Heptarc Digital Marketing’s Post

Is Your New SaaS Business Advertising Falling Flat? These 3 Tips Could Help. Nail Your Targeting: 🎯 Understanding your audience is key. Dive deep into who they are, what keeps them up at night, and where they are online. Consider their demographic, interests and behaviour. Armed with this knowledge, craft laser-focused ad campaigns that speak directly to their needs. Precision targeting not only saves you money but also boosts your ROI. Test, Iterate, Repeat: 🔄 Embrace experimentation. Try out different ad creatives, messaging and targeting options. Use A/B testing to uncover what resonates best with your audience. Continuously analyse your results and refine your approach based on what's working. Remember, success in advertising often hinges on persistent optimisation. Value First, Promotion Second: 💡 Prioritise delivering value to your audience. Share helpful content, offer free trials or demos and engage with your audience authentically. Building trust and positioning your brand as an authority in your niche lays the foundation for long-term success. #advertising #SAAS #Testing Don't miss a post. Click the 🔔 icon above.

Here are 5 best practices for Google Performance Max campaigns: Utilize a Variety of Assets: Performance Max thrives on machine learning to find the right audience for your ads across various channels. Give the algorithm more options to work with by including a diverse range of assets in your campaign. This includes using at least 15 headlines, 5 descriptions for text, at least 7 images (varying between landscape, square, and portrait), and ideally a video asset. Leverage Audience Signals: While Performance Max automates targeting, you can provide it with helpful clues to accelerate its learning process. Incorporate audience lists like remarketing lists, custom intent audiences, and similar segments to better target who sees your ads. Clear Campaign Goals: Right from the start, establish specific goals for your Performance Max campaign. Do you want to drive more sales, generate leads, or increase brand awareness? Defining your goals upfront allows Google to optimize the campaign towards those objectives. Conversion Tracking: Just like with other ad formats, conversion tracking is crucial for measuring the success of your Performance Max campaigns. Set up conversion tracking to monitor valuable actions taken by users who see your ads, such as online purchases or signups. Embrace Smart Bidding: Smart Bidding is an automated bidding strategy offered by Google Ads that uses machine learning to optimize your bids for each auction. This can be particularly useful with Performance Max campaigns, allowing the algorithm to find the ideal bid for reaching your target audience and achieving your goals. #linkedingrowth #digitalamarketing #digitalagency #digitaladvertising #digitalamarketingexpart #socialemediamarketing #socialads #socialadvertising #facebookads #facebookmarketing #facebookpage #facebookadsexpert #snapchat #contentmarketing #contentcreation #contentcreators #emailmarketing #emailmarketingtips #foryou #foryoupage

𝐀𝐫𝐞 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐒𝐭𝐚𝐥𝐥𝐢𝐧𝐠? 𝐀𝐯𝐨𝐢𝐝 𝐓𝐡𝐞𝐬𝐞 𝟑 𝐂𝐨𝐬𝐭𝐥𝐲 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬! Throwing money at ads doesn't guarantee success. Often, the biggest hurdle in performance marketing is targeting the wrong audience or neglecting key data points. This infographic breaks down 3 common mistakes that could be sabotaging your campaigns: 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐖𝐫𝐨𝐧𝐠 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: You wouldn't cast a net for butterflies, right? The same goes for marketing. Ensure your campaigns reach the users most likely to convert. Thorough audience research and utilizing targeting tools are crucial. 𝐍𝐞𝐠𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Are you optimizing campaigns based on assumptions or hard data? Setting up conversion tracking unlocks valuable insights on what drives conversions, allowing you to refine your approach for maximum impact. 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Don't let your creativity stagnate! A/B testing different ad variations, landing pages, and offers helps identify what resonates best with your audience, leading to higher click-through rates and conversions. Ready to ditch these mistakes and boost your ROI? I offer free consultation to analyze your current campaigns and develop a customized performance marketing strategy tailored for success. Let's chat! Follow Soumita Kotal for more content like this. #soumitakotal #performancemarketing #performancemarketingmistakes #freeconsultation

