Hashting’s Post

Great start to Prime Day for our brands! Sales are already on track to meet or surpass the full 2023 event by 6 PM EST. This success highlights the importance of prioritizing product availability and optimization for conversion. Our competitive pricing strategy is in place, ensuring that we are maximizing our opportunities. Additionally, targeted promotions are enhancing the value we offer to the right audience. Remember, a solid strategy always maintains focus on the fundamental basics. #PrimeDay #Sales #Ecommerce #Marketing

DTC brands will waste $10000’s this BFCM. On one channel. SMS. The way most brands look at it is inherently wrong. “It’s a promotional period so let’s send it to EVERY SMS subscriber.” Maximise revenue earning potential, right? Wrong. Look at the engagement data for your SMS subs. A large % will have never clicked on a message. A large % will have signed up months ago & never purchased. The incremental lift from including everyone in your SMS sends is likely small. For the most part, you’ll just be spending boatloads more, for a measly ROI. Be smart with your SMS segmentation. And save yourself a few quid in the process.

Target Specific Customer Segments with Buy with Prime! Wondering if Buy with Prime can be tailored to specific customer segments on your eCommerce site? Absolutely! 🔹 Selective Product Application: You don't need to enable Buy with Prime across your entire catalog. Identify the best SKUs to enhance with Prime benefits based on your strategy. 🔹 Collection Pages: Create dedicated collection pages for products enabled with Buy with Prime. This helps in targeted marketing and driving traffic to specific categories. 🔹 Flexible Marketing Strategies: Customize your approach by selecting products that align with your marketing goals. Use Buy with Prime to boost visibility and sales for particular segments. 🔹 Pay-As-You-Go Pricing: Choose products that make sense for your business, ensuring you offer the Prime experience where it has the most impact. Leverage Buy with Prime to enhance your marketing strategies and reach your target customer segments effectively! 👉https://buff.ly/4cmPBrn #eCommerce #BuyWithPrime #TargetedMarketing #CustomerSegments #BellaVix

Target Specific Customer Segments with Buy with Prime! Wondering if Buy with Prime can be tailored to specific customer segments on your eCommerce site? Absolutely! 🔹 Selective Product Application: You don't need to enable Buy with Prime across your entire catalog. Identify the best SKUs to enhance with Prime benefits based on your strategy. 🔹 Collection Pages: Create dedicated collection pages for products enabled with Buy with Prime. This helps in targeted marketing and driving traffic to specific categories. 🔹 Flexible Marketing Strategies: Customize your approach by selecting products that align with your marketing goals. Use Buy with Prime to boost visibility and sales for particular segments. 🔹 Pay-As-You-Go Pricing: Choose products that make sense for your business, ensuring you offer the Prime experience where it has the most impact. Leverage Buy with Prime to enhance your marketing strategies and reach your target customer segments effectively! 👉https://buff.ly/4cmPBrn #eCommerce #BuyWithPrime #TargetedMarketing #CustomerSegments #BellaVix

🎯 Target Specific Customer Segments with Buy with Prime! Wondering if Buy with Prime can be tailored to specific customer segments on your eCommerce site? Absolutely! 🔹 Selective Product Application: You don't need to enable Buy with Prime across your entire catalog. Identify the best SKUs to enhance with Prime benefits based on your strategy. 🛍️ 🔹 Collection Pages: Create dedicated collection pages for products enabled with Buy with Prime. This helps in targeted marketing and driving traffic to specific categories. 📈 🔹 Flexible Marketing Strategies: Customize your approach by selecting products that align with your marketing goals. Use Buy with Prime to boost visibility and sales for particular segments. 📊 🔹 Pay-As-You-Go Pricing: Choose products that make sense for your business, ensuring you offer the Prime experience where it has the most impact. 💡 Leverage Buy with Prime to enhance your marketing strategies and reach your target customer segments effectively! 🌟 👉https://buff.ly/4cmPBrn #eCommerce #BuyWithPrime #TargetedMarketing #CustomerSegments #BellaVix

Debunking common myths about promotions and discounts! Discover how strategic offers can boost your brand without sacrificing value. Myth 1: Frequent Discounts Devalue Your Brand Myth Buster:Offering strategic and time-limited discounts can actually enhance brand value by creating a sense of urgency and exclusivity. When done correctly, discounts can attract new customers and boost loyalty among existing ones without harming long-term brand perception. Myth 2: Only Deep Discounts Drive Sales Myth Buster:Moderate discounts, when paired with strong marketing and perceived value, can be equally effective. Promotions such as "Buy One Get One Free" or bundled offers can drive significant sales without the need for drastic price cuts. Myth 3: Discounts Only Attract Bargain Hunters Myth Buster:Well-targeted discounts can attract a broader range of customers, including those who may not typically seek out deals but are motivated by added value. Personalization and segmentation are key to ensuring promotions resonate with the right audience. Myth 4: Promotions Should Only Be Used to Clear Outdated Inventory Myth Buster:Promotions can be strategically used for various purposes, including launching new products, rewarding loyal customers, and stimulating off-peak sales. They are not limited to clearing stock but can be part of a broader marketing strategy. Myth 5: Discounts Always Lead to Lower Profit Margins Myth Buster:While discounts can reduce margins on individual items, they can increase overall revenue by driving higher sales volumes and attracting repeat customers. When planned carefully, promotions can improve profitability through increased customer lifetime value. Myth 6: Seasonal Discounts Are the Only Effective Promotions Myth Buster:Non-seasonal promotions, such as flash sales, loyalty programs, and referral discounts, can be highly effective. Consistent and varied promotional strategies keep customers engaged year-round. Myth 7: Online Discounts Will Cannibalize In-Store Sales Myth Buster:Integrated omni-channel promotions can drive both online and in-store traffic. Offering exclusive in-store discounts or buy online, pick up in-store (BOPIS) options can complement online promotions and enhance the customer experience across all channels. #MarketingStrategy #CustomerLoyalty #SalesBoost #MarketingMyths #Promotions #Discounts #CustomerAttraction #BusinessGrowth #BrandValue #SalesStrategy #RetailMarketing #CustomerEngagement #MarketingTips

