Honor Pollok’s Post

Exciting news in the media industry as the NBA media rights are anticipated to come up for auction this year! And according to Center Director, Jeffrey Cole, sports are the biggest game in media today. In an article, he dives into the implications of sports in the media ecosystem today — especially with sports being so valuable to platforms and advertisers. Here's what you need to know: https://bit.ly/3TbzKmM #Insights #Media #MediaIndustry #MediaRights

Sports, the only content that consistently attracts what advertisers crave: large and live audiences. Why sports are the biggest game in media. This year the media rights for the NBA will come up for auction: will the big tech companies scoop them up? If so, what does that mean for the whole media ecosystem, both today and when the NFL rights come up after the 2033 season? Center for the Digital Future at USC Annenberg Director Jeffrey Cole explores the issue. #sportsbiz #sportsmedia #sportsmarketing #sportsadvertising https://lnkd.in/gNHHcSz7

Interesting analysis on the sports media rights climate. It's a challenging time for tier 2 or 3 rights holders with limited linear windows, a declining regional cable market, and streamers becoming more data savvy. A bearish market looms for the majority of rights holders. #SportsMedia #MediaRights

🚨 Breaking News: ESPN and Fox Sports Joint Streaming Service Halted by US Judge 🏛️ In a surprising turn of events, a US judge has temporarily blocked the launch of the highly anticipated "ESPN+ and Fox Sports App Bundle" due to antitrust concerns raised by the Department of Justice and state attorneys general. 📜⚖️ The joint venture aimed to provide sports enthusiasts with a one-stop-shop for live games, news, and analysis. However, the lawsuit argues that the combined service would stifle competition and limit consumer access to sports content. 🚫🏀🏈⚾️ US District Judge Virginia Kendall's preliminary injunction puts the brakes on the service's launch until the legal battle is resolved. The ruling suggests that the DOJ and state attorneys general have a strong case against the sports media giants. 👨⚖️👩⚖️ What do you think about this development? Will this decision ultimately benefit consumers, or is it a hindrance to innovation in the sports streaming market? Share your thoughts in the comments below! 📝💬 #SportsBusiness #AntitustLaw #StreamingWars #ESPNFoxSportsBundle Stay tuned for updates on this unfolding story! 🔔

The sports media business has become increasingly complex, with multiple cross-currents increasing the challenge of exploiting rights. My writing partner John Kosner and I look at the changes in this recent SportsBusiness Journal article, and suggest things properties can do to adapt. #sportsmedia #sportsbusiness #sportstv #mediatrends https://lnkd.in/ggzAZVqg

As platforms and networks multiply and audiences both grow and divide, sports rights owners face more complicated choices when choosing a strategy for considering media partners. #mediaplanning #mediabuying

In the current edition of SportsBusiness Journal, John Kosner and I focus on the new ways sports properties should look at the range of potential media partners as revenue and exposure generators, in the context of a broader set of options in today's new media environment. https://lnkd.in/gSCwyAj8 #sportsmedia #sportstv #sportsbusiness #sportscontent

From major championships to local games, advertisers can count on live sports to draw large, engaged audiences year-round. In fact, half of all live content is sports-related. Our Sports Replay examines last year’s viewership trends to reveal how brands can benefit from sports advertising. https://lnkd.in/eaS-f2QV

Brands love sports and is one of the most powerful channels for reaching fans. We have seen the economics of the NBA/NFL see insane valuation driven by revenue numbers from their TV deals and the upcoming NBA deal is rumored to be worth $75B. Given that very few people watch live TV with the exception of sports, I see why there is such demand from the major streaming and media platforms. The question that I have is...the way that these deals work is that advertisers need to underwrite these deals to make economic sense. At what point, does investing in the NBA and NFL on TV become completely unattainable for most brands and if so...what CPM increases are brands willing to pay? https://lnkd.in/gUtM8Bsp

The ongoing customer attrition occurring within the pay TV ecosystem has yet to negatively influence national sports media rights negotiations. The National Basketball Association (NBA) (and WNBA (Women's National Basketball Association)), NASCAR, and the College Football Playoff all received new deals with large average annual value increases in recent months. While tier one media partners have paid up to date (save WBD with the NBA), the expectation is growing rights fee obligations will eventually break a model already under pressure and force at least some to consolidate. “There is going to be a lot of M&A,” Patrick Crakes said. “If federal government regulatory authorities become more accepting to it, you could see there being only two or three established media companies when all is said and done.” If that ends up being the case, there will likely be fewer bidders competing for rights during the ‘next’ negotiation cycle. It’s logical to wonder how that might impact future league deals—and by proxy their teams’ revenue models and valuations. #sports #sportsbiz #media #consolidation #investment #TV #streaming cc: JohnWallStreet Jacie Brandes Ryan Dastrup, PhD Randall Friedman https://lnkd.in/eDEih2dk