HiFuture Consulting | Thought Leadership & Social Selling Agency’s Post

Dear Sales Leaders, In the dynamic world of sales, embracing social selling remains paramount. As we enter the latter half of 2024, it's crucial to harness the power of platforms like LinkedIn and LinkedIn Sales Navigator to propel your teams to new heights of success. Here's why you should continue to champion this transformative approach: 1️⃣ Expand Your Reach: LinkedIn offers unparalleled access to a vast network of potential clients and partners. By empowering your sales teams to utilize LinkedIn and Sales Navigator, you open doors to endless opportunities for growth and expansion. 2️⃣ Personalization Drives Engagement: 🤝💬 Social selling allows for meaningful, personalized interactions with prospects. By leveraging LinkedIn and Sales Navigator, your teams can foster genuine connections that drive conversions and loyalty. 3️⃣ Stay Ahead in a Competitive Landscape: In the second half of 2024, innovation continues to define success. Embracing social selling positions your organization as a leader in adapting to market shifts and customer expectations. 4️⃣ Data-Driven Decision Making: 📊💪 LinkedIn and Sales Navigator provide powerful analytics tools to measure performance and refine strategies. Empower your leaders to leverage these insights for informed decision-making and sustained success. Grant Your Team Permission to Excel Sales leaders, now is the time to empower your teams to leverage LinkedIn and LinkedIn Sales Navigator fully. By embracing these platforms, you equip your teams with the tools they need to thrive in the evolving sales landscape. #SocialSelling #LinkedIn #SalesEnablement

Do you think the power of sharing your personal journey can align with your prospects ?🤔 Join us as we dive into the impact of our personal stories 🙋♂️🙋♀️ https://buff.ly/4gQVFLf As always, we invite YOU to come up on stage to ask ANY questions and get the help you need for your thought leadership growth. 🙌🏾 ✳️ 🎙️ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧™️ 𝐌𝐚𝐬𝐭𝐞𝐫𝐲 : 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐞𝐫𝐯𝐢𝐧𝐠 & 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 - "𝐓𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 : 𝐡𝐨𝐰 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐜𝐚𝐧 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬"- 𝐅𝐫𝐢𝐝𝐚𝐲 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟏𝟏𝐭𝐡 𝐚𝐭 𝟓𝐩𝐦 𝐄𝐓 𝐅𝐄𝐀𝐓𝐔𝐑𝐄𝐃 𝐄𝐗𝐏𝐄𝐑𝐓𝐒 1️⃣ Leanne Calderwood, CMP ☕: LinkedIn™️ and Personal Branding for Introverts💥Create Impact, Not Noise💥 hashtag#LinkedInLady in the Meetings Industry 💥 Speaker & Trainer around LinkedIn, Personal Branding and ChatGPT 💥 Speaking at hashtag#IMEX24 2️⃣ ILIA FRANCIS : Video Encouragement Officer (VEO) 🎥| Employee Advocacy 🥇| Personal Branding for Executives & CEOs 3️⃣ Lynnaire Johnston: LinkedIn™️ profile writer, strategist & content creator, & trainer 🔷 Link∙Ability members' community – learn how to use the power of LinkedIn™️ to achieve your professional goals. 🌺 Gardening fan 4️⃣ Martin Stark: The Courage Champion🥊 Keynote Speaker 🥊LinkedIn Storyteller 🥊🏳️🌈 5️⃣ Roy Kowarski ( Host ): Branded Promotional Product Strategist. Disruptor. 💥 Bringing in new business & maximizing the impact of brand awareness for businesses through targeted merchandising products & video brochures Hosted by the Thought Leadership Branding Club, LinkedIn™️ Mastery runs on Clubhouse, Twitter Spaces, and LinkedIn™️ Audio providing the best tips, strategies, and tools for how to leverage LinkedIn™️. Join us weekly for this insightful discussion. 🥰👇🏾 𝐁𝐈𝐆 𝐐𝐔𝐄𝐒𝐓𝐈𝐎𝐍: What is your content strategy, where do you post, and how do you monetize it (or don't)❓We'd love to hear your insights and stories. If you have questions for our discussion, share them below. 👇🏾 ❇️ Want MORE HANDS-ON help❓ hashtag#TLBClub is a paid membership community to help you grow your brand/business, alongside other amazing experts and leaders. Our FOUNDING MEMBERS have locked in our special intro price forever and get access to weekly trainings, coaching calls, a library of 150+ masterclasses, and an awesome network of experts. So that's 40+ group coaching calls, 40+ mini-masterclasses in one year for only $250/yr. OR join our next weekly zoom (Every Thur 4pm) for free and meet members and guest experts to try it out. Sign up HERE: https://buff.ly/3UbfCn0 #LinkedinAudioEvent #ContentStrategy #LinkedInStrategy #TLB #ThoughtLeadership