Recently (in reference to my previous post), I had the opportunity to evaluate a BOGO (Buy One, Get One) marketing initiative for an emerging FMCG brand. Here are some refined insights into the strategy from a marketer's perspective: 1. **Consumer Appeal**: BOGO promotions are compelling due to their high perceived value, drawing both existing and new customers. 2. **Inventory Strategy**: These promotions can help manage excess inventory, making room for new products and ensuring efficient stock turnover. 3. **Boost in Sales Volume**: Although individual profit margins may decrease, the overall increase in sales volume can offset this, potentially boosting total profits. 4. **Enhanced Upselling**: Strategically, BOGO can encourage upselling by pairing slower-moving items with popular ones at full price, maximizing revenue from each customer interaction. 5. **Competitive Edge**: A well-timed BOGO offer can set a brand apart in crowded markets, especially if it's perceived as offering better value compared to competitors. 6. **Loyalty Building**: BOGO deals create a sense of value and reward, fostering customer loyalty and encouraging repeat visits. 7. **Data Insights**: Implementing BOGO campaigns yields valuable consumer data, allowing brands to refine marketing strategies and better understand customer preferences. **Efficient execution of BOGO campaigns, aligned with a brand’s strategic goals and customer insights, can lead to substantial growth and market positioning.** #MarketingStrategy #DigitalMarketing #ConsumerBehavior #SalesOptimization #BrandStrategy

🎯 Target Specific Customer Segments with Buy with Prime! Wondering if Buy with Prime can be tailored to specific customer segments on your eCommerce site? Absolutely! 🔹 Selective Product Application: You don't need to enable Buy with Prime across your entire catalog. Identify the best SKUs to enhance with Prime benefits based on your strategy. 🛍️ 🔹 Collection Pages: Create dedicated collection pages for products enabled with Buy with Prime. This helps in targeted marketing and driving traffic to specific categories. 📈 🔹 Flexible Marketing Strategies: Customize your approach by selecting products that align with your marketing goals. Use Buy with Prime to boost visibility and sales for particular segments. 📊 🔹 Pay-As-You-Go Pricing: Choose products that make sense for your business, ensuring you offer the Prime experience where it has the most impact. 💡 Leverage Buy with Prime to enhance your marketing strategies and reach your target customer segments effectively! 🌟 👉https://buff.ly/4cmPBrn #eCommerce #BuyWithPrime #TargetedMarketing #CustomerSegments #BellaVix

In the past ~6 months, we’ve talked to tens of thousands of our brand partners’ SMS subscribers with one goal in mind: Get a better sense of what makes them buy, and what turns them off from doing so. Our final takeaway: brands are making these three mistakes that causing them to leave money on the table (or lose it altogether) with their SMS efforts: 1) Offering Every First-Time Buyer A Discount ❌ Yes, buyers like discounts. But no, not all of them need one to purchase. A lot of times, price isn’t the reason they aren’t converting. They often have questions or objections that need to be addressed before pulling the trigger. This is where having a system for real humans to message your customers in real time becomes beneficial (shoutout Postscript Sales). 2) Offering % Off Discounts All The Time ❌ Our data shows, without a doubt, that shoppers prefer % off discounts. The issue is, they destroy your margins. I’m not saying not to offer them (it’s almost necessary in a lot of cases), but find other ways to incentivize shoppers where possible. This is also where having a strong community and premium brand positioning can negate the need for constant discounts. 3) Not Implementing A Tiered Discounting Strategy ❌ Our data is clear: the winning discount strategy is having tiers of discount incentives SMS Sales Associates (from Postscript Plus) can choose from. Ideally, these are % off discounts and CashBack. If an incentive feels appropriate, your Sales Associate can offer CashBack (being it’s more financially-friendly for the merchant). Only when % off discounts feel truly necessary is when the Sales Associate should offer them. Anyway, that’s all. Hope it helps with your SMS and discounting strategy. Do you have questions on this I can help with?

CPG brands struggling with profitability? Try this... Bundling. With rising ad costs and most CPG brands having low AOVs, it’s tough to stay profitable without a dialed-in LTV. That’s where bundling comes in. By increasing AOV, you can afford to pay more to acquire customers and outspend competitors. For example, if your CPA is $35, raising your AOV from $40 to $60 by creating a bundle can boost your gross margin from $5 to $20, even if your CPA rises to $40. We've seen great success with this by creating starter kits based on customer buying patterns, pairing complementary products, and enhancing perceived value with discounts or free gifts. The key? Testing and refining bundles until you find the right offer. Plus, it puts more products in customers' hands, increasing repeat purchases. Bonus: Add subscriptions or upsells to boost AOV and LTV even further.