Hemispheres: Research for Humans’ Post

Lynn Reed breaks down the critical do's and don'ts of customer segmentation based on over 25 years of experience, emphasizing the importance of understanding market and customer behaviors for successful marketing strategies. Key recommendations include involving cross-functional teams, simplifying initial approaches, and balancing quantitative data with qualitative insights. #MarketResearch #CustomerSegmentation #MarketingStrategy #BusinessInsights #Leadership Find out more: https://lnkd.in/gEF-uPiY

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