Heinz Meyer’s Post

🔍💼🚀 Unveiling the Hidden Google Tool! Ever wondered why your GA4 and Google Ads data don't match up? The mystery is about to unravel! Google has a secret weapon in its arsenal that can help you uncover the discrepancies between GA4 and Google Ads data. This tool, hidden from plain sight, is a game-changer for all marketers and data analysts out there. Dive deep into the ocean of data, decode the anomalies, and discover a whole new perspective on your marketing strategies. Stay tuned as we explore this hidden tool, its functionalities, and how it can transform your data analysis game. Let's demystify the discrepancies together! #GoogleTools #GA4 #GoogleAds #DataAnalysis #MarketingStrategy #DataDiscrepancies #HiddenTools

Did you know that Google Analytics 4 (GA4) contains a hidden “Conversion Differences” report that allows users to compare and explain discrepancies between conversions exported to Google Ads and those in GA4? According to searchengineland.com, some users have reported seeing this feature (I tested it here and it worked), suggesting ongoing development or testing. See how to test it out in the link below. Although, be warned, it isn’t accessible for all GA4 properties. https://lnkd.in/dBZzH6cf

Hidden Google tool reveals GA4 and Google Ads discrepancies Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences in conversion data, potentially improving campaign accuracy and performance. How to access: Start with your standard GA4 property URL Append “/advertising/key-event-differences” to the URL The full URL should resemble: “https://lnkd.in/dTppWASW First seen. We first came across this from Brais Calvo Vázquez’s LinkedIn who showed us the shortcut that allows us to see this report: Yes, but. The report isn’t accessible for all GA4 properties. Between the lines. The renaming of “conversions” to “key events” in GA4 was meant to eliminate discrepancies with Google Ads. The report‘s hidden status may be due to its potential contradiction of this goal. The big picture. Some users report seeing this feature for over a year, suggesting extended development or testing. What to watch. Whether Google will officially release this tool or continue to keep it hidden, given its usefulness to marketers in reconciling data inconsistencies. July 11, 2024 at 11:49PM

If you haven't noticed, you may be in for a surprise, GA4 is replacing conversions with 'key events'. Google Analytics 4 (GA4) is moving from tracking “conversions” to “key events” for behavioural analytics. Google’s goal with this change is to make performance data more comparable across both platforms and provide marketers with better insight into user behaviour. Key events will now represent key actions within a business’s behavioural measurement (for example, form fills, and subscriptions) and will be considered “conversions only” when sharing with Google Ads. #GA4 is also introducing new cross-channel conversion performance reporting features outside of Google Ads, to make conversion reporting easier and more accurate. Users of both GA4 and Google Ads won’t need to do anything as legacy conversions will be automatically updated to key events. The main thing to remember is that Google is working to streamline how important actions are reported in Google Analytics and Google Ads and how they are unified across their platforms. Moving forward, we should see more consistency in the data available in #GoogleAds and #GoogleAnalytics.

GA4 has a new hidden secret feature that reveals conversion differences between Google Analytics 4 and Google Ads! Read more here: https://t.ly/mriFY #DigitalMarketing #GoogleAds #GA4

🔔 Breaking News: Google Announces Streamlined Conversion Tracking for Ads and GA4! Yesterday, Google unveiled a game-changing update aimed at harmonizing conversion tracking between Google Ads and GA4. ✅ If you've ever been baffled by the glaring disparities in data between these platforms, you're not alone. But rejoice! Starting next week, those discrepancies should become a relic of the past. 📌 According to Google, the impending tweaks in Google Analytics will bridge the gap, ensuring a seamless correlation between your campaign metrics and actual conversions. Here's a snippet of what Google had to say: 🔊 "New tools in Google Analytics help you better measure the performance of your campaigns and adapt to an evolving privacy landscape." Key Takeaways: ✔️Conversion tracking between Ads & GA4 streamlined. ✔️Enhanced Conversions undergo significant improvements. ✔️Cross-device data integration takes center stage. 📌 As the dust settles on this groundbreaking announcement, initial impressions lean towards the positive. Many are still digesting the implications, myself included. But the consensus seems to be one of optimism. ☑️ I'm currently delving deeper into the update, aiming to provide more insightful analysis on: ✔️The impact of this update on your tracking efforts. ✔️Whether GA4 now surpasses Google Ads Tags in efficacy. ✔️The future relevance of Google Ads Tags. ✅ Stay tuned for a comprehensive breakdown in Monday's edition of The PPC Edge. Wishing you a fantastic weekend ahead! p.s. What are your initial impressions of this update? Share your thoughts!☑️

