Heather Fusco, CPA, MSA’s Post

Going to BrightonSEO and joining the agency founders round table felt like an industry therapy session 😂 and I loved it so much I’m still talking about it 2 weeks later! The conference is all about bringing together digital marketers and SEOs from around the world to share industry insights around search marketing - and so much more. If you missed it, here were some hot-button topics that ALL brands should be aware of 👇 - Everyone was talking about SGE, as in, generative search. SGE uses AI to create a summary of top results for people who are searching, which could knock your organic ranking down the page. But this summary is actually super helpful for the user - Google’s primary goal after all. Not all industries are going to be affected but it’s time to start planning and testing now. - Across all different acquisition channels, storytelling and content remain KEY. Everybody should invest in good storytelling. It was so inspiring to be in the same room as so many pioneering people in this industry! Thank you brightonSEO for having me ☺️

How a pivot is done New In Asia featured the Aleks Farseev’s story and his journey from academia to becoming the CEO of SoMin.ai Inside: - Recognizing the Need to Pivot - Identifying and Evaluating New Business Models - Communicating the Pivot - Challenges in Implementation - Outcomes and Lessons Learned Wishing all the luck in any unexpected turns!

It’s been a real pleasure co-writing this article with Angie French my ex-colleague at Meta. I hope it will help #CMOs in our networks make even greater #MarTech, #data and #upskilling decisions in the face of the #AI revolution 🤩 #AIadvancements #technology #marketing #mktg #digitalmarketing #CMO #CDO #aisearch

When Outbrain was founded in 2006 by Yaron Galai and Ori Lahav, they set out to solve a fundamental problem: replicating the print experience of turning a page to discover the next article or product on the web. This quest to enhance content discovery has led to innovative solutions that benefit both publishers and advertisers. Outbrain developed a platform that recommends high-quality content to users, based on their interests, directly on the websites they visit. By leveraging #AI, Outbrain ensures that readers discover articles, videos, and ads that feel as seamless and relevant as turning a page in a magazine. Remember: Effective monetization ensures that high-quality content remains accessible for free, to all of us, enriching our digital lives. Outbrain's newly announced $1 billion acquisition of Teads marks a significant milestone for the #adtech industry. For me, witnessing such success in these turbulent times is profoundly inspiring. By helping publishers monetize effectively, Outbrain is bringing valuable content to society and enriching our shared digital experience—for this, I take off my hat to them. 🔔 Stay tuned for another amazing company tomorrow! And if you are not yet subscribed, check out the "Weekly innovations from ISRAEL" newsletter!

Are brands ready for Gen Alpha? This was the question posed to panelists by Tag APAC’s Darren Chuckry, Executive Director of Content Innovation, at MarketingPulse yesterday. Moderating the panel on “Gen Alpha: Everything that Brands Need to Know”, Darren, Simon Barnett, and Dani Mariano, discussed how brands can prepare for this digitally led generation: “Gen Z was a struggle, brands need to start prepping now for Alpha. This is a very different generation coming that is accelerated by AI”. Though it seems like many brands have only just got their heads around Gen Z, they should already be looking to how the next generation will disrupt the marketing world. #GenAlpha #MarketingPulse #TagAPAC 

