Hattie Willis’ Post

🌟 Introducing "Ask Ade" - A New Series from Nubian Skin 🌟 We are excited to announce the launch of our "Ask Ade" series, where our founder, Ade Hassan, shares insights, experiences, and the journey behind Nubian Skin. In each episode, Ade will answer a question and provide a behind-the-scenes look at what makes our brand unique. For our first episode, Ade addresses a fundamental question: "What were some of the biggest challenges you faced when starting Nubian Skin?" Starting a business comes with its own set of hurdles, and Ade's journey was no different. From sourcing the perfect shades to breaking into the market, Ade faced numerous obstacles that shaped Nubian Skin into the empowering brand it is today. Her story is one of resilience, innovation, and a relentless pursuit of inclusivity in the fashion industry. Join us as we dive into these challenges and learn how Nubian Skin overcame them to celebrate the beauty of melanated skin. #AskAde #NubianSkin #Entrepreneurship #StartupChallenges #DiversityInFashion #MelaninMagic #FounderStory #LinkedInSeries #Empowerment

YELP SHECONOMY TREND REPORT 2024 I showed my daughters [17 & 12] this Sheconomy Trend Report by Yelp, and they were pretty blasé about it - "so does that include our [their fashion & jewelery] businesses?" It's more normal for GenZ & Gen A to be in the game, competing to own and control their own futures. Key insights: increase in openings for women-owned businesses and increase searches for women-owned businesses: 🏦 +17% in ALL businesses 👗 +1,613% in Fashion businesses 🧘♀️ + 353% in Pilates businesses 📖 +34% in Bookstore businesses 💋 + 74% in Skincare businesses #womeninbusiness #womenentrepreneurs #sheconomy #genz #genalpha ##entrepreneurship #femalefounders #femaleentrepreneur

9 traits of successful beauty founders: 1. Obsession with consumer problem: rather than their soution 2. Resourcefulness: Make the best of instead of focusing on the lack thereof 3. Execution: make things happen 4. Whatever it Takes: produce the desired outcome 5. Work their Butt Off: + use leverage 6. Willing to Do the Hard Things: to solve the consumer problem 7. Resilience: internally motivated & for the long game w/o losing their zest 8. Storytellers: articulate the core promise in 6-8 words & captivate with details 9. Listen: willingness to listen to their consumers, vendors, stakeholders, etc. For examples of beauty founders with these 9 traits, read the full article here: https://lnkd.in/gMjEeKG7 ……….. Jump Accelerator: Reimagine roadmap to your end game-Profit goal, Cash fuel Profitable growth on the path to $20M-$50M+ for women-led beauty brands with a “fit & fully executable solution using first principles” Let’s together create “A Woman’s World.” ……….. 👆 FREE ONLINE COURSE via the website link above! 🌅 Follow me for counter-intutive insights on growing your beauty brand & female founder stories #founders #entrepreneurship #beautytrends #skincare #cosmetics

🌿 **Building a Business Rooted in Holistic Skincare and Empowerment** 🌿 As a small business owner, I’ve learned that true success comes not just from delivering exceptional products and services, but from connecting with people on a deeper level. Pampered Aesthetics began with a vision: to create a space where holistic skincare meets personal empowerment. My mission has always been to help clients feel confident and beautiful in their own skin, using carefully crafted products that marry nature and science. In the dynamic world of aesthetics, staying informed and innovative is key. Over the years, I’ve developed a line of skincare products and services that not only address common skin concerns but also promote overall well-being. From our signature hydradermabrasion facials to our unique subscription caskets, each offering is thoughtfully designed to provide tangible results while aligning with our eco-conscious values. But the journey hasn’t been without its challenges. Balancing entrepreneurship with family life, navigating the complexities of business technology, and finding ways to adapt and thrive—each experience has taught me resilience and the importance of staying true to my core values. Whether I’m formulating a new product or consulting with a client, my approach is always personal and science-backed. I’m passionate about educating others, sharing knowledge on the latest skincare advancements, and creating an inclusive community that celebrates beauty in all its forms. To fellow small business owners and aspiring entrepreneurs: stay curious, stay persistent, and remember that the path to success is not a straight line, but a series of meaningful moments and connections. Here’s to creating, evolving, and making a positive impact, one client at a time. #HolisticSkincare #Entrepreneurship #SmallBusiness #AestheticsIndustry #WomenInBusiness

Maya was a young entrepreneur with a dream: to create exceptional handmade skincare products. Her dedication to quality was unmatched. Every product she made was carefully crafted with natural ingredients and love. But Maya believed that quality alone would guarantee success. She didn’t focus on branding, storytelling, or understanding her audience's needs. She skipped market research, dismissed trends, and thought her work would sell itself. Her products launched, but customers didn’t come. Competitors with vibrant branding and a strong online presence were thriving. Meanwhile, Maya’s shelves were full of unsold inventory. What went wrong? Maya had overlooked the importance of connection. In today’s market, people want more than just a good product—they want an emotional bond, a brand they can trust and resonate with. Maya’s business struggled, but she didn’t give up. She closed her startup and took time to learn. This time, she researched her audience, invested in branding, and told her story authentically. When Maya relaunched, her brand flourished. She learned that quality is crucial, but understanding your audience and presenting your brand effectively is what drives true success. 💡 **Key takeaway:** It’s not just about what you create, but how you connect. Have you ever experienced something similar in your professional journey? Let’s discuss in the comments! #Entrepreneurship #Branding #LessonsLearned #MarketingTips #SmallBusiness

