Hope&Glory PR’s Post

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Following weeks of speculation, Greggs officially launched the festive season by announcing the return of the iconic Greggs Christmas menu with none other than culinary icon Nigella Lawson. In Greggs' first Christmas ad, the domestic goddess come national treasure returns to her beautifully decorated London townhouse with a traditional Christmas tree and Greggs-themed baubles before delighting in a Festive Bake, noted for its "rapturous riot of flavour" and "succulent filling," while gazing blissfully at the camera. Within minutes of the ad going live we announced the story to the world and this one went everywhere. Wall-to-wall coverage across national, consumer, food, lifestyle, and broadcast, with standout editorial pieces all celebrating the return of the Greggs Christmas Menu in uniquely British style. Amazing team effort from the Greggs x Hope&Glory PR team, Drummond Central, Academy Films and the legends Ian White, Fiona Mills, EJ Williams

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