Manish Kumar’s Post

As we gear up for the festive season, the forecasted 40% increase in online sales, as highlighted by the GoKwik report, underscores the tremendous growth potential within the Indian D2C ecosystem. With a strong economy, the rising disposable income of Gen Z, and the increasing popularity of eCommerce brands, now is the time for businesses to double down on their e-commerce strategies. For D2C brands, this period presents a golden opportunity to capture market share, build customer loyalty, and scale operations. By leveraging platforms like Shopify and focusing on customer experience, personalization, and seamless fulfillment, brands can maximize their success during this critical sales window. As someone deeply involved in helping eCommerce and D2C brands thrive, I’m excited to see how this dynamic market continues to evolve. Let's ensure you are ready to seize the moment! https://lnkd.in/gQjS3Gcd #D2C #Ecommerce #FestiveSeason #Shopify #CustomerExperience #IndianEconomy #DigitalGrowth

39% of Canadian 🍁 online shoppers have shopped at Temu in the past year. Here’s How Canadian Small Businesses are Defeating Temu & Similar Marketplaces: https://lnkd.in/gG9NQN3W #CanadianBusiness #RetailCanada #OnlineShopping #BigBoxStores

The e-commerce landscape has transformed the way we shop, offering unparalleled convenience and competitive pricing. Flipkart’s annual Big Billion Days sale has become one of India’s most anticipated shopping events, often breaking records and making headlines. However, with all the excitement comes skepticism. Critics argue that the sale is an “organized loot” or even a scam, while proponents hail it as an opportunity for deep discounts. What’s the real deal behind this mega-event?  The key drivers for this event are: Massive Discounts: Discounts range from 10% to as high as 80%, depending on the product category. Bank Partnerships: Collaborations with major banks offer additional cashbacks or no-cost EMI options. Limited-Time Offers: Flash deals and hourly discounts create a sense of urgency, pushing customers to act quickly. Exclusive Launches: Some brands exclusively launch new products during the sale, increasing footfall. To label Big Billion Days as a scam might be an oversimplification. Flipkart is a legitimate platform, and many consumers genuinely benefit from the sale. However, it’s essential to approach such mega-sales with caution. Here are some tips to navigate these sales effectively: Compare Prices Before the Sale: Use price comparison tools to track prices before the event. This helps ensure that you're getting a real discount. Be Wary of Flash Sales: Products with very short window offers often sell out quickly, so set reminders if you're eyeing something specific. Always read reviews and be aware of the seller's reputation. Check Return and Refund Policies: Always ensure the product you're buying comes with a favorable return and refund policy in case of any quality or authenticity issues. Read the Fine Print: Cashback offers, EMI deals, and bank discounts often come with terms and conditions that might limit the actual benefit. While it may seem like organized chaos, Flipkart’s Big Billion Days is not a scam in the traditional sense. It’s a high-stakes marketing event where both customers and businesses stand to gain — if they play their cards right. Some of the dissatisfaction arises from the sheer scale of the event, logistical hurdles, and inflated expectations. For savvy shoppers who do their research and act quickly, the sale can indeed offer value. But for those who get swept up in the marketing frenzy without due diligence, it might feel like they’ve been shortchanged. In conclusion, whether you see Big Billion Days as a blessing or a burden depends on how well-prepared you are. Approach it with a mix of skepticism and strategy, and you may walk away with a deal you can truly celebrate.