🚀 **Embracing the Era of Social Selling!** 🚀 In today's digital age, the way we connect with our customers has fundamentally changed. Social selling is no longer just a buzzword—it's a powerful strategy that’s transforming how businesses engage with their audience. 🔹 **What is Social Selling?** - It’s about using social media to find and connect with potential customers. - It’s about building relationships and offering value before making a sale. - It’s about becoming a trusted advisor in your industry. 🔹 **Why is Social Selling Important?** - **Builds Trust**: Authentic interactions foster trust and credibility. - **Enhances Reach**: Leverage your network to reach a broader audience. - **Drives Engagement**: Engaging content and conversations lead to meaningful connections. I've seen firsthand how impactful social selling can be. Sharing valuable insights, engaging in conversations, and providing genuine support not only build stronger relationships but also pave the way for successful business outcomes. Let's embrace this shift and harness the power of social selling to connect, engage, and grow. How are you integrating social selling into your strategy? #SocialSelling #DigitalMarketing #CustomerEngagement #SalesStrategy #BusinessGrowth #Networking #TrustBuilding

Here's a helpful ebook for all my GTM leaders interested in social selling 👀 Unlock sales potential with social selling on social media 🌟 Build relationships, offer value, and close deals more naturally. Elevate your sales game today! #SocialSelling #EmployeeAdvocacy

The sign of a mature marketing team: being aligned with your sales team. In many b2b companies, these two functions are completely separate. ❌ They don't talk to each other. ❌ They don't collaborate on content. ❌ They don't share information about their customers. But there's a better way. Someone just needs to lead the charge to build alignment. And I believe that someone is MARKETING. 🌟 Here's how: 𝟭) 𝗗𝗲𝗳𝗶𝗻𝗲 "𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁" This is a word (like "value") that is thrown around and can have many meanings. Don't assume everyone is speaking the same language. ➡ The best place to start: ask your sales team what they think the role of marketing is. Then share your thoughts on what you think the role of sales is. Are you close? 𝟮) 𝗔𝗴𝗿𝗲𝗲 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 If marketing is creating content for one type of buyer, and sales is going after another type of buyer...it's a complete waste of time and money. Yet many companies do just that. ➡ Involve your sales leaders when creating buyer personas. They have daily conversations with customers and can guide your thinking and beliefs. (Not to mention - please get real customer feedback, which is a completely different post!) Then revisit these quarterly to validate your views and understanding. 𝟯) 𝗔𝗹𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀 𝗮𝗻𝗱 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 Sales is measured on short-term objectives. Marketing is typically measured on long-term goals. Sales, revenue, profitability, & lifetime customer value matter way more than just 'leads'. ➡ Create a dashboard that shows how marketing and sales are working together to create opportunities and deals. 𝟰) 𝗜𝗻𝘃𝗼𝗹𝘃𝗲 𝘀𝗮𝗹𝗲𝘀 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 Salespeople are busy, yes. But they like to know what marketing has planned - content, campaigns, events, webinars, partnerships... and even be involved in crafting the details (like tactics, timing and messaging). Why? Because marketing is sending things out to the SAME customers/ prospects that sales is connecting with every day. How embarrassing if customers receive something, then follow-up with a salesperson who has no idea what they're talking about! ➡ Next time you're creating a piece of content or campaign, ask at least one salesperson to weigh in and share their thoughts. 🌟 Bottom line: Building alignment is the sign of a strategic, experienced, and collaborative marketer. **** P.S. The next cohort of Ascend B2B marketing leadership accelerator kicks off in a few weeks. If you're ready to build your strategy skils, check out the details below and see if it's a good fit!

I used to think social selling was a sales initiative. I was wrong. It's a collaboration between marketing and sales/enablement. Here's how I would operationalize social selling if I was back in corporate marketing and supporting social selling: Execution - Curate relevant industry articles for the team to use in their personal posts, DMs, and comments - Explain how to strategically leverage the company messaging and marketing content in their outreach - Provide a recommended plan for weekly LinkedIn activity - Create a repository of templates & resources they can pull from Training - Include Social Media training during the onboarding process, SKOs and regular team communications - Document any critical brand language requirements or style guidelines - Show them how to reshare posts and add their own unique insights; build out a DM cadence they can use with prospects & network Over Communicate - Share a calendar of upcoming Company Page posts and high-level topics planned over the next 30/60/90 days - Create a place for the team to ask questions, get support, and share what’s working/resonating  - Report on successes & wins My number 1 goal would be to make social media as EASY as possible for my sales team. Are you making it simple for your team? #socialselling #b2bsales

Navigating the Digital Landscape: The Power of Social Selling In the digital age, social selling has become an invaluable tool in a sales professional's arsenal... 1. Personal Branding: Establishing a strong personal brand on social platforms sets the stage for effective social selling. 2. Engagement: Regularly engaging with content and contributing valuable insights helps build relationships. 3. Targeted Outreach: Using social media to research and reach out to potential clients in a personalized manner. 4. Measuring Success: Keeping track of interactions and outcomes to refine your social selling strategy. Social selling is a powerful strategy for building relationships and driving sales in the digital age. Through personal branding, engagement, targeted outreach, and success measurement, sales professionals can significantly enhance their sales process.

