Heath Waugh’s Post

View profile for Heath Waugh, graphic

Visual AI Specialist | AI Product Imagery | @matterstudio.ai

Are we on the brink commercially useful AI video generators? Let's explore if Runway's new image to video AI generator, Gen3 Alpha, is commercially useful to a marketer. Up until now, all video generators have suffered from heavy hallucinations, heavily distorting the subject material. Any time a client has asked if we can supply video as well as stills, I've had to tell them the technology just isn't there yet. I think that changed this morning. I've spent the morning experimenting with Runway Gen3 Alpha, and it seems like they've addressed those problems. I must say before you jump in - it's not perfect. But I figure around 50% of the outputs I made this morning would be useful for a product marketer. Which is up from about 10% previously. It's a massive step forward. These are just 5 second generations, you can also output 10 second clips. #runway #gen3alpha #aivideo

Alex Siale

🇦🇺 🇳🇿 3D Renders for Property Developers, Made Easy. Trusted by the best.

4mo

Yes!!! We are very excited about this release too

Michael Rying

Founder @ Scenes | AI Content Agency

4mo

Getting closer by the minute, thanks for keeping us up-to-date :-)

Like
Reply
Peter Mangin

AI Leader | Transforming Businesses with Ethical, Tailored AI Solutions | Driving Innovation and Measurable Impact

4mo

Try Kling as well. Better imho.

Like
Reply
Craig Lamson

Craig Lamson Photo (retired)

4mo

"Are we on the brink commercially useful AI video generators?" I sure hope not....

Like
Reply
Greg Burgoyne ⛰️

Partnering with purpose-driven B2B founders to grow their impact and income using LinkedIn | Done-For-You Client Acquisition Systems | Ready to leverage LinkedIn in 2025? Let's chat.

4mo

Alex Siale 😳

Laura Humphreys 👸🏼

Want to stop grinding and start growing? 📈 I’ll show you how ➡️ Transformational Programmes for Agency & Consultancy owners | $15M Agency Owner (Exited) | Author - “The Agency Flywheel” & “Liber8 Your Business” |

4mo

Gulp!

See more comments

To view or add a comment, sign in

Explore topics