Have you noticed the recent shift from "Conversions" to "Key Events" in Google Analytics 4? Here's why: Previously, businesses importing Conversions from GA4 to Google Ads encountered discrepancies in conversion statistics between the two platforms. Why? Because GA4 tracked conversions from all channels, not just Google Ads. This led to confusion as the numbers didn't align due to various attribution models and lookback windows. To streamline and clarify this process, Google made a strategic move by renaming "Conversions" to "Key Events" in GA4. Now, "Conversions" specifically refer to the key events you import to Google Ads, ensuring a more accurate reflection of campaign performance. This change aims to enhance data accuracy and alleviate confusion, empowering marketers to make informed decisions based on consistent metrics across platforms. #googleanalytics #websitetraffic #digitalmarketing #ga4 #googleads

Noticed something different in your Google Analytics account? No, you’re not going mad! Google decided to shake things up with GA4 accounts.  (yes, again 🙄) This time they replaced ‘Conversions’ with ‘Key Events’. That means all those conversion-related things you see, like "Conversion Rate," are getting new names too. i.e. Conversion Rate will become Key Event Rate and so on. The good news is, that your old conversions are still safe and sound. Apparently, no action is required for existing conversions. But if you want to track something new as a conversion, you gotta mark it as a "Key Event" in your GA4 settings from now on. The term Conversions will still appear; however, it will be used when referring to Conversion actions that come from Google Ads only.   If this new system means our data is cleaner and easier to understand, then hey, we're all for it... but this remains to be seen. So, next time you check your GA4, don't panic about the new words. Just remember, anything you want to track as a conversion from now on needs a special "Key Event" label. Simples?

🧐 Why Aren't Google Ads Conversions Matching GA4 Data? Here’s Why and How to Fix It! ⛳Possible Reasons for Discrepancy: 1. Attribution Differences 🧮 Google Ads and GA4 use different attribution models, which may lead to mismatches in conversion sources. 2. Server-Side Tracking Configuration 🌐 Misconfiguration of server-side tracking may cause conversions to be labeled as "direct" or "unassigned." 3. Cross-Domain Tracking 🌍 Incorrect cross-domain setup may break sessions and misattribute conversions. 4. Cookie Consent Issues 🍪 Lack of consent in some regions can prevent GA4 from tracking all sessions accurately. 5. Delayed or Missing Data in GA4 ⏳ GA4 may process data slower than Google Ads, causing temporary discrepancies. 👌Solutions to Address These Issues: 6. Align Attribution Models 🔄 Set GA4’s attribution model to match Google Ads for comparison. 7. Ensure gclid Retention 🧩 Confirm gclid parameter is retained with every conversion. 8. Set Up Cross-Domain Tracking 🔗 Enable cross-domain tracking in GA4 and Google Tag Manager. 9. Use Debugging Tools 🔍 Test conversions in GA4 DebugView and confirm correct source attribution. 10. Check Cookie Consent Settings 📝 Verify consent mode is configured to allow accurate tracking. 12. Match Lookback Windows 📅 Ensure lookback windows for conversions align between Google Ads and GA4. 13. Consult GA4 Attribution Reports 📊 Use GA4’s Attribution reports to see how different channels contribute to conversions. Following these steps can improve consistency in Google Ads and GA4 tracking, ensuring accurate conversion data! ✅ 🔮 Want to improve your conversion tracking? Go here: https://lnkd.in/gX3BvCGp 💬 Chat on WhatsApp: https://wa.link/50bnrk 📅 Book a free website tracking audit: https://lnkd.in/gX3BvCGp #ShopifyTracking #ConversionTracking #GoogleTagManager #GA4 #GoogleAds #ServerSideTracking #FacebookConversionAPI #GTM

If you don't use UTMs, you might be surprised that you could be missing 3+ months of campaign data for the google / cpc channel in GA4 Since mid-July, GA4 has had a bug that is still unresolved: campaign data for google / cpc traffic is being misattributed as (organic). This misattribution has been observed in several accounts with Advanced Consent Mode enabled. It seems to occur when visitors either deny ad _user_data or do not enable Google ads personalization settings. 💡 Temporary Fix: Until Google resolves this, you can track campaign performance more accurately by defining custom UTMs in Google Ads, along with auto-tagging.