#GetToKnowUs - Post 2 🌍The Future of Digital Marketing: What’s Changing and Why It Matters The digital world moves fast, and keeping up with the latest trends can feel overwhelming. At #Bloombuz, we’ve made it our mission to simplify this for our clients, helping them stay ahead of the curve without all the confusion. Here are a few shifts we think are going to make a real impact in 2024: 🤖 AI Is Here to Stay We’re hearing a lot of buzz about AI, and for good reason! Whether it’s personalizing marketing emails or using chatbots for better customer service, AI is changing the game. At Bloombuz, we’ve been helping clients integrate AI into their strategies to save time and boost results. 📊 Data That Speaks Today, marketing decisions are driven by hard data—who your customers are, what they want, and how they behave online. We believe the future belongs to brands that use this data to create meaningful, personalized experiences. And at Bloombuz, we’re all about turning numbers into results. 🎥 Short-Form Video Is King It’s no secret that quick, snackable videos are taking over platforms like #TikTok and #Instagram Reels. They grab attention fast and hold it. We’ve been working with our clients to craft creative, engaging videos that cut through the noise and connect with audiences on a deeper level. 💬 Building Genuine Connections In an age where customers are bombarded with ads, real human connections make all the difference. People want to do business with brands they trust, and that means building authentic relationships. At Bloombuz, we focus on creating content that sparks meaningful conversations and engages audiences in a personal way—whether it’s through social media, email campaigns, or even direct customer interactions. We don’t just follow trends—we help our clients lead them. Whether you're a startup or a seasoned brand, we're here to make sure your marketing is ahead of the game. 📞 Curious how these trends could shape your marketing strategy? Let’s connect! We’re always up for a chat about how we can help your business grow in 2024 and beyond. Reach out to us today - [email protected] 📩 #DigitalMarketing #Bloombuz #MarketingTrends #AIinMarketing #DataDriven #VideoMarketing #CustomerEngagement #GrowWithUs

Launching Our First Ad Campaign: A Peek Behind the Curtain #BuildingInPublic As we gear up to launch our very first set of ads, I wanted to take a moment to share with you all the comprehensive steps we're taking to ensure we're not just casting a wide net but actually engaging and converting our audience effectively. #BuildingInPublic is more than a hashtag for us; it's our commitment to transparency and shared learning. For endeavor, we've collaborated with some of the best minds in the industry. Nicholas Kusmich, a maestro in crafting compelling narratives, helped design the landing page and create the video script, ensuring our message resonates deeply with our target audience. Jake, our dedicated product manager, brought these visions to life, creating captivating videos and images that not only tell our story but also showcase the unique value of our product. Incorporating Typeform into our strategy was a no-brainer. It offers a seamless, interactive way for our audience to connect with us, providing valuable insights and leads. But what's a sophisticated campaign without meticulous tracking? We've painstakingly set up ad tracking by integrating Typeform with HubSpot and Facebook Pixel, laying a robust foundation for data-driven decision-making. Here's to the first of many campaigns and the invaluable lessons we'll learn along the way. Check out the Landing page here, let us know your feedback and of course... Join the Waitlist: https://lnkd.in/gXEKYK34 #AdCampaign #DigitalMarketing #MarketingStrategy #LandingPageDesign #LeadGeneration

Ever wonder why some ads just 'get you'? 🤔 It's all about geo-targeting! By focusing on where you are, businesses can show you stuff that's more up your alley. 🎯 At Oconco Marketing, we're all about hitting the bullseye when it comes to finding the right peeps for your biz. 🎉 Need to boost your lead game or get your brand buzzing in specific spots? We've got the tech and tactics to make it happen. 🚀 Wanna see how? Hit us up for the deets on getting those top-notch leads.👩💼📈 #oconcomarketing #success #marketing #AI #geomarketing #leadgen #oconcomarketing

One can’t deny the powers of AI, but should it take over your content? In an AI-fueled digital space, customers are craving meaningful interactions more than ever. They will only respond to content that truly resonates and helps them make meaningful business decisions. A great way to start is by crafting 📖 Powerful, human-led stories across multiple channels 📽 Thought leadership video content 🎯 Connected demand generation strategies With that insight in mind, we introduced our winning framework called Demand WEBS, moving prospects across the buyer’s journey through ♦ Webinars ♦ Emails  ♦ Business Development ♦ Socials The result? We're not only retaining loyal customers but also attracting previously unaware prospects. 🤝 Let’s unlock the power of connecting with your entire market–and not just 3% of it! www.orbitalx.com #B2BMarketing #DemandWeb #CustomerEngagement #OrbitalX

Marketers - boost engagement & conversions with personalized videos at scale from HeyGen ! 🎥 Record once & their AI tailors the content to each recipient's context. The future of 1:1 video outreach is here! #aitools