Hope&Glory PR’s Post

Stories are powerful. 🔥 If we can accumulate our accomplishments, now we've got a treasure trove of stories that will keep our audiences engaged - Even if it's silly, even if it's dumb, even if they've seen it before... When we can tell stories, we will keep our audience attending to what our messages really are. To find out more click the link below and enjoy the video with Jeffrey Klubeck & Sue Mathieson https://lnkd.in/eE2UDgwS

You have earned bragging rights after investing a lot of time, "sweat equity," and financial resources. 🎉 However, your celebrating your successes on social media and other public platforms might tip off your competition. It could also be a turn off for some of your target audiences. 🙅♀️ One of the most powerful ways to highlight your successes is to let others do it for you. Testimonials and case studies from clients speak louder than your bragging. 💁♀️🔊 📲 Ready to amplify your success stories? Schedule a FREE consultation with us, and let's discuss how to effectively promote your achievements. Message us to request the link and begin showcasing your success!

You have earned bragging rights after investing a lot of time, "sweat equity," and financial resources. 🎉 However, your celebrating your successes on social media and other public platforms might tip off your competition. It could also be a turn off for some of your target audiences. 🙅♀️ One of the most powerful ways to highlight your successes is to let others do it for you. Testimonials and case studies from clients speak louder than your bragging. 💁♀️🔊 📲 Ready to amplify your success stories? Schedule a FREE consultation with us, and let's discuss how to effectively promote your achievements. Message us to request the link and begin showcasing your success!

"Yet, 95% of business leaders are still hesitant to embrace humor in consumer interactions." I love this stat from Nathalie Hill (Con) latest ADWEEK article. It speaks volumes! Humor isn’t just a feel-good addition, it’s what your audience wants. But many brands shy away from it, fearing it may be risky. Here's the truth: when done right, humor can be a powerful tool to connect with your audience, humanize your brand, and stand out in a crowded market. The key is having an agency that knows how to strike the perfect balance between humor and strategy. It's not about being reckless—it's about being smart, understanding your audience, and creating experiences that make people smile, remember, and engage. Don't be part of the 95% stuck in the fear zone. When you’ve got the right team behind you, humor isn’t a risk, it’s a strategy for success. #ComedyAgency #KCRW #BrandStrategy #Marketing

When the girls are away, 𝐭𝐡𝐞 𝐛𝐨𝐲𝐬 𝐰𝐢𝐥𝐥 𝐩𝐥𝐚𝐲! 🤪 At a recent get-together, Sam and his brother had to snap a quick photo with Vic's husband, Joe, to commemorate their time at Fields & Ivy in Lawrence. Getting a group of guys to take a picture can be a chore in and of itself, but 𝐜𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞𝐬𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 can remind you of good times and fond memories! 📸 Let the good times roll and see our 𝐥𝐢𝐧𝐤 𝐢𝐧 𝐛𝐢𝐨 to learn more about how the fun-loving team here at Victorious Social can 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐦𝐨𝐫𝐞 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 with your audience and clientele! #family #digitalmarketing #goodtimes

Yesterday I found out that a former colleague and friend from lifetimes ago passed away. Damn. Andy was 55. Damn. He had three girls. Damn. Andy and I worked together at SportsLine USA, an early dotcom based in Fort Lauderdale. We were taking on ESPN. He was a young sportswriter (and #IYKYK, the son of a Philly sportswriter legend); I was early in my PR comms career (in what I thought was my dream job). There were lots of young, displaced, early career types making this big leap to “new media.” And we were all bonded in the mission. Damn. As we started to grow and office space became tight, I was moved into the newsroom—an open bullpen of desks filled with sports geniuses and lined by TVs. (I did mention it was a dream job.) I got to hang with Andy a lot in those days. Especially because the CEO once famously yelled, “If you don’t come in on Saturday, don’t bother coming in on Sunday!” It’s was seven-day/week start-up. Damn. Groups of us would load into our cars and head off to lunch every day and often dinner. It was during all those meals and over games of pool that friendships were carved. Damn. It’s where you learn that Andy was always the first to offer a hand, he was always smiling and laughing, and had a bit of a street-smart edge that may have been the result of growing up around professional athletes. He was not one to hesitate with a sharp, well-deserved barb. And because he was a wordsmith, it could sting. Mischievous smile and all. Damn. He’s also the guy to wish you good morning. Damn. To tell you to have a good night. Damn. To ask you how your day was. Damn. He was loved by everyone at SportsLine. Damn. He was just loved by everyone. Damn. As these things go, we went our separate ways and lost touch. Still, being at SportsLine at that time was kind of a lifetime membership in a one-of-a-kind club. If you were there…. you were bonded. So being back in touch didn’t take much. Facebook created opportunities to message. He was always good with a quick comment. We tried to get together once or twice on his trips to this coast. Never happened. Damn. A couple of months ago we wrote each other a congratulatory messages about our kids getting into college. His oldest daughter had gotten in Vanderbilt. So much in common. Damn. This is the stuff that hurts so, so much. When it’s the nice guys. The guys who do it right. The guys who do everything right. The beloved husbands, hall-of-fame dads, forever friends, trusted colleagues. Why is it always these guys? There are no answers to this question of course. Damn. It’s natural to add all the bits about hugging your loved ones. About prioritizing every moment. About paying attention and spending your time on the important things. About loving life. And that’s exactly what I’m going to do. Because we just don’t know. Damn. I know you’re hanging with your dad, Andy. Much love. #love #love #love

