Hollywood Food Coalition’s Post

If you missed this, Tony's Chocolonely has their first UK retailer joib it's open chain. 🎉 Tony's Chocolonely is one of the few brands that I can say really tries to embody fairness and and sustainable best practices through its supply chain. 💪 When retailers like Waitrose & Partners join Tony's Open Chain, they are commiting to their 5 sourcing principles: 1) Traceable beans - Bein able to trace where your beans are from, the bean to bar process, and under what social circumstances. 2) A higher price - Ensuring you are paying farmers a premium, above the certification premium, so farmers get a fair income. 3) Strong farmers - Buy from and co-develop professional cooperatives. Professionalizing farmers and farms to provide more power to structurally change inequality. 4) The long-term - Engage in 5-year commitments to facilitate long term investments. 5) Productivity & Quality - Undertake productivity, diversification and quality programs to improve the yield (without increasing illegal labor). Thank you Tony's Chocolonely for leading the way in this area, and doing the work that is often overlooked by may other companies and brands. Here's to more players in this field coming onboard. #fairtrade #antislavery #chocolate #cocao #farmers

Open sourcing your purpose-driven, sustainability-focused supply chain to other (I'm sure very carefully chosen) brands, some offering competing-ish products. What an amazing idea where everyone wins. A trade of credibility for on-pack brand advertising 👏👏

Why did BURGER KING® FRANCE ask its customers to order from McDonald's? The two giants have been rivals for decades. However, Burger King did the unexpected in 2020. During the second lockdown, it launched a campaign to show its support to the food service industry. This campaign was published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) besides being posted on the brand’s social networks. When most restaurants were seeking help in those trying times, it was a bold move to ask to help out one’s competitor and many others. But what makes this campaign special? It highlights 𝗮 𝗿𝗮𝗿𝗲 𝘀𝗼𝗹𝗶𝗱𝗮𝗿𝗶𝘁𝘆 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘁𝘄𝗼 𝗯𝗶𝗴 𝗿𝗶𝘃𝗮𝗹𝘀 and demonstrates a sense of unity and mutual support within the industry. It is a brilliant example of 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗯𝗼𝗹𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 strategies in action. It demonstrates the importance of supporting local businesses and the broader economy. This gesture shows 𝗶𝗻 𝘁𝗶𝗺𝗲𝘀 𝗼𝗳 𝗰𝗿𝗶𝘀𝗶𝘀, 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘀𝘂𝗽𝗲𝗿𝘀𝗲𝗱𝗲𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻.  #Marketing #Innovation #BrandStrategy #CommunitySupport

We're making progress towards a cage-free future for hens but to #EndTheCageAge once and for all, we need a Government ban on cages! Overall, 40 companies are included in our EggTrack 2024 "spotlights" - revealing who is making progress towards their cage-free targets. 🥚19 are counted as Leaders, including Waitrose & Partners, Marks and Spencer, Sainsbury's, Co-op, Greggs, McDonald's and PizzaExpress. 🥚 Seven companies are In Progress including Tesco 🥚11 are at risk including Asda and Lidl GB 🥚 One Stop Stores Ltd, Greene King and SPAR UK are listed as Laggards. Read more: https://bit.ly/3CIu9A7

a good smart way to focus on your business growth with lest resistance.

It might not sound much to you, but this quote made my week: “Even wholesaler Bidfood UK has got in on the act, kicking off its inaugural Open Doors programme in October.” That’s taken directly from Stephen Jones’ excellent article in The Grocer this week on accelerators and incubators. Yes, it’s brief and the tone is almost ‘eyebrows raised’, but that’s exactly the reason I loved it- foodservice is not normally part of this conversation. Yet in my view, it really should- of course, retail is critical (and brutal), but I’d argue that with a reach from pre-school to nursing homes, and everything in between from 5-star hotels to prisons, the role foodservice plays in our food system is no less important. The basis of the Open Doors concept started via a Q&A session with Andrew at an Arena the hospitality networking association*, with me asking almost exactly that ‘why doesn’t foodservice do more for innovation?’  After two years of ‘firing good arrows’ this little mention provides a small piece of validation that we might be hitting the target. 🎯 ++ *And if you want to go to events that promote that kind of conversation, you need to speak to Lorraine Wood.

Back in the 1980s, McDonald's was like the king of burgers in the US. Kids just couldn’t get enough of it, and they still love it today, especially with those fun Happy Meals. On the flip side, Burger King had a tough time trying to compete. Instead of going head-to-head with McDonald’s for kids, they decided to focus on adults. While McDonald’s was all about families, Burger King aimed for grown-ups with their food. This turned out to be a smart move for Burger King. They saw where McDonald’s was strong and went in a different direction. It's kinda like when you're playing a game and you see someone else is really good at one part, so you decide to focus on something else that you're better at. That’s what Burger King did. By recognizing what their competition was good at, Burger King found their own way to shine. It’s like putting together a puzzle – sometimes, your piece fits perfectly with someone else’s. So, if you’re in business, it’s smart to think about what your competition does well and how you can do something different but just as awesome. That’s how you stand out in a busy world. What’s your take on this? #Strategy #BusinessGrowth #SalesStrategy

Let the Crispy Chicken War Begin❗ Keells and Spar have recently made significant strides to enter the battlefield dominated by KFC. While KFC has enjoyed a long-standing reign (with some ups and downs), they regularly offer deals on their crispy chicken buckets on Fridays.🔄 This past week, both Keells and Spar implemented substantial price cuts before KFC did, a similar strategy. But…. there's a problem⚠️️ Were they prepared for the demand❓ Some outlets experienced long queues, with customers waiting up to 45 minutes🕦 for their chicken. Despite the wait times, customer reviews for Keells and Spar's crispy chicken buckets have been positive compared to KFC✅. We dont know what was the objective behind this approach. But, it seems they might not have fully considered capacity versus demand before launching these offers. This could lead to customer dissatisfaction right from the start. 🎯 It will be interesting to see how KFC tackles this growing threat. Healthy competition in the local market is certainly a welcome development! #KFC #Keells #Spar #Marketingtactics #Offers #Discounts

To end your International day of happiness the right way, why not shake up your mid-week night in with McCain Foods Shake, Shake. Working with SMG / {Capture}, McCain are live across our Asda cash machine screens now with a creative that's hard to resist. #mccain #asda #internationaldayofhappiness #cashstillmatters #atmadvertising #retailmedia #shoppermarketing #doohadvertising

McDonald's vs. Burger King: The Marketing Battles that Shaped Fast Food The rivalry between McDonald’s and Burger King traces back to the early days of both companies. Founded in 1940, McDonald’s quickly gained prominence with its efficient service model and iconic menu items like the Big Mac 🍔. In contrast, Burger King, established in 1954, positioned itself as the bold challenger, eager to take on the industry leader. This dynamic set the stage for a competitive clash that has endured for decades. Today, we’re diving into the four most memorable marketing battles between McDonald’s and Burger King. Check out the comments to find out more about these epic confrontations: 👉 Are you Team McDonald's or Team Burger King? Share your favorite campaigns and memories below! 🍔📈👇 #urlaunched #MarketingCampaigns #MarketingStrategy #ConsumerEngagement #Advertising