HiFuture Consulting | Thought Leadership & Social Selling Agency’s Post

How to NOT be relevant on your approach to social selling on LinkedIn: 1. Make a list of all leads that could buy from you; 2. Write various messages on the same topic with an incredibly salesy pitch; 3. Make this content as lengthy as at least 3 paragraphs, including several links and videos and all material you can get your hands on; 4. Use an automation so you don't need to worry about following up EVER;  5. Keep that cadence ongoing, just adding more and more content non-stop, one day your lead is going to answer! 6. Just sit and wait for the magic to happen; What is wrong with this approach: 1. No personalization: — If you make a list of all your possible clients your pitch is not specific enough, and will not touch deep on your lead's pain point right now which will not inspire action by the lead; 2. Inappropriate content format for the channel: — Content people may be a little too obsessed with messaging (I know because I am one) and it's really not what matters most, but where and how you say it. LinkedIn chat is not your leads' e-mail inbox, your message needs to be a chat's length, not a marketing e-mail length. 3. The showcasing is killing conversations: — When you start sequencing your approach by sending lengthy marketing campaigns as DMs on LinkedIn, you're ending the conversation by entering promotion-mode. Also, LinkedIn strongly advises against those actions and may punish you for that. You also lose valuable insights to your most valuable accounts and leads, which is hurtfully worse. 4. Rely all of your responsibility on tools — When you automate approaches, firstly LinkedIn may punish your account, secondly you lose the opportunity to start a genuine conversation and get real insights to your target accounts. 5. Treating leads as part of a mass communication strategy — There's nothing more discouraging to respond to a DM than figuring out it's been tailored for a massive amount of people. Avoid treating your leads this poorly. 6. Assuming you can automate all work — Like traditional sales, and most things in life, if you don't put intent to your activities, you will definitely lose it. Don't rely exclusively on tools to do your work for you, use it to optimize work, not as a “final destination” of your efforts. #socialselling #sales #salestips

Your social selling index can inform your outreach strategy. Here's how you should be using it: First off, what is a social selling index? In short, it's LinkedIn's way of measuring the strength of your LinkedIn profile, network, outreach, and engagement with your community. In each category, you are graded and given an overall score from 1-100. The index also provides you with a few important comparisons: - The average SSI of LinkedIn users in your industry - The average SSI of your network Use your score to see what areas need improvement. For example, when looking at our team members SSI, one area everyone needed to improve in was 'engage with insights.' This refers to leaving valuable comments and posts on LinkedIn -- something many people overlook. If you want to learn more about SSI and how to leverage it for better LinkedIn results, check out our latest blog: https://lnkd.in/e2CbS66r #socialselling #salesoutreach

LinkedIn Social Selling—what’s it all about? 👀 In short: it’s the process of leveraging your LinkedIn presence to build real, human connections and driving sustainable growth for your business. Instead of cold messaging people to sell your goods or services, LinkedIn Social Selling allows you to build more authentic relationships by sharing helpful content, engaging with others' posts, and showing your expertise in the industry. It's about being social and helpful, not pushy, to boost your sales and business connections. 📌 Anyway, you can read all about it on our blog: https://lnkd.in/ehEfjy2J #LinkedInSocialSelling #SalesNavigator #GrowthMarketing

Morning from Stolen+Co! I have been reading this awesome blog from Hubspot that was released a few days ago discussing LinkedIn’s Social Selling Index, and how you can monitor your performance. Your rating effectively calculates your ability to build high-quality relationships, establish your professional brand, and engage with prospects...sadly LinkedIn does not recognise regular "fist bumps" in this rating, gutted!😉 In #sales, it's essential to have a voice on Linkedin and a strong personal brand, to attract and engage your ideal target audience. All too often a personal brand gets blurred with corporate messaging, and when it's imperative to stand out from the crowd, this blog is really useful. Let me know what you think 🤔 https://lnkd.in/gfme9suR... #socialselling #insightselling #Linkedin #research #sales #realtionshipbuilding #uniquesellingpoints

Unlock the potential of social selling! 🔑 📱 Learn how to leverage social listening tools, engage with prospective clients, and nurture leads through social media platforms. Our latest blog provides insights and techniques to help you succeed in the digital sales landscape: https://lnkd.in/g8DGWBnq #SocialSelling #LeadGeneration #DigitalSales

Sales experts can use social networking to engage and establish connections with potential leads by employing a technique called social selling. Check out this HubSpot blog that outlines the top social selling blunders to steer clear of, helping you enhance your profile's effectiveness: https://bit.ly/4bi9AGK #UncleJakeMedia #hubspotblog #marketing

Here’s a B2B LinkedIn strategy that doesn't work for growing your leads and revenue: 🔹 Posting only on your corporate handle. Important, but ony the tip of the iceberg. 🔹 'We' content. We do this, that, and the other thing. "We are so excited to announce" content is the worst. Social selling strategy that DOES work: 🔹 Getting your sales and account teams to write and post on their own handles, engage, and develop a DM strategy. Personal handles get 500x the reach of corporate ones. 🔹 "I" and / or "you" content. I see/feel/think xx, or you need/want/care about xx. Yeah, the above takes more time and the agreement of your employees to participate. But if you're putting tons of time in posting on your corporate account and not seeing the numbers go up and to the right, then you are not thinking about LinkedIn and social selling as an ecosystem with many related parts. I do social selling strategy for LSPs - DM me if you want to see results from your efforts on social.

So you have not heard of this? Yes, you..... You probably didn't know what social selling is all about. Come along..... Social selling is a powerful tool to connect with potential customers and build relationships that drive sales. Here are some tips to get you started: Build your online presence: ·        Optimize your profiles: Make sure your social media profiles are professional and up-to-date. Include a clear headshot, a compelling bio that highlights your expertise, and links to your website or relevant content. Become a thought leader: ·        Share valuable content: Consistently share industry insights, articles, success stories, and other content that educates and informs your target audience. This establishes you as a credible resource. ·        Engage in conversations: Participate in relevant online communities and discussions. Respond to comments and questions thoughtfully, and offer your expertise where applicable. Connect with prospects: ·        Identify your ideal customer: Understand who you're trying to reach and where they spend their time online. Target your social media efforts accordingly. ·        Use social listening tools: Many platforms allow you to monitor conversations and hashtags related to your industry. This helps you identify potential customers who might be interested in what you offer. Nurture relationships: ·        Be helpful and informative: Focus on providing value to your network, rather than just pushing for sales. ·        Respond promptly to messages: Show your prospects that you care about their questions and concerns. ·        Track your results: Monitor your social selling efforts to see what's working and what's not. This will help you refine your approach over time. #digitalmarketing#sales#contentcreation#copywriting#socialselling  

💡 Looking to enhance your #SalesStrategy? We think HubSpot does a great job of breaking down #SocialSelling and how you can engage prospects using social media. https://lnkd.in/gVvgguk Interested in trying social selling for yourself? #HubSpotInsights

Social selling has become an essential component of modern sales and marketing strategies. Helping businesses target their audience in a more personalised and engaging way. It's one of main reasons I joined Oktopost🐙 as we enable companies maximise revenue influenced by Social channels and LinkedIn is the 👑 with 80% of B2B leads coming through the platform. Below are some tips to help use LinkedIn to optimise your social selling strategy. #SocialSelling #EmployeeAdvocacy