Jo dikhta hai vo apna perspective hai jo dikhta hai vo apna perspective hai 🤔 My colleague Sagar Nair bhai recently ordered multiple things from Flipkart's Big Billion Days sale, like shoes, bags (for his girlfriend), a mobile phone and more. Mene ek Cetaphil face wash Blinkit bhi karva liya 😂 like "Itna Kharch ho hi gya hai malik to mera ye chhota sa order kar dijiye" 😅 Itna Kharch Karne ke baad.... we sat down for a 4 o'clock tea break ( Hamko Chai Pasand hai 😅 ) and started gossiping - 'usne bahut kharcha karva diya, gf nahi honi chaiye!' As we sipped our tea, Sagarbhai shared some interesting observations on Indian shoppers.....(Thoda samj nahi aya to mene sidha puchh liya ) I asked him, 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐟𝐚𝐜𝐞 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚? 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐟𝐚𝐜𝐞 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚? He suggested an updated video that answered my questions. https://lnkd.in/dRiCd-Zq One line hit me hard as a marketer 𝐈𝐧 𝐈𝐧𝐝𝐢𝐚, 𝐛𝐫𝐚𝐧𝐝𝐬 𝐜𝐚𝐧 𝐞𝐚𝐬𝐢𝐥𝐲 𝐬𝐜𝐚𝐥𝐞 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧'𝐭 𝐞𝐚𝐬𝐢𝐥𝐲 𝐬𝐞𝐥𝐥. The video shared some mind-blowing stats (Agar marketing line me ho to ek bar video dekho varna ye padh lo) 1. Only 16% of households are joint families. 2. Despite reports of a booming ecommerce sector, only 6% of retail sales come from ecommerce. 3. Mobile phones account for a significant portion of Flipkart's sales, highlighting India's mobile-dominated ecommerce landscape. 4. Apple's revenue growth in India has seen a remarkable increase over the last decade, indicating rising demand for premium products. 5. India's mobile-centric economy is reflected in the fact that 75% of online transactions occur on mobile devices. 6. The Indian ecommerce market is projected to reach $200 billion by 2026, growing at a CAGR of 30%. 7. Tier 2 and 3 cities account for 50% of ecommerce sales, showcasing the potential for growth beyond metros. 8. Social media influences 70% of purchasing decisions in India, emphasizing the importance of social commerce. These stats and more were discussed in the video, citing recent reports from reputable sources As marketers, we can't afford to miss these insights! Would love to hear your thoughts. #marketing #growthmarketer #marketudate #breakdown

Less than two years after its US debut, Chinese e-commerce upstart Temu is attracting more repeat shoppers than eBay Inc., an e-commerce pioneer that has been around for almost three decades. An April survey of 1,000 consumers found that 34 percent of respondents buy something from Temu at least once a month, edging out eBay’s 29 percent. Amazon remains the stand-out leader, with more than three of four respondents saying they shop there at least once a month, according to London-based online marketing firm Omnisend, which conducted the survey. A post-pandemic surge in prices ushered in some major shifts in consumer behaviour, making it a good time to take the pulse. As recently as 2022, more than half of US shopping journeys began on online marketplaces such as Amazon, according to an annual survey by EMARKETER. Last year, only 40 percent of shopping trips started there. Almost 30 percent of shoppers began their shopping on search engines like Google’s, up from 25 percent in the previous year. In a statement, a Temu spokesperson said: “We’re encouraged that Temu’s direct-from-factory model is trusted by US consumers for affordable products” and added that the company performs spot checks and other measures to address quality issues. An Amazon spokesperson said the company continually innovates “to offer the best selection, value, and convenience, with low prices and fantastic deals, fast delivery and a range of compelling Prime member benefits,” adding that for seven consecutive years Amazon offered “the lowest prices among all major US retailers,” according to an independent study. #temu #ebay #onlineshopping #fashion #tech https://lnkd.in/gQdh2C2t

Record-Breaking Festive Sales: Indian E-commerce Soars to $6.5 Billion! What a phenomenal festive season it has been for the Indian e-commerce scene! Online marketplaces shattered records, raking in an astonishing **$6.5 billion** in just **one week**. That’s a remarkable **26% increase** from last year, showcasing a surge in consumer confidence and the ever-growing presence of e-commerce platforms. Key Highlights: High Demand Across Categories: From the latest mobile phones to slick electronics and essential home goods, these categories dominated sales, capturing **three-fourths** of the total revenue. Eye-catching offers and the ease of shopping online motivated consumers to click “buy.” The rise in Average Selling Price (ASP): Shoppers are now gravitating towards premium products, often taking advantage of EMI payment options. This indicates a desire for quality over quantity—it's all about investing in the best! Geographical Spread: Surprisingly, nearly **45%** of shoppers hailed from tier-IV towns and smaller cities, proving that e-commerce is resonating far beyond urban hotspots. This expansion into rural markets signifies a changing landscape that’s packed with potential. Major Players: Leading the charge, Walmart-owned Flipkart and Amazon Pay India made headlines with their flagship events, #BigBillionDays and #GreatIndianFestival respectively. Meanwhile, Meesho celebrated a **40% year-over-year increase** in orders, thanks to strong demand from tier-II cities. Logistics and Delivery: Fast and efficient deliveries became the name of the game. Companies ramped up their same-day and next-day delivery options, ensuring customers received their goodies without delay. Timely deliveries lead to delighted shoppers—a win for all! Industry Insights: Supply Chain Challenges: While many brands enjoyed high demand, some faced supply chain hurdles, highlighting the importance of robust management during peak seasons. Future Projections: The first week alone accounted for about **55%** of the expected total e-commerce sales this festive season, with projections soaring to **$12 billion**! What an exciting start! Net Net: This festive season has been a golden opportunity for the e-commerce industry, showcasing significant growth in sales and customer engagement. The rise in ASP and the expansion into smaller towns illustrate a maturing market that’s keenly attuned to diverse consumer needs. #Ecommerce #FestiveSales #RetailGrowth #ConsumerTrends #DigitalIndia #OnlineShopping #MarketInsights #BusinessGrowth

