Harshit Rajput’s Post

Exciting Insights from Today's Session on Marketing Today's session on "Sales and Marketing in the Open Al World" was a comprehensive journey through the dynamic world of sales and marketing. We had the privilege of delving into this world with industry veterans Prakash Batna Sir, Co-founder and COO of Business Shiksa, and Rohit Ghosh, Founder of Business Shiksa, at the esteemed IIM Ahmedabad. The session was divided into three sections, each packed with invaluable insights and practical wisdom. We started with Understanding the Why of Marketing and Career Path Options, where Ghosh sir navigated us through the nuances of marketing as a horizontal specialization. Afterward, Bhatna sir shed light on segmentation, targeting, and positioning (STP), emphasizing the significance of size, profitability, and customer lifetime value (CLTV) in strategic decision-making. Finally, we explored cutting-edge tools and frameworks in content marketing optimization and automation. The highlight of the session was the hands-on activity where we collaborated in teams to devise innovative marketing strategies for a retail bank. This practical application allowed us to not only understand theoretical concepts but also apply them in real-world scenarios. In conclusion, today's session was a testament to the transformative power of continuous learning and skill enhancement in the ever-evolving landscape of sales and marketing. A huge thank you to Prakash Bhatna and Rohit Ghosh for guiding us through this enriching experience, and to all the participants for their active engagement and insightful contributions. Here's to embracing innovation, shaping the future, and becoming marketing commandos in the open Al world! #SalesAndMarketing #MarketingStrategy #Allnnovation #ContinuousLearning #IIMAAhmedabad #Businessshiksha #prodise

𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: 𝐖𝐡𝐲 𝐂𝐨𝐬𝐭 𝐭𝐨 𝐒𝐞𝐫𝐯𝐞 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐢𝐧 𝐅𝐌𝐂𝐆 𝐈𝐧𝐝𝐢𝐚.. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐂𝐨𝐬𝐭 𝐭𝐨 𝐒𝐞𝐫𝐯𝐞? Decoding Profitability: Why Cost to Serve Matters in FMCG India The Indian FMCG market is a dynamic beast. Reaching every corner and catering to diverse consumer segments requires a strategic approach. But how do you ensure your brand reaches the right customer while maintaining profitability? This is where understanding Cost to Serve (CTS) becomes crucial. What is Cost to Serve? CTS is a comprehensive analysis of all expenses associated with serving a specific customer segment or region. It goes beyond just the cost of the product and considers: Distribution: Warehousing, transportation, order fulfillment costs for reaching retailers. Logistics: Managing inventory levels across different regions, ensuring efficient product flow. Marketing & Sales Support: Promotional activities, trade marketing initiatives, sales force deployment specific to each segment. Why is CTS Important in FMCG India? Targeted Strategies: CTS helps identify high-cost vs. high-profit segments. You can then tailor your approach – focusing marketing efforts and distribution networks on the most profitable areas. Distributor Negotiations: Armed with CTS data, you can negotiate win-win deals with distributors. Knowing the actual cost to serve different regions empowers you to set fair margins for each segment. Profitable Expansion: Understanding the profitability of rural vs. urban markets allows for strategic expansion. You can identify areas requiring a lighter distribution model or focus on building brand awareness in under-penetrated regions. Example: Decoding Profitability for a Shampoo Brand Imagine "Sunshine Shampoo," a brand targeting both urban and rural markets in India. Urban Segment: Higher marketing spends due to brand building activities, a denser distribution network with smaller order sizes from retailers. Rural Segment: Lower marketing costs, reliance on a network of smaller distributors catering to larger villages, potentially higher transportation costs due to scattered markets. CTS Analysis Reveals: Urban sales might have a higher revenue but also incur higher costs. Rural sales might have lower revenue but potentially higher profitability due to lower operational expenses. This analysis helps Sunshine Shampoo: Optimize Distribution: They might consider a hub-and-spoke model for rural areas to reduce transportation costs. Targeted Marketing: They could focus brand awareness campaigns in urban areas and leverage local influencers for rural markets. By understanding CTS, Sunshine Shampoo can ensure they reach the right customer segments in the most cost-effective way, maximizing profitability in the vast Indian market. #fmcg #marketingstrategy #profitablity #supplychain #ruralmarketingindia Amar - Sales and Growth Mentor ProReach Sales Academy

