Haydee Vega’s Post

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Marketer passionate about brands growth vía Digital Marketing, CRM, AI & Social Media | MBA | Syrup Creative Group Founder

It is imperative that we help our clients and colleagues in refraining from labeling everything as a strategy.

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Why A Plan Is Not A Strategy Credits to Howie Chan, follow him for more impactful content. ------ Here's the original post: A strategy is NOT a plan. Here are 5 ways they are different: 1/Purpose and Scope → Plan: Detailed and prescriptive. → Strategy: High-level and directional. 2/ Flexibility and Adaptation → Plan: More rigid and structured. → Strategy: Flexible and adaptable. 3/ Focus on Competitive Environment → Plan: Inside focused to achieve specific goals. → Strategy: Outside-oriented, defining a unique value. 4/ Long-term vs. Short-term Orientation → Plan: Short-term focused, immediate steps. → Strategy: Long-term in nature, sustainable over time. 5/ Level of Uncertainty → Plan: Concerned with current known variables. → Strategy: Higher uncertainty. Intuition and logic. PS. What other ways are they different? ------- Follow Business Infographics to learn from the best visuals.

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