Hitesh Chhatralia’s Post

Our latest Forbes article. Find out why marketing transparency is crucial for todays dealerships!

Improve your dealership's online presence and drive sales growth by using these strategies. Want to learn more? Read the full blog here: https://lnkd.in/gCJ8es6z Let’s talk about how we can help your dealership succeed! #carsales #automotivesales #salessuccess #salesblog #automotivetraining

Some years ago I wrote a book titled "The Automotive Marketing Physician". This title was derived from the resemblance of my approach to marketing in the automotive industry to that of doctors: learn the symptoms, run tests, diagnose, prescribe and followup. The book was written to the best of my ability at the time and have decided to share its contents a chapter at a time for its educational value, starting today. Dealerships spend hundreds of thousands of dollars every year in advertising and marketing for such services without provider accountability of increased sales. This book provides a solution that involves a system approach with accountability for increasing revenue using numbers. A controversial recurring question that will come to your mind as you read this book will be if what i present is true, then why isn't this practiced by advertising and marketing agencies today? The answer is that it would hold them accountable for increasing sales and revenue for a dealership instead of only increasing traffic. This book provides a strategic solution for all leads. Many dealerships pay for leads, while only those that qualify for a loan receive attention. Thos who do not qualify are abandoned, although their information as a lead has already been paid for. Some leads have been paid for multiple times because they are already in the system. The solution to avoiding inflated lead costs from abandoning those who don't qualify for a loan is to help them improve their credit by using referring them to this link https://lnkd.in/dfuriPY. If your dealership or salesperson want to be paid while this person credit is being improved they use this link http://url.lv/creditagent. This solution keeps the person connected to the respective salesperson and dealership, avoids them from clicking on the dealership ads and inflating costs, and keeps them from going elsewhere. When the person achieves a qualifying credit score, they may then complete their purchase with your salesperson at your dealership. How does a dealership know how many leads are being produced by a specific campaign source without it having its own specific tracking? Which source is providing the most qualified buyers? If you knew this answer, would you invest more money in traffic or buyers? Thousands of dollars are wasted every month and taken out of the pockets of both the GM and Owner and their families. This book presents a solution practiced by astute internet marketers as a standard rule of thumb and now being introduced to the automotive industry. 

How important are reviews as part of a digital strategy? For auto dealerships - where a decision can cost the consumer dearly - very. Learn more: https://lnkd.in/eD5-QyTT #automotiveindustry #automotive #dealerships

4 ways to incorporate QR codes into your dealership marketing strategy https://lnkd.in/g7DNrkGf

Struggling with the one-size-fits-all approach in service reminders? Discover how true odometer mileage reporting by CarRx is changing the game for dealerships. https://carrx.info/3Te4PHS

AutoVitals is the only complete shop success solution driving profitable growth for the auto repair industry. But what exactly does that mean? Our latest blog post explains the difference between a shop management system and our complete shop success solution. 🔗 https://lnkd.in/gb5UWU_N #completeshopsuccesssolution #autovitals #digitalvehicleinspections

In today's digital-first world, managing your dealership's online reputation is more critical than ever. A strong online presence can significantly boost customer trust and drive sales. This article offers key strategies to elevate your dealership's online reputation and build lasting relationships with your customers. #AutomotiveRetail #ReputationManagement #CustomerExperience https://lnkd.in/eXg3_kvZ 

🛠️🍁 Discover key strategies for shop owners in Ontario's vibrant automotive scene. From staying compliant to embracing digital marketing, this article has the roadmap for thriving in the industry. 🏎️💼 #AutoIndustry #OntarioBusiness #ShopOwners #SuccessStrategies

My new article contains the average customer acquisition costs for automotive dealerships broken down by: - New Vehicles by Brand - Pre-Owned Vehicles by Brand - All Vehicles by Price Point - Lead Source (Including Cost per Lead) - Body Style (Sedan, Convertible, etc) https://lnkd.in/eR4ZRn5k