Hasan Abbas’ Post

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Digital Marketing Generalist | Mentor at Katta.co | Specializing in SEO, WordPress, & Performance Marketing | Helping Teams Grow & Succeed

Search Ads vs. Performance Max: Which Campaign Type Performs Better? When deciding between Search Ads and Performance Max (P-Max), the choice depends on your goals, budget, and strategy. Here's a quick breakdown: Search Ads Best For: Specific, high-intent keywords. Advantages: You control keywords, bidding, and targeting. Use Case: Perfect for businesses targeting bottom-of-the-funnel leads. Drawback: Limited reach beyond search queries. Performance Max (P-Max) Best For: Broad campaigns across multiple platforms (Search, Display, YouTube, etc.). Advantages: Google's AI optimizes for conversions, reaching users at various touchpoints. Use Case: Ideal for businesses seeking brand awareness or broad lead generation. Drawback: Less transparency in performance reporting and audience targeting. Which Performs Better? It’s not about which is “better” but what aligns with your business goals: 1. High-Intent Leads? Go with Search Ads. 2. Broader Reach with AI Optimization? Choose P-Max. 3. Experiment with Both: Test, measure results, and optimize based on data. There’s no one-size-fits-all in performance marketing. Testing and analysis are the keys to success. What’s your experience with these campaigns? Let me know in the comments! #PerformanceMarketing #GoogleAds #DigitalMarketing #PMaxCampaign #SearchAds #MarketingStrategy #PayPerClick #OnlineAdvertising #MarketingTips

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