKETING | Are celebrity ads worth the hype?⚡️ From increased visibility to potential pitfalls, explore the full impact of celebrity endorsements on your brand. #MarketingHacks #AdSuccess #MarketingTips https://lnkd.in/djgy6v3P 

Part 2: What is your take on celebrity endorsements? A week ago, we began a discussion on celebrity endorsements and how brands can choose to have a celebrity vouch for them or not. We got a comment that mentioned - ‘There are millions of people with best discoveries and inventions but they have no clue how to get their IDENTITY.” Very True! There are a lot of small brands with great products or services that struggle with the same - building their identity. And as a healthcare brand, especially being into aesthetic treatments, this is so true for us. We provide remarkably good services to our patients and have quite a lot of patient testimonials as proof of this. But sadly, word of mouth is not easy in a segment like ours. Even if patients get great results, it is hardly spoken about due to the judgement that society holds for services like ours. Will celebrity endorsement help break the taboo and encourage people to speak for brands like ours? Might not be entirely. It can serve as a brand recall factor but not for long-term brand building. This brings me back to what brands should do - building the identity. It is various strategic elements and consistent efforts over time that will help. And definitely, it will not happen in the wink of an eye. It is going to take time. However, certain aspects can accelerate the growth and visibility. A few key ones are below. 1. Ensuring that the purpose, objectives and actions of the brand align with the fundamental beliefs of the brand and how that adds value to the customer. 2. A strong brand voice - the tone and style of communication that encapsulates the brand’s essence. 3. Consistently great customer experience.  4. High-quality offerings that engage with customers and foster loyalty. 5. Continuously improving and innovating to stay relevant. Thus, celebrity endorsements can be deemed a small part of the efforts. Your thoughts? Thank you Srinivas Prasad Jayanti and Navneet Mishra for the valuable feedback. [link to first part of the discussion in comments] #marketing #brandbuilding #consistency #celebrity #influencer #marketingefforts #brandrecall #healthcare #services #influencermarketing

In a discussion with exchange4media, our CBO, Sri Hari Cuddapah, explains how segmenting the total addressable market into focused groups sharpens communication, enabling brands to connect deeply at the grassroots level. Discover why celebrity endorsements in unexpected places are a game-changer for brands and share your thoughts in the comments. Read the full story here 👇 #Branding #CelebrityEndorsements #GenYMedium #DigitalMarketing #Article

Ever wondered how your favorite brands become household names overnight? The secret is out! Dive into our latest blog to uncover how celebrity endorsements can skyrocket brand success with unmatched creativity and flawless execution. Read now: https://lnkd.in/g7v6E7-H #MarketingMagic #AdSuccess #CelebrityPower #BrandBuilding #MustRead

Connect or Disconnect?🧐 Celebrity endorsements are a popular strategy that brands have been using to engage audiences and create more valuable and trustworthy connections. If done right, the brand can benefit from boosted sales, increased brand awareness, and enhanced credibility.🌟 However... when brands misalign endorsements, this can cause a disconnect. Consumers may feel the partnership is purely transactional, causing the messaging to seem inauthentic and can damage the brand's reputation.🥵 So which brands are succeeding and which are falling short? What are your thoughts?? Are there any others you have noticed?? #MarketingCampaigns #CelebrityEndorsements #BrandStrategy

Celebrity endorsements work because they build trust with consumers. When a star like Jennifer Aniston partners with Aveeno, it feels authentic, not like a traditional ad. At Hollywood Branded, we specialize in creating these genuine, long-term connections between celebrities and brands. Read more insights in our new article. #AuthenticMarketing #CelebrityTrust #BrandLoyalty https://bit.ly/4fFaTBX