Hope&Glory PR’s Post

🎮 Shawn Layden: "The disappearance of AA studios is a threat to the gaming industry" At Gamescom Asia, former Sony Interactive Entertainment chairman Shawn Layden shared his concerns about the current state of the gaming industry. He emphasized that the focus on blockbuster titles with massive budgets is stifling creativity. “We're seeing more copycats of successful games and fewer unique projects. When financial risks are high, studios prefer to play it safe rather than take a chance on something new,” Layden said. What do you think—is there still room for creative projects in a world dominated by blockbusters? #GamingIndustry #CreativityInGaming #GameDevelopment #InnovationInGaming #BlockbusterGames #ShawnLayden #GamescomAsia #AAStudios #GamingTrends #GameDesign

What's the incremental reach opportunity offered by mobile gaming? 2023 was all about attention, and that won't stop this year, but my 2024 goal is to prove the incremental reach opportunity that mobile gaming as an entertainment channel delivers to an online video campaign. When you consider that our platform reaches 20 million people in the UK, with an average of 28 minutes play per day, I'm hopeful for positive results Watch this space, or get in touch if you would like to partner with me on a test campaign. #advertising #media #mobilegaming IAB UK

🚀 Big changes are afoot in the gaming world! Shawn Layden, the former chairman of Sony Interactive Entertainment Worldwide Studios, just dropped some serious wisdom at Gamescom Asia. He’s sounding the alarm on the disappearance of the AA games sector and what that could mean for our beloved gaming ecosystem. Curious to know how this shift could shape the future of gaming? Dive into the insights from his chat and discover what’s at stake! Check it out here: https://ift.tt/iRzjFh3

Dive into the world where spoilers collide with marketing opportunities! From record-breaking trailers to unexpected twists, we break down the impact of leaks on the gaming industry. Discover what defines a leak, its negative consequences, and surprising positive outcomes. Join the conversation as we explore the importance of controlled narratives and transparent communication in shaping the gaming landscape. Read more here: https://bit.ly/4bpJxgE #Blog #CKLE #VideoGame #Leaks

In just a span of two weeks, we seamlessly integrated our Skippable audio ad format into INDIEZ's top-tier mobile games, marking a significant milestone in our partnership. 🚀 Curious about the outcomes? Dive into our case study to uncover more: https://lnkd.in/gx8VD5bU. #Indiez #MobileGaming #AudioAds #AudioAdvertising #AdMonetization #Gaming

Consumers of all kinds have rising expectations when it comes to their digital experiences with a brand. Perhaps nowhere is this more pronounced than in the gaming industry, where player expectations are at an all-time high. Watch digital product expert Manju Palakkat and gaming consulting Kyle Lindsey dive into best practices being deployed in the media and entertainment space and how they can be applied to your organization. https://lnkd.in/gZkgeZU5

Dentsu just released an insightful trend report, “Gaming is no longer just a side quest for brands”. Gaming is the most dominant force in entertainment, wildly surpassing the combined reach of movies and music. The brands that are active in gaming are going to win, now and for years to come. If you want to learn about impactful and immediate ways your brand can show up in gaming AND leverage the cultural power of music on #Roblox and other leading platforms STYNGR is here 🎵 🎮 #Gaming #BrandMarketing #Styngr #dentsu

Consumers of all kinds have rising expectations when it comes to their digital experiences with a brand. Perhaps nowhere is this more pronounced than in the gaming industry, where player expectations are at an all-time high. Watch digital product expert Manju Palakkat and gaming consulting Kyle Lindsey dive into best practices being deployed in the media and entertainment space and how they can be applied to your organization. https://lnkd.in/eMP43N_n

Consumers of all kinds have rising expectations when it comes to their digital experiences with a brand. Perhaps nowhere is this more pronounced than in the gaming industry, where player expectations are at an all-time high. Watch digital product expert Manju Palakkat and gaming consulting Kyle Lindsey dive into best practices being deployed in the media and entertainment space and how they can be applied to your organization. https://lnkd.in/g_fjMWPf