Imagine you're trying to reach your audience, and you're using the same message for every ad. That's a common approach, right? Many believe that a broad net will catch more fish. But the reality? You might end up wasting your time and resources. Generic messages just don't cut it anymore. Instead, try to think closely about who your audience is. When you tailor your message to specific groups, you’re not just increasing the odds of conversion, you’re inviting engagement and connection. Of course, relying too heavily on narrow targeting can limit your reach, causing you to miss out on potential customers. So, what’s the balance? Consider creating engaging stories that follow a theme across your ads. This keeps your audience interested and wanting more. Yet, bombarding them with too many ads can lead to fatigue. It’s crucial to strike that perfect chord! To find your sweet spot, combine both strategies. Segment your audience based on their behavior and create personalized messages that resonate. 📝 Here’s how: 1. Use tools like Google Analytics to identify user behavior on your site. 2. Segment your users into specific groups depending on their interactions. 3. Develop a themed series of ads that build on each other to maintain interest. 4. Keep it fresh! Rotate your ads to avoid redundancy and keep your audience engaged. 5. Monitor performance and adjust your strategies based on what’s working. Are you ready to transform your retargeting strategy? 🚀 Let's make your marketing efforts shine and watch those conversions soar! 🌟 #Retargeting #MarketingStrategy #AudienceEngagement #DigitalMarketing #GrowthMindset

Here are 5 best practices for Google Performance Max campaigns: Utilize a Variety of Assets: Performance Max thrives on machine learning to find the right audience for your ads across various channels. Give the algorithm more options to work with by including a diverse range of assets in your campaign. This includes using at least 15 headlines, 5 descriptions for text, at least 7 images (varying between landscape, square, and portrait), and ideally a video asset. Leverage Audience Signals: While Performance Max automates targeting, you can provide it with helpful clues to accelerate its learning process. Incorporate audience lists like remarketing lists, custom intent audiences, and similar segments to better target who sees your ads. Clear Campaign Goals: Right from the start, establish specific goals for your Performance Max campaign. Do you want to drive more sales, generate leads, or increase brand awareness? Defining your goals upfront allows Google to optimize the campaign towards those objectives. Conversion Tracking: Just like with other ad formats, conversion tracking is crucial for measuring the success of your Performance Max campaigns. Set up conversion tracking to monitor valuable actions taken by users who see your ads, such as online purchases or signups. Embrace Smart Bidding: Smart Bidding is an automated bidding strategy offered by Google Ads that uses machine learning to optimize your bids for each auction. This can be particularly useful with Performance Max campaigns, allowing the algorithm to find the ideal bid for reaching your target audience and achieving your goals. #linkedingrowth #digitalamarketing #digitalagency #digitaladvertising #digitalamarketingexpart #socialemediamarketing #socialads #socialadvertising #facebookads #facebookmarketing #facebookpage #facebookadsexpert #snapchat #contentmarketing #contentcreation #contentcreators #emailmarketing #emailmarketingtips #foryou #foryoupage

💰 Unlock the Secret to More Sales and Leads with FB Ads 💰 If you're serious about boosting sales and leads through Facebook ads, there's one crucial element you can't afford to overlook. Today, I'll share a game-changing strategy that will make every penny count and skyrocket your profits. Having tried countless strategies and ad formats from renowned gurus and expensive courses, I can tell you this: there's no one-size-fits-all solution or magic ad format. Instead, it's all about using strategy blueprints tailored to your business. Here's the exact blueprint that has consistently delivered an average ROAS of 8x for me and my clients: Step 1: Audience Targeting Mastery - Launch an ABO campaign targeting three audience types across three ad sets: 1. Open-targeting 2. Interest-based targeting 3. Lookalike audience - Include 3-4 ads in each ad set, utilizing various formats like video, image, carousel, or slideshow ads. - Keep the campaign unchanged for at least a week. Step 2: Optimization and Scaling - After a week, pause underperforming ad sets and duplicate successful ones into a CBO campaign with increased budgets. - Continue running the original campaign until it becomes profitable. Step 3: Iterative Improvement - Introduce new ads into well-performing ad sets based on the data gathered. - Identify winning ad types and replicate the format for new creations. Step 4: Data-Driven Refinement - Track and analyze all data to optimize cost per result. - Constantly test new elements and audience segments to improve results and reduce costs. Following this strategic approach will work wonders in maximizing your ROI and driving down costs per result. Don't let your ad dollars go to waste—implement this blueprint and watch your profits soar! #FacebookAds #DigitalMarketing #SocialMediaAdvertising #OnlineAdvertising #MarketingTips #BusinessGrowth #MarketingStrategy #CustomerTargeting #ROI #SocialMediaMarketing #AdCampaigns #ConversionOptimization #MarketResearch

