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𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐁2𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬! Want to optimize your content production process for maximum impact? Check out my article on "Optimizing B2B Content Production." In today's competitive landscape, crafting engaging and impactful content is key to driving customer engagement throughout the entire lifecycle. This article offers a comprehensive three-step approach for marketing leaders to assess and improve their content production processes: 1️⃣ Assessment Phase: Define objectives and evaluate workflow, defects/rework, and review processes. 2️⃣ Improvement Phase: Develop a roadmap for enhancements, simplify workflows, develop generalists, and build quality into the process. 3️⃣ Monitoring Phase: Set goals, report progress, and institutionalize feedback loops for continuous improvement. Don't miss out on the opportunity to streamline your content production and drive better results! Read the full article https://lnkd.in/gTr5MPaa and start optimizing your strategy today. #B2BMarketing #ContentProduction #marketingtips #DigitalMarketing #ContentMarketing #B2B

84% of B2B marketers say video is among the top types of content they have used in the past year. Are you one of them? If not, you could be leaving money on the table. Here's why: —People are watching video—a whopping 17 hours/week to be exact (Statista). —Video is more entertaining and engaging than copy alone. —B2B buyers are spending most of the buyer's journey in digital environments. —90% of marketers say video nets a good ROI (Wyzowl). Healthcare has always lagged behind, but it's an industry that couldn't be more perfect for video. Just think: —Human stories. —Big problems, big solutions. —Plenty of inspiration. Don't get left behind. Make Q3 the start of your video marketing strategy. Learn more: https://lnkd.in/e_VV5rwD

❔Can infusing personality into content be a game-changer for a B2B content? The B2B marketing arena is overflown with content, much of which ends up ignored.Research from SiriusDecisions highlights that 60 to 70 percent of content produced by B2B marketing teams today remains unused and/or unconsumed. Imagine if your budget experienced the same fate. Money left idle is actually called #savings. When content is left idle? It's simply a #waste. 💡So how to stop wasting your money on generic content that will very likely remain invisible? https://lnkd.in/d7d5nzQT --------------------------------------------------------------- #b2bmarketing #personalityledcontent #marketingtips

A well-defined content strategy is pivotal for B2B success and an urgent ongoing priority for optimizing your company's website. Goal 3 - Establishing Credibility and Authority: In a saturated market, credibility is the essential currency. High-quality, well-researched content showcases the company's industry acumen, positioning the business and brand as a trusted authority. Looking to learn more about applying an evolutionary marketing approach to maximize the success of your owned media? Feel free to read the full article at https://bit.ly/4dQQI2T or follow me here to learn more! #growthmarketing #ownedmedia #marketingstrategy #growthstrategy #evolveforgrowth

B2B Content Distribution 101 - Find the Best Marketing Channels Discover essential strategies and tools to optimize your content distribution efforts, including: 👉 A comprehensive 9-step framework for identifying the ideal distribution channels 👉Cost-effective content distribution options available to you 👉Techniques for maximizing distribution with minimal content 👉Essential tools for efficient content distribution RSVP now to build a solid B2B content distribution engine! Link to the event in comments. #marketing #b2bmarketing #contentdistribution #contentmarketing #contentmarketingstrategy

Learn more from Top Rank:  The post Planning, Creation & Promotion: 5 Top Tactics For Creating Inspired B2B Content appeared first on B2B Marketing Blog - TopRank®. Interested in learning more about #influencermarketing and other #media and #marketing tips and tricks? Follow us and share!

The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing.  Key moments in this episode: 00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in B2B Marketing 05:32 The Identity Crisis in B2B Marketing 07:38 Encouraging Creativity and Differentiation 13:25 Practical Tips for Marketers 19:42 The Role of Technology in Marketing 26:30 Looking Ahead to 2025 30:23 Final Thoughts The link to the episode is in the comments 👇 #LinkedIn #ContentMarketing #B2BMarketing

Marketers using an evolutionary marketing approach will always align tactics with strategy, and strategy with goals and ongoing measures and evaluation will enable you to revisit goals if necessary. Set Realistic Goals: Periodically reassess content marketing goals in alignment with the business stage. Adjust KPIs and objectives to reflect current business priorities and market conditions. Want to learn more about an evolutionary approach or think you might like a fractional CMO to help with your B2B marketing? Check out my blog at https://bit.ly/4euzUyZ or reach out to me at: [email protected] #evolutionarymarketing #growthmarketing #personalization #contentmarketing

New YouTube Video 🎬 The New B2B Content Marketing Playbook with Pierre Herubel 💬 What You Can Expect ⤵️ 🔹 Top-performing strategies in B2B marketing this year 🔹 Lessons from scaling an agency—hiring, culture, and leadership 🔹 The shift from traditional outbound to self-serve marketing 🔹 Practical tips for B2B marketers to stand out with content marketing Watch today ➡️ https://lnkd.in/eEUSgKA9 #b2b #b2bmarketing #b2bcontent #socialmediamarketing #marketingagency

Consistency is Key: Overcoming One of B2B Marketing's Top Challenges Did you know that 54% of B2B content marketers find creating content consistently to be one of their biggest challenges? In the fast-paced world of B2B marketing, maintaining a steady stream of valuable content is crucial for engaging your audience and staying ahead of the competition. At Fascinatid, we're committed to helping businesses tackle this challenge by: ✅ Developing Strategic Content Calendars: Planning ahead to ensure a consistent and cohesive content flow. ✅ Leveraging Content Repurposing: Maximizing existing content by adapting it across different formats and platforms. ✅ Embracing Automation Tools: Utilizing technology to streamline content creation and distribution processes. Consistency doesn't just keep your brand visible—it builds trust and positions you as a thought leader in your industry. Let's turn this challenge into an opportunity to strengthen your content strategy. How do you ensure consistency in your content creation efforts? #fascinatid #B2BMarketing #ContentMarketing #Consistency #ContentStrategy #MarketingChallenges