Let’s Unlock Insider Access: Exclusive Sneak Peeks! 👀 Offering behind-the-scenes and sneak peek material is a great way to interact with your audience and build anticipation for your brand and subsequent releases. Here's a more thorough breakdown of how it functions: Exclusive Access: By providing sneak peeks, you give your audience first dibs on material they otherwise wouldn't see. They feel connected to and privileged, almost like insiders or VIPs. It cultivates advocacy and loyalty by fortifying the link between your brand and your target market. Creating Excitement: You may build suspense and expectation by providing your audience with sneak peeks of forthcoming releases or projects. They'll anticipate the complete disclosure, counting down the days until they can purchase the new goods or view the finished outcomes. #BehindTheScenesMagic #SneakPeekExclusive #AnticipatingNewArrivals #VIPAccessOnly #CountdownToReveal

WAKE UP! Kids Media Has Changed: Stop Chasing the Old Models The business model for kids' media is broken. Studios and TV networks, the buyers are no longer the primary customers for production companies. Today, it’s all about reaching kids, parents, and fans directly. Kids aren’t watching traditional TV anymore—they’re on platforms like Roblox, Fortnite, YouTube, and TikTok. To reach them, we need to meet them where they already are—not cling to outdated models that won’t return. How Do We Adapt? Create Content Where Kids Are: Start building on platforms like YouTube to test what resonates. Find trends, put your twist on them, and create ideas that can appeal globally. Engage Your Audience: Build a loyal fanbase through consistent engagement. Yes, this means reply to comments, ask questions, and listen to feedback. Collaborate with content creators who have existing audiences. Once you have a dedicated fanbase, you’ll have support when launching books, merch, or games. Encourage Fan Contributions: Allow for fan fiction, fan art, and user-generated content to help kids feel connected and provide free promotion. Encourage educational projects around your IP so your characters are known by the time you launch bigger content. Serve Unrepresented Audiences Authentically: Kids want stories that reflect their lives. Create content for underrepresented groups—Black families, faith-based, LGBTQ+ households, Muslim communities, and more. Hire writers and creators from these backgrounds to do it authentically. Gone are the homogenized appeal to everyone days. 650 million individuals aged 17 and younger live in the continent of Africa. Where is the content? Why is no one making it for them? All those Black creators and African creators executives rejected and whose messages were ignored; better hope they'll work with you now that they don't need you anymore. Form New Partnerships: Writers and creatives can’t wait for networks or studios to bring projects to life. Instead, team up with animators and tech-savvy creators to develop your ideas. Look into available funding sources—from grants to brand sponsorships and production incentives. Embrace Technology: Today’s technology enables high-quality short-form content on a small budget. You can reach niche audiences without needing millions of fans to succeed. It is not your enemy. It's your saving grace. Learn from Other Industries: The music industry faced similar disruptions and adapted with new models. Delve into that pile of rejected pitches and people, especially from marginalized communities and pray they forgive you because they are the ones who will be leading the pack. Partner with them while you still can. When Emily Horgan Eddie Gamarra, PhD David Levine Evan Shapīro Paula Gammon Wilson Terence Mbulaheni Jo Redfern 🔜 FutureTech Josh Fisher speak about kids media, sit up and pay attention. The future is here. Stop chasing the past—let’s create what matters to today’s audience.

Why do we obsess over showing only the positive sides on social media, reluctant to share authenticity? Highlighting our true experiences, including challenges, can be more meaningful. How can we foster a culture of genuine representation of YOU? BRING IT NOW!

Every Valentine's card tells a story of love or sympathy, similar to how each brand has its own narrative. This year, consider this our Valentine's card to you: five tips for sharing your brand's narrative through building relationships with the media from Anna Zolotnytska, Head of PR at Viseven ➡️