Ideal Customer Profile (ICP) for Performance Marketing!!!! In performance marketing, delivering the right message to the right people at the right time is everything. This is where the Ideal Customer Profile (ICP) becomes crucial. Your ICP isn’t just a marketing term—it’s a blueprint for targeting your highest-value customers. Why is an ICP important in performance marketing? Efficient Targeting: An ICP helps you focus on prospects most likely to convert, reducing ad spend. Personalized Campaigns: Tailor your messaging and offers to resonate with your audience's needs and pain points. Higher ROI: By understanding your ideal customer’s behaviors, challenges, and goals, you can create highly effective campaigns that drive results. Start with identifying who is within your Total Addressable Market (TAM). Then, you must narrow your focus by segmenting it into that portion of the market you can actually reach. This segment is called your Serviceable Addressable Market. It then needs to be segmented further into your Serviceable Obtainable Market (SOM).  The SOM is the share or percentage of the market you can realistically capture. Start by building a detailed #ICP and watch your campaigns achieve better engagement and higher conversions. #performancemarketing #audiencetargetting

What happens when you get the right message in front of the right people? Fast, impactful results. Just ran a Meta Ads campaign & here’s what happened in under 24 hours: 🔥 3.61% CTR (Click-Through Rate) 🔥 Leads coming in under 24 hours 🔥 33.60 (PKR) per lead How did we achieve this? By focusing on #DirectResponseMarketing !! Here’s the winning formula: 1️⃣ Know your audience — Targeting was everything. We narrowed down the perfect audience, ensuring every click counted. 2️⃣ Speak their language — The copy and visuals spoke to our audience’s exact pain points, turning casual scrollers into engaged leads. 3️⃣ Strong call-to-action (CTA) — No fancy jargon. Just a simple, actionable CTA that drove users to act immediately. 4️⃣ Adapt & optimize — Success doesn’t just happen. We monitored every detail and adjusted for maximum impact as the campaign progressed. Result? A wave of leads within 24 hours and an "above average" engagement ranking :))) -------------------------------------- 💡 Curious how to get these kinds of results? Let’s connect!! #MetaAds #PerformanceMarketing #LeadGeneration #DigitalMarketing #MarketingResults #ayesharafiq #Corads

Maximize your ROI with every ad spend! Feeling like your ads are just burning cash? Here’s how to flip the script and see real results. 1. Targeting Precision with AI: - Deep dive into your audience specifics. - Utilize AI tools like Google Ads AI to sharpen targeting. 2. Strategic Budget Allocation: - Channel funds to proven high-performing platforms. - Adjust budgets in real-time based on performance metrics. 3. Continuous Creative Testing: - Rotate ads frequently; test images and headlines. - Utilize platforms like AdEspresso for streamlined A/B testing. 4. Optimize Landing Pages: - Ensure your ad promises align with landing page content. - Use tools like Unbounce for rapid page optimization. 5. Smart Retargeting: - Implement pixel-based retargeting for website visitors. - Cap frequency to avoid ad fatigue among your audience. 6. Leveraging Analytics for Smarter Decisions: - Track every action with Google Analytics. - Use data to make informed adjustments quickly. Transform your ad spend from a cost into an investment. Gain measurable profits from your paid campaigns. Want deeper insights into maximizing ad efficiency? Follow Xceed Growth for cutting-edge marketing strategies. Enhance your advertising effectiveness—book a Free Growth Strategy Session today. Visit Xceedgrowth.com Liked these tips? Repost for your network ♻️ and follow for actionable marketing insights! #DigitalMarketing #AdSpendOptimization #MarketingROI

𝗛𝗶𝗴𝗵 𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝗟𝗼𝘄𝗲𝗿 𝗖𝗣𝗔 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗦𝗮𝗰𝗿𝗶𝗳𝗶𝗰𝗶𝗻𝗴 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 Is your cost per acquisition (CPA) climbing higher than you'd like? 🤔📈 It can be a challenge to balance effective marketing while keeping costs manageable. Here are some strategies to help you lower CPA without sacrificing quality leads: 𝟭. 𝗥𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Are you reaching the right audience? Fine-tuning your targeting can help you attract more qualified leads and reduce wasted spend. 𝟮. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀: How often do you refresh your ad creatives? Engaging visuals and compelling copy can significantly improve your ad performance. 𝟯. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Have you implemented retargeting strategies? Bringing back website visitors who didn’t convert can lower your CPA and increase sales. 𝟰. 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Are you testing different versions of your ads? Consistent testing helps identify what resonates with your audience, optimizing your spend. 𝟱. 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀: Which platforms are driving the best results? Focus your budget on the channels that deliver the highest ROI. How do you keep your CPA in check while still attracting quality leads? Share your insights in the comments! #MarketingStrategy #CostPerAcquisition #DigitalMarketing #AdOptimization #BusinessGrowth