You keep hearing me talk about social selling. Here’s why I do it—and why you need to be doing it too. 👀 Seven years ago, I started sharing stories—team wins, client successes, insights all on LinkedIn. It felt natural. What I didn’t realize? Those posts were driving business deals, turning connections into clients. ✔️ Here’s what’s shifted: Strategic posting isn’t just content; it’s a business strategy. Face-to-camera videos, authentic storytelling, and avoiding links 🔗 in your post copy —this approach keeps you top-of-mind. And it’s backed by data 📈 : 61% of C-suite leaders say thought leadership directly influences their choice to work with a company. (Thank you, LinkedIn & Edelman!) What I’ve learned: ✔️Consistent, strategic posting builds real, lasting connections. ✔️Social selling is more than likes and views. It’s about positioning yourself as the go-to choice when your audience is ready to act. ✔️ Make your clients the hero—it strengthens relationships and expands deals. Retention and expansion are the keys to recurring, scalable revenue. 👀 Ready to turn social selling into a lead-generating machine for Advertising or B2B Sales? Check out my BOSS series for insights from top execs, or reach out to learn how my executive advisory can help you transform content and connections into closed deals. Plus, you’ll gain access to me Ali Levitan ⭐️ and my extensive BOSS Executive C-Suite network for first sales interactions with qualified buyers. #socialselling #thoughtleadership #boss #linkedincreator #contentmatketing #executivenetwork #opentowork #businessdevelopment #growthtips 📍 this is a snapshot from my recent interview on Kim Rittberg 🚀 Exit Interview Podcast 🎙️ where we talked all things social selling and how it drives real business.

Social Selling isn't a new discipline. LinkedIn has dominated the topic since 2012, yet few companies have deployed successful programs that generate meaningful revenue. Unfortunately, the gulf between consistently positive data that demonstrates the power of a strong social selling program and the execution of one has barely narrowed over the past decade. ⭐ That changes on July 3 in London ⭐ In this masterclass, I'm going to be tapping my experience launching LinkedIn's own social selling business and the Sales Navigator platform to provide marketing professionals with a clear framework to partner cross-functionally to deploy, execute, and maintain an effective program. The results? Digitally empowered employees who provide better buyer experiences that foster customer loyalty, increased customer lifetime value and drive long-term growth. We'll share how specific companies have been able to generate hundreds of millions of dollars of incremental pipeline in just 12 weeks. You will learn: 💢 How to get all employees on brand and on message on LinkedIn to present a consistent and cohesive brand image to potential buyers. 💢 How to help employees understand their roles in the revenue engine and inspire them to proactively post on LinkedIn to educate, influence, and attract buyers. 💢 How technology, content, and employee mindset play an equal role in effective program execution. 💢 How to think about internal relationship capital and how it negates the need for outdated and ineffective outreach techniques. And... so... much... more. See you there? #numentum #b2bmarketing #socialselling

One interesting concept in sales that you might not know about is "social selling." This approach leverages social media platforms to connect with prospects, build relationships, and ultimately drive sales. Here are some key aspects of social selling: 1. Building Relationships: Social selling focuses on nurturing relationships rather than pushing for immediate sales. By engaging with potential customers through comments, likes, and shares, sales professionals can create a rapport that encourages trust and loyalty. 2. Content Sharing: Sharing valuable content, such as articles, videos, or infographics, positions you as an expert in your field. This not only helps in attracting potential customers but also keeps your audience engaged. 3. Targeted Outreach: Social media allows for targeted outreach. You can identify and connect with your ideal customers based on their interests, job roles, and online behavior, making your sales efforts more efficient. 4. Listening and Learning: Social media platforms provide insights into customer preferences and pain points. By monitoring conversations and feedback, you can tailor your approach to better meet your audience's needs. 5. Utilizing Social Proof: Testimonials, reviews, and user-generated content can act as powerful social proof. Sharing these on social media can enhance your credibility and encourage others to make a purchase. Incorporating social selling into your sales strategy can enhance your ability to connect with potential customers and increase your chances of closing deals. #Sales #SocialSelling #linkdelin #careertips