This week we’re sitting down with Carrie Barber of MAKE Beauty. Carrie navigated her career with some of the most influential brands in beauty, with roles at top companies such as Sephora, Augustinus Bader, Bloomingdales and VIOLET GREY, establishing herself as part of the industry’s new guard of tastemakers. Carrie harnesses the advancements of biotechnology and formulates each product with sustainable botanical materials, lab engineered natural ingredients, and skin-compatible synthetics that go beyond the concept of clean. MAKE products are formulated using botanical and botanically-derived ingredients and tested synthetic ingredients. This episode’s key highlights: Learn about Carrie's journey to create MAKE Beauty and understand the brand's unique strategies that contribute to its lasting impact in the beauty industry. Explore Carrie's shift from working with major beauty brands to becoming an entrepreneur. Learn about the challenges and victories that led her to forge her path. Discover how Carrie conquered dyslexia, turning it into a strength in her entrepreneurial journey. Explore the mindset and support systems that empowered her success. Dive into what lies ahead for MAKE Beauty, exploring upcoming developments and strategies. Learn about the envisioned steps for growth and success in the brand's future. #makebeauty #skincare #skincareroutine #beautyindustry #startuptostorefront #entrepreneurship #EntrepreneurialJourney #legacybrands #brandbuilding #BrandStrategy #sustainability #HaileyBieber Carrie Barber Ben Bennett MAKE Beauty

"I think failure is the best compass for finding your purpose and passion. When you experience failure, you're forced to re-evaluate your actions and that's how you learn." Meet Sara Blakely, founder of Spanx. Sara Blakely, a struggling saleswoman, came up with the idea of footless pantyhose while getting ready for a party. Despite facing rejection from multiple manufacturers and investors, she persevered and invested her life savings. Today, Spanx is a global brand with over $400 million in annual sales! How she did it without advertising ! https://lnkd.in/g7CSPaUd Sara's innovative approach to branding and entrepreneurship has disrupted the shapewear industry. Her relentless focus on customer satisfaction and user-centered design has made Spanx a household name. The founder offers lessons in resilience and marketing your "why" rather than the product Key takeaways from Sara's branding strategy: 1.⁠ ⁠Identify a genuine need in the market 2.⁠ ⁠Create a product that solves that need 3.⁠ ⁠Build a strong brand identity 4.⁠ ⁠Engage with customers and foster loyalty Finding the big idea : https://lnkd.in/gz84UW_u Cheers to her on launching another of her brand Sneex starting at $395 ! #SilverTreeDesignStudio #Branding #Entrepreneurship #Innovation #WomenInBusiness #Spanx #Forbes #SaraBlakely #successstory #DigitalStories #DigitalMarketing #SocialMedia #wordofmouth #LinkedInCreator #linkedIn #news #marketing #Sneex #adweek #advertising #inspiration #inspiringwomen #brandingstrategy #Entrepreneur #WomenFounders #ThursdayThoughts

Curly hair…it’s a whole experience. Growing up, it was an experience I didn’t appreciate having sometimes. Frizzy hair in the morning, always snarly to brush, and a magnet for burdocks as I went tramping through the fields and woods on our 100+ acre farm in northern Maine. Eventually, I learned to love the experience of having curly hair. I can go from curly tight ringlets to wavy beach hair, and to even straight hair that can actually hold for a couple of days if water doesn’t touch it. I’m never bored with my hair because of all the different ways I get to experience it. And life and business are their own experiences too. Through the years, I’ve found that in the entrepreneurial space people come and go. Some build a business and they put in the effort, the work, the blood, sweat and tears and they keep going no matter what. Because entrepreneurship is them. They were made for it. Nothing else seems to fit as it is an extension of how they be in the world. Other times I see people try on entrepreneurship and building their own business only as a temporary solution to finding another job and once they find something they love in a 9-5, they reenter the working world as an employee. And some people build a business alongside having a 9-5 job because that’s what makes sense to them as they are stepping into the world of entrepreneurship. It’s the best of both worlds for them as they move in the direction that is most aligned for them. There is no wrong or right way…there is only your way. What works for you. And the best part about the experience you choose to have…it’s what makes you unique. It’s what makes you disruptive. It's all there. In you. 🌟 In what you’ve discovered. 🕵️♀️ In what you’ve hated. 😖 In what you’ve loved. ❤️ In how you’ve related to yourself every step of the way as you navigate different things, different people, and different experiences. 🧭 And it’s these very experiences that connect you with others. Which is why you want to share them. Don’t just talk about the things that people expect you to talk about. Share other parts of you and what makes you tick. In your meetings. In your content. In how you do things. You’ll be amazed at what doors open when you embrace all the parts of you… #entrepreneurship #businessjourney #embraceyourself #innovation

Want to build a beauty brand that not only survives but thrives? 🎯 I’m excited to share my Beauty Brand Blueprint, your ultimate guide to navigating the world of beauty entrepreneurship. Whether you’re in skincare, cosmetics, or haircare, this guide will help you with actionable strategies to identify your niche, connect with your target audience, and create a strong online presence. Start building your beauty empire today! 💄✨ https://lnkd.in/dc4NwiqC . . #BeautyBrand #Entrepreneurship #ConnoisseurConsults #BeautyBusiness