HillTopAve’s Post

Your sonic logo is doomed. Here's why👇 It's no secret that having a sonic identity is a must-have in a shifting media landscape. But "knowing your company needs sonic branding and learning how to create an effective sonic identity are very different things," says MMS' Lucas Murray (VP, Supervising Music Producer). In ADWEEK, he shares the top 4 challenges brands face when creating and launching a sonic identity. From the woes of commitment to the temptation to follow trends instead of your brand, get ahead of these obstacles and you'll be on the path to sonic success. https://lnkd.in/e535Udux #sonicbranding #audiobranding #soniclogo #audiologo #kpis #adweek #marketing #marketingtips #audiomarketing #socialmediastrategy #musiccuration #audiostrategy #sonicstrategy #brand ecosystem

How a trending topic turned into an interesting chapter in the book of branding. Using the Oasis reunion as an archetype, Matt Kissane and Karolina Namyslowski share insights on how brands are perceived and aided by culture, time and media. A riveting read put together by Tom May. #branding #brand #designassets #bandsandbrands https://lnkd.in/eS-ntSEx

Why is sonic branding being overlooked in the alcohol sector? Thanks to Creative Boom and Abbey Bamford for speaking to our Head of Research & Insights, Bjorn Thorleifsson where he and the team meticulously ranked the top 50 alcohol brands based on their sonic identities from our latest amplify: The Sound of Alcohol. From the surprising dominance of stock music to the untapped potential of unique sonic logos, discover how sound shapes consumer connections and brand authenticity in the latest issue of Amplify. https://hubs.la/Q02qJPLD0

Selling brands is a strategy too. Can you sell value along with numbers? 

Long live the jingle! While I have a long playlist of jingles circulating in my head that involuntarily pop out at the mention of a trigger word, sound and brand are two things I rarely associate together anymore. Maybe it's my trade-in of network television for streaming and the radio for Spotify that causes me to label them as outdated marketing tactics, but this article in Forbes had a thing or two to teach me. It may not be the traditional jingle that usually comes to mind, but sound can still play an important role in branding and brand recall. That's why it only takes a 3-note melody coming from the other room to let me know my boyfriend is getting ready to start the latest bingeable series without me. The article refers to it as sonic branding and goes on to discuss how sound activates the areas of the brain associated with both memory and emotion, thus promoting not only brand recall but also helping to create an emotional connection with an audience. So, key takeaways of good sonic branding: emotion ❤️ + repetition 🥊 = brand recall 🤔 Now, excuse me while I walk down the bread aisle of the supermarket and sing 🎵 "That's what I said, Bunny Bread" 🎵 to myself and weep. #sonicbranding #branding #marketing #soundlogo #girlsinmarketing https://lnkd.in/e9tz6x7f

🔊 The world of branding has evolved dramatically over the last 20 years, and sound is at the forefront of this transformation. From iconic jingles like the whistle of McDonalds to the dramatic BU-DUMMM of Netflix, sound has become inseparable from Brand Identity. But it's not just about catchy tunes; it's about crafting Sonic Strategies that resonate across all platforms, from apps to TV ads to social media and events. At Hear Me Out, we're not just creating sounds; we're building sonic stories that amplify your brand's message. People make the mistake of adding sound into their brand’s world by signing up to a music library, whereas they should be thinking about tailor-made sonic experiences that align perfectly with their brand's values and audience. Do you agree? —----------------------------------------------- Don’t want to commit to an investment into Sonic Branding just yet? We are now selling a single 1 session with us to run you through the first stage of the process so you leave with a full plan on to integrate sound into your brand. Message me to say hi and we’ll set it up - it takes us a day, but will only take a couple of hours out of a day to make you an expert. 🎵 #SonicBranding #BrandIdentity #HearMeOut

It's no secret that having a sonic identity is a must-have in a shifting media landscape. But "knowing your company needs sonic branding and learning how to create an effective sonic identity are very different things," says Lucas Murray of Made Music Studio In ADWEEK, he shares the top 4 challenges brands face when creating and launching a sonic identity. From the woes of commitment to the temptation to follow trends instead of your brand, get ahead of these obstacles and you'll be on the path to sonic success. https://lnkd.in/e535Udux

"We are loyal to music because of how it makes us feel – a brand has the same ambition." Have you ever wondered what sonic branding truly entails? Think about the iconic "tadummm" from Netflix or the catchy "Pa-da-pa-pa-paaa - I'm lovin it" from McDonalds - these are examples of sound logos, just the tip of the iceberg in the world of sonic branding. In discussions with creative agencies, the question arises: "Are you going to agencies or direct to brand?" Traditionally, music selection was in the hands of creatives, but does the chosen music truly reflect the brand's values or just the specific campaign? The goal is to create award-winning content, but how does that resonate with the brand's long-term identity? Imagine altering a brand's visual logo for a commercial - would the brand embrace the change? This scenario highlights the importance of a cohesive sound identity to establish an emotional connection with the audience. While most brands have a visual identity and sound logo, the concept of a comprehensive sound identity is still evolving. The challenge lies in making a brand recognizable through its unique sound across all communication channels. As professionals in agencies or at brands, consider this: Can customers identify a brand solely by its sound and music in all touchpoints? Embracing sound branding offers a significant opportunity to enhance customer relationships in an increasingly audio-centric world. ->> Sonic Minds #sonicbranding #audiobranding #soundlogo #music #soundbranding

Explore the impact of music in branding! Sonic branding shapes identity and fosters emotional connections, leveraging the universal language of music. Last week I attended Advertising Week Europe, music's role in advertising was the key topic, highlighting its relevance to help shapes brand identity and creates lasting emotional connections. Our article on sonic branding is more relevant than ever. In today's dynamic landscape, staying ahead is crucial. Don't let your competitors, who are leveraging the power of music, gain a competitive advantage over you. Check out the full article on Sonic Branding and reach out to discuss how you can enhance your brand with music. DM or email [email protected]. #epidemicsound #musicinbrand #sounddesign #advertising #sonicbranding #article https://lnkd.in/dnbdppq7

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐰𝐞 𝐭𝐨𝐨𝐤 𝐨𝐧 𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐭𝐰𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐧𝐞𝐰 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧. Both of them are artists in the music industry, an industry we know very well. Here’s what we get out of it: - We ask for feedback at every step of the way, ensuring our process is as transparent and collaborative as possible. Our most important objective is to learn and improve our process so we can deliver quality work. - Both of them are aligned with our mission to help creative individuals and brands make a meaningful impact through authentic and compelling branding Here’s what we offer: - Clear deliverables, a cohesive brand concept and a comprehensive concept for brand positioning and imagery. - My understanding of the music industry allows us to tailor branding strategies that stay true to the artists’ unique voices and visions. Why is this important? Our mission at Groove Media is to empower businesses that do good and create beauty. Working with these talented artists is not just a business transaction. It's about bringing their vision to life in the most authentic way possible. What's next? This is just the beginning. We are committed to leveraging our expertise in branding and growth marketing to help our clients stand out. Our approach is from the heart, focusing on building brands that genuinely connect and inspire. If you’re curious about transforming your brand or want insights into our branding process, let’s connect!