Hillary Kaylor 🖊 Director of Copy and AI Content Strategy’s Post

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AI Implementation Strategist | Premium Copywriter | 10x your writing, like magic

When does 1 + 1 = 1/2? In your writing. In fact, the MORE you try to convince your reader, the LESS effective you’ll be. Especially if it’s more of the same. When you edit your writing, look out for: -two similar quotes -two paragraphs that could be combined -two intros (or two conclusions) Two is half as effective. Be ruthless. Choose one!

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