Another amazing #BFCM for Shopify merchants around the globe. Some stats 👇 . My fav: 16,500+ entrepreneurs made their first sale on Shopify during BFCM. https://lnkd.in/gkYQBQCq 📈 $11.5 billion in global sales from merchants, an 24% increase in sales from 2023 🎉 76+ million consumers worldwide bought from Shopify-powered brands 1️⃣ 16,500+ entrepreneurs made their first sale on Shopify 💰 More than 67,000 merchants had their highest-selling day ever on Shopify 🛍️ Hottest product categories: Clothing Tops, Cosmetics, Fitness & Nutrition, Pants, Activewear 🛒 Average cart price: $108.56 ($109.70 on a constant currency basis) 🌎 Top selling countries: US, UK, Australia, Canada, Germany 🏙️ Top selling cities: Los Angeles, New York, London, San Francisco, Miami 🕜 Peak sales per minute: 12:01 PM EST on Black Friday 🚚 Cross-border orders represented 16% of all global orders 💳 58% year-over-year increase in sales made via Shop Pay 📦 91M+ packages globally were tracked on the Shop App

“China's largest e-commerce company Alibaba Group (9988.HK) said it recorded "robust growth" in sales and a "record number" of shoppers over this year's Singles' Day sales period, a weeks-long event that ended at midnight on Monday.” “The firm did not release total sales revenue for the period but said 45 brands - including Apple (AAPL.O), Haier (600690.SS), Midea (000333.SZ), and Xiaomi (1810.HK) - each surpassed 1 billion yuan ($138.62 million) in gross merchandising value (GMV), a commonly used measurement for online sales.” “JD.com (9618.HK), China's second biggest e-commerce company, did not disclose information about sales but reported a more than 20% year-over-year increase in shoppers over the event.” “Data provider Syntun estimated that sales across major e-commerce platforms rose 26.6% to 1.44 trillion yuan over the Singles Day event, which was 10 days longer than last year's.” “Originally a 24-hour online shopping event held on Nov. 11 each year in China, the Singles' Day festival - a nod to the digits in the date - has expanded into weeks of promotions across the country's major e-commerce platforms and in brick-and-mortar stores. This year's festival, which kicked off on Oct. 14, is the longest edition yet.” “Expectations for sales growth for the festival, which is viewed as a gauge of consumer confidence, were subdued this year as confidence in the world's second-largest economy remains low in the wake of a prolonged property crunch and macroeconomic slowdown.” “Deep discounts have become a regular feature of online shopping in China since the COVID-19 pandemic as rising discount-focused platforms such as PDD Holdings' (PDD.O) Pinduoduo and ByteDance's Douyin - the Chinese version of TikTok - grab market share.” “Platforms such as Alibaba and JD.com subsidise additional discount coupons over Singles Day - for example, 50 yuan back for purchases of 300 yuan - which some analysts said contributed to higher rates of returns with consumers buying more to unlock additional discounts, only to immediately cancel parts of the order after purchase.” "”We are at the peak of a consumption downgrade. People are so deep in a discount mindset and they feel the need to save every yuan they can," said Yaling Jiang, founder of research and strategy consultancy ApertureChina.” “Major stimulus announcements from China's central government which boosted Chinese stock markets in the lead up to Singles Day were not a major factor in consumer spending for the period, according to Jacob Cooke, CEO of e-commerce consultancy WPIC Marketing + Technologies.” - Casey Hall

