Hope&Glory PR’s Post

There’s a new luxury pop up on Oxford Street, and it’s dedicated to the legendary IKEA blue bag – the FRAKTA! We’ve been busy launching the Hus of FRAKTA with IKEA and Mother, a high-end concept store in one of the world’s shopping capitals. Putting on a star-studded launch event, we rolled out the blue carpet, cranked up the Swedish tunes, and of course, served meatball canapes, all in celebration of the iconic FRAKTA bag. Featuring an immersive experience, an ‘Atelier’ to initial a FRAKTA bag with bespoke lettering, ‘Curated Collection’ of some of IKEA’s most iconic products and a ‘Blue Edit’ that pays tribute to the FRAKTA blue, the pop-up is open until March next year.