Hannah Parvaz’s Post

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❤️🔥 Award-winning growth, marketing, and product | Founder @ Aperture

"Your insights have been my highlight from the last few days" San Francisco was definitely a success. It's not usually my favourite place in the world, but this trip really reshaped my view. I went over for RevenueCat's App Growth Annual (thank you for having me over 💗) and damn. It was like London Fashion Week with the who's who of tech legends: on my first morning, I came down from my hotel room to see Thomas Petit chilling out with a coffee. App Growth Annual was a game-changing event (and I'm not using ChatGPT to write that). The venue was unbelievably beautiful, the giveaways were so cute, and I even got a personalised water bottle. Whilst there, I ran a workshop on activation, where we broke down exactly what *is* activation, and how to win back customers (spoilers: winning back starts at the top of the funnel). Some of my key takeaways: 🤯 Optimise your onboarding flow to reduce barriers for new users. Front-load positive user experiences and back-load anything that may create friction, such as registration. This helps increase the chances of users sticking with the app. 🤯 Generative AI is disrupting the online education industry. With tools like ChatGPT providing "good enough" answers at low costs, there’s increased pressure on educational apps to add unique value beyond just providing information. 🤯 Involuntary churn often contributes 20-40% of overall churn volume. Implement strategies to minimise involuntary churn, such as retrying failed payments, supporting alternative payment methods, and sending proactive reminders of upcoming renewals. 🤯 Experiment with different subscription lengths and tiers. Offering only one monthly plan can limit potential revenue. By introducing multiple subscription options (e.g., annual, weekly), you can cater to diverse preferences and maximise both average revenue per user and total conversions. https://lnkd.in/eH2xQnNF Thank you to these literal icons for spending time with me: David Barnard, Hendrik Haandrikman, Phil Carter, Steve P. Young, Jacob Rushfinn, Thomas Petit, Yu-kai Chou, Allen Park, Minki LEE, Nathan Hudson, Jenny Kay Pollock, Sylvain Gauchet, Marcus Burke, Jacob Eiting ✨ and we missed you Peter Meinertzhagen.  

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Selena Coles

Funding and scaling your social impact network🌐 | Founder of BUILD Networks for Good | 🌏 let's talk about systems change

2mo

Selfie queen 👑 and ah the subscription and tier thing is really interesting, definitely something we think about in the community world as well

Marcus Burke

Cracking Meta Ads funnels for apps. Subscriptions to profits. Read my tactics here.

2mo

Felt like an amazing team offsite with half of the app growth world

Mohit Srivastava

Launching startups🚀 without breaking their Piggy Bank. With SaaS, GenAI & fractional CTO services clients save up to 69% on development costs & secure $2.3M to $15.5M➕ within 1 year of funding through product consulting

2mo

And with generative AI disrupting industries left and right, it's interesting to see how educational apps need to evolve beyond just providing information. The challenge now is to add real, unique value that AI alone can’t deliver. Hannah Parvaz

Osman (Ozi) Kanadikirik

Founder & CEO, App Genie | Building MVPs fast to turn entrepreneurs’ ideas into market-ready products

2mo

Hannah Parvaz Love this post! 🙌 It’s always refreshing when a trip surprises you in a good way!

Eva Dobrzanska

MD @ fundraisingplaybooks.com, occasional Angel Investor

2mo

Congrats Hannah 😍 looks like a time well spent, jealous of hanging out in SF!

Jenny Kay Pollock

Fractional CMO | Board Member | Driving B2C revenue & growth 💰 📈 | Keynote Speaker | Empowering Women in AI

2mo

So much fun chatting all things mobile growth with you Hannah Parvaz! Hoping you’ll be back in SF soon!

Ferenc Fekete

The secret tech-team behind funded startups | Idea to Exit Product Partner | Co-founder at VeryCreatives

2mo

If you’re throwing barriers at new users right from the start, you’re basically asking them to bounce. Front-loading the good stuff and making it seamless is key to keeping users around. 👍

David Barnard

Growth Advocate @ RevenueCat, Host of the Sub Club podcast, and Founder @ Contrast

2mo

So great to see you in person again. And thank you for presenting at App Growth Annual! Lots of great feedback on your session specifically, but the top feedback overall was that attendees wanted to go to ALL the workshops. Which is a great testament to the work you and others are doing in the community sharing insights and tactics.

Ross Holmes

Creative Marketing Specialist | Driving Paid Ads & Content by Day | Exploring Tech & Web3 by Night

2mo

Sounds like it was a successful trip 😁 Loved your takeaway about onboarding flows... spot on, Hannah!

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