#ecommerce Shopify earnings call was interesting. It is hard to not be impressed with all of their growth metrics. In a stagnant market they are impressive, in any market, they are impressive. GPV growth 60% Merchant solutions now contributing $1.4B (20% up) MRR at $151M is the one to watch. Breaking out plus of $48m will be a key indicator of success in the enterprise category in the year ahead. That's where risk is. From what I am told, they are winning the seat at the table for most enterprise deals now but not converting many. You do not get to bite the cherry too many times before you are asked to walk back from the table. B2B and international were highlighting as key growth areas too. Low base so the numbers are not yet worth talking about, but it is a good signal (like POS last year) of where their heads are being turned to now. Cross border trade increased 1% on overall take to 14% of GMV but up 15% on the quarter. A proper cross border strategy for merchants is not yet clear so betting too heavily here has its risk. We tend to think of CBT as crossing the Atlantic but there is that land mass here over the pond that is as interesting as it is challenging. The EU. 3 consecutive quarters of GMV growth above 35%. In the detail was that this is revenue from an existing base, not a growing one, yet. CBT is critical to EU success. To do this, the ecosystem needs to feel the same as its North American cousin and there are small family rifts appearing. Many agencies are adopting a second platform to have in their back pocket. Brands here are questioning price increases (which are modest) but looking to alternatives where the commercial footing is different. As small as this may seem, this is the BigCommerce (and others) opportunity. The UK is slowing and that headwind is continued to maintain. And back in North America the uptake of new merchants needs to be stronger. This will win/lose the year in the eyes of analysts. Afterall, they are the best unified solution out there. It will have hurt that the Forrester Wave report didn't have them as a leader in B2C commerce, unlike IDC or Gartner. But then Forrester had no one. Who is talking to the merchants in this conversation. It is hard to look past Shopify right now, and for good reason. Final few points, POS in offline is growing and outpacing online. It is giving them a geographical footprint that is expanding quickly and we heard the message land and expand at least 3 times (my words, not Harleys) but this is classic sales strategy. Shopcash and Audiences are 2 areas to watch. Shopcash is an internal tool presented as a positive but being used to offset margin erosion within the SMB market. Audiences and their experiments are going to provide more ways to spend your marketing $. More efficiuently too. Geographic fotprint increase + hardware + platform + customer insights + network effect = retail media network New Revenue possibility. Hat Tip Shopify #strategy #shopify

WHY E-COMMERCE??? E-commerce markets are growing at a noticeable rate. In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars. E-commerce sales worldwide are expected to grow by 50% reaching 7.4trillion dollars by 2025. Selling online is a different ball game compare to selling offline. In as much as the end goal can be the same, the process is approached differently. If you are looking for ways to sell online, I've highlighted some and I hope they will be insightful and give you the boost you need. 1). CHOOSE A PRODUCT: When choosing a product bear in mind that you are providing solutions to existing problems. From wholesale, drop shipped, and DIY products. Also, be ready to put the right offer(what you sell) in the face of the right audience. 2). IDENTIFY YOUR NICHE: The online market is very competitive. It is very important to pick a niche and be able to tailor your products to a particular industry. For instance, the food industry is broad, you should be able to know if you are going for perishable goods or non-perishable goods. This will aid in marketing your goods online. 3). CONDUCT MARKET RESEARCH: When conducting market research, you must be willing to know the value your goods are bringing to the audience, how well your goods can survive and how is the demand chain for the goods. 4). BRAND YOUR PRODUCTS: A Gucci or a Louis Vuitton worker will recognize their products from afar. When you brand your products, it will tell your targeted audience what you do before you get to introduce your products. This makes your products stand out and distinguish them from existing businesses or competitors. 5). MARKET YOUR PRODUCTS: If you are selling online, you must implement ways you want to use to market your products. For instance, social media, social media has aided in selling online. Blogging, SEO, sponsored ads, etc can also be used to market your goods and services. 6). SET UP PAYMENT AND SHIPPING PROCESSES: As an online seller, you will need to have a means of payment for all your payments. You can set up different payment options e.g. bank transfer, PayPal, mobile money, etc so it will be easier to conduct seamless transactions. The online space has provided different means by which you can sell, you just have to be diligent and consistent. Love Always, The Global Woman #digitalmarketing #marketing #ecommerce