Hemnaa Subburaj’s Post

Positioning, at its core, addresses two critical questions: 1. Why purchase at all? This question is central for startups pioneering new categories or solutions. The focus here is on educating the market about the benefits of the product and the problem it solves, which creates the demand. 2. Why choose our product? For startups in competitive markets (aka most startups), differentiation is key. The strategy MUST highlight what sets the product apart from others—whether its unique features, superior user experience, or better integration capabilities. For startups straddling the early stages of market creation and those entering a competitive arena, tackling both positioning questions may be necessary. This often leads to a two-phase sales cycle where the first phase focuses on establishing the need for such a product, and the second phase involves competing against other market players. The challenge is to figure out how streamline this process to ensure that potential users are not only educated about the product but are also quickly convinced of its superiority, ideally consolidating the decision-making process into a single phase.

Product/Market fit is a term that you see and hear a lot in presentations and articles about developing new products and services. I was curious to find out where this term came from, what it really means and how to find out if you've got it or not. #startups #innovation #productmanagement

Your packaging is speaking—but is it saying the right things? In the world of startups, packaging design is your brand's first conversation with customers. From sustainable materials to brand consistency, our checklist covers the essential steps to: ☑ Connect with your audience ☑ Build brand trust ☑ Compete in crowded markets ☑ Make it share-worthy ☑ Reduce costs Understanding these 5 key steps will have you go from launch to LAUNCH! 🚀 #startup #packaging #design

I've seen startups with an A+++ product fail! Why? They didn't "De-Risk" in the first 24 months. What's "De-Risking"? 💡 Investors don't hand the startup team sufficient funds to build the company from zero through to product launch, commercialization and ultimate success. It’s much more common to build the company’s value in step-wise fashion and "De-Risk" the investors. What to avoid & what to do instead: ❌ Funding once is enough - after that: Start selling! ✅ Build steadily... and in steps of funding (~3+ rounds)! ❌ Spend all time to make your product THE BEST! ✅ Create milestones: Tech Dev., IP Securement, 510(k)! ❌ You got it to commercialization. Let's rest! ✅ It's the time where you need even MORE funding! Product launches are EXPENSIVE! Many aren't ready for that cash requirement. But it's painful to see... → Early successes vanishing before launch! ← So,... Don't be that person! 😊 - Have foresight & plan ahead. - Build multiple streams of funding. - Understand your product's production cost. What'd you add? What did I miss? P.S. Below is Bodhi 🐕 + what De-Risking Steps you can take!

🚀 New Blog Alert! 🌟 Discover why creativity and design thinking are crucial for tech startups. Learn how these elements shape brand identity, connect with consumers, and drive market success. Featuring real-world examples like Apple and Airbnb, this post offers actionable steps to integrate innovative thinking into your business. Don't miss out on insights that could transform your startup! Read more here: https://lnkd.in/dz-3HZQM #TechStartups #Creativity #DesignThinking #Innovation #Branding #IlluminaCreative

Your packaging is speaking—but is it saying the right things? In the world of startups, packaging design is your brand's first conversation with customers. From sustainable materials to brand consistency, our checklist covers the essential steps to: ☑ Connect with your audience ☑ Build brand trust ☑ Compete in crowded markets ☑ Make it share-worthy ☑ Reduce costs Understanding these 5 key steps will have you go from launch to LAUNCH! 🚀 #startup #packaging #design

🚀 Turn Your Startup Vision into Reality with MasterSimon Launching a new product is super exciting, but let’s be real—it comes with a bunch of challenges, especially when it comes to nailing manufacturing and keeping costs under control. That’s where we come in. At MasterSimon, we totally get the startup hustle because we’ve been there. We’re here to help you carry the load. From nailing down design validation to locking in sample confirmation, and even getting CMF right in production, our engineering team strikes the perfect balance between design, manufacturing, cost, and quality. We tap into our aerospace-grade manufacturing skills to deliver top-tier production capabilities, usually only seen in the most demanding industries. Having a tough time keeping your production quality high from your first prototype all the way to full-scale production? Stressed about costs spiraling and pushing your retail prices beyond what the market can handle? Don’t sweat it; smoothing out these bumps is our specialty. And let’s talk confidentiality—your product secrets are safe with us. We prioritize protecting your intellectual property as our top job. Manufacturing in Taiwan with MasterSimon means you get the best solutions with ironclad secrecy. At MasterSimon, we’re right there with startups, mixing empathy with expertise to tackle the unique challenges of design and manufacturing head-on. We’re more than just a manufacturer; we’re your partner in turning innovative products into reality, keeping them on budget and on schedule. Our dedicated manufacturing team, built just for startups, works with precision and understanding to make sure your product launch is not just on time—it’s outstanding. Hit up MasterSimon today, and let’s make sure your product doesn’t just meet the market—it owns it. www.MasterSimon.com #NPI #NRE #CMF #Manufacturing #Startups #Founder #CEO #Director #IndustrialDesign #MechanicalDesign #ProductDesign #Procurement #SupplierChain

Starting a product-based startup is no easy feat. In addition to having a great product, you need to build a strong brand, create a smooth customer experience, and generate enough buzz to get people talking. And that’s just the beginning. Once you’ve got all of that sorted, you still need to actually get your product into the hands of customers. For many startups, that means launching your product in retail. Product retail launches can be a great way to get exposure for your brand and generate excitement around your product. But they can also be a lot of work. In our latest blog post (see link below), we’ll take a look at why product retail launches are so important for startups, the benefits of paying attention to them, and how to make the most of a retail launch. https://lnkd.in/g4rbaF5M #retail #newproductlaunch #productstartup #retaillaunch

How do You test Your new offers and ideas? Ideas drive innovation, but turning them into reality is the real challenge, especially for startups. Excitement often makes even experienced business owners blind to the real world environment. A professional marketing system is like your lab - not only connects your idea to the right audience but also helps verify your ideas efficiently. Lab is often one of the most important part of innovative companies, and often is created at the beginning. Create Your own one... It will provide valuable data that speeds up the process. #marketing #startup #onlinemarketing

How do you test Your new offers and ideas? Ideas drive innovation, but turning them into reality is the real challenge, especially for startups. Excitement often makes even experienced business owners blind to the real world environment. A professional marketing system is like your lab - not only connects your idea to the right audience but also helps verify your ideas efficiently. Lab is often one of the most important part of innovative companies, and often is created at the beginning. Create Your own one... It will provide valuable data that speeds up the process. #marketing #startup #onlinemarketing