𝗢𝘂𝗿 𝗮𝗱𝘃𝗶𝗰𝗲 :𝗡𝗼 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗮𝘀𝗵, 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗲 𝗞𝗮𝗿𝗻𝗮𝘁𝗮𝗸𝗮 !!! Action: 🌟 Imagine a vibrant spice company, Dhruti, with a 7-year-old history. Last year, they approached us with an ambitious goal: to double their annual turnover. Their initial plan? National expansion. However, through meticulous business planning, we recommended a different strategy: consolidation within Karnataka. 🎯 Benefit: 💡 Dhruti's story is a testament to the power of strategic annual business planning. By taking a data-driven approach, we identified Karnataka's immense potential for Dhruti's spices. This laser focus not only helped them achieve their 2x growth target but also solidified their brand within the state. 🚀 Here's how Dhruti thrived with annual business planning: Market Specificity: 📊 We analyzed Karnataka's spice consumption trends and identified Dhruti's perfect customer base. This focus ensured their marketing efforts resonated with the local audience. Distribution Optimization: 🚚 By streamlining distribution channels within Karnataka, Dhruti ensured efficient product delivery and maximized retailer partnerships. Brand Building: 🏷️ The plan prioritized local marketing initiatives, allowing Dhruti to build brand loyalty and recognition within the state. The Result: 🏆 Dhruti's success speaks for itself. Not only did they achieve their ambitious growth target, but they also: 🔍 Established a strong brand presence within Karnataka. 💰 Optimized their operations for efficiency and profitability. 📈 Gained valuable insights into the Karnataka spice market. Your Spice to Success: 🌟 Dhruti's story is a powerful example of how annual business planning can transform your spice brand. Don't let your growth strategy be a shot in the dark. With our expertise, we can help you: 📊 Craft a data-driven plan tailored to your specific market. 🔍 Identify hidden growth opportunities you might be missing. 🚀 Develop a winning marketing strategy to reach your target audience. Ready to unlock your brand's full potential? Contact us today and let's start crafting your recipe for success! 🌶️🔥 #fmcg #AnnualBusinessPlanning #localmarketing #spiceindustry

Jai Hind, I recently attended a corporate session with Mr. Rishabha Nayyar as part of the "BODHAN" series at IIEBM Indus Business School. With over 22 years of experience, he has helped shape the strategies of over 100 brands, from big companies to startups. He also has experience running a Business Management School and teaching at top business schools in India. The session, titled "Marketing ke 5 Pyare," focused on key marketing concepts to help us build a strong foundation for our careers. We covered three main topics: 1. Customer Perceived Value (CPV): Mr. Nayyar explained that CPV is crucial for successful marketing. He discussed questions like "Why do customers buy?" and "How do they determine value?" The main idea is that customers look for value, and marketers needs to provide it, aiming for the best possible value. 2. Segmentation, Targeting, Positioning (STP): We learned about defining markets, choosing target strategies (like focusing on a specific group or multiple groups), and the importance of brand differentiation through positioning. The key point was that while products are in the market, positioning is about how they are perceived in the customer's mind. 3. 4 P's of Marketing Mix (Product, Price, Place, Promotion): This concept covered not just the product itself but also how it's promoted and distributed. We discussed how marketing has shifted from being product-focused to consumer-focused, with consumers now influencing market trends. Overall, the session was incredibly valuable in reinforcing my marketing knowledge and understanding the shift towards a consumer-oriented market. I'm grateful for the insights shared by Mr. Nayyar and look forward to applying them in the future. #MarketingInsights #CustomerValue #MarketingFundamentals #BrandStrategy #MarketingMix #ConsumerFocus #CorporateGuestSeries

Navigating the Evolving Marketing Landscape! In today's fast-paced digital landscape, marketing is evolving rapidly, with new trends shaping how businesses connect with their audiences. Key trends include the rise of #MarTech, which integrates marketing and technology to drive smarter strategies, and the importance of data-driven insights for making informed decisions. There's also a growing emphasis on personalization and micro-targeting to create meaningful connections with consumers. We at #IIMUdaipur had the privilege of hosting Mr. Satish Sharma, an industry veteran and esteemed alumnus of #IITBHU. His illustrious journey spans roles at renowned companies like the #TATAGroup and #IBM, and eventually, he founded Unyscape, offering top-notch consulting in digital marketing and analytics. During the session, Mr. Satish shared his personal journey, emphasizing the importance of understanding #Marketing as a field. He delved into effective marketing strategies and trends, drawing from Paytm's early days—from concept to launch—and underscoring the significance of connecting with the target audience. Key insights included: 1. The need for micro-targeting and achieving efficient reach. 2. The evolving state of marketing, highlighting the integration of digital marketing and technology. 3. The critical role of adaptability, empathy, and curiosity in understanding the audience. 4. The importance of resilience and starting small. He concluded by shedding light on current trends in the industry, such as the growing impact of MarTech and the importance of grasping marketing across different sectors. His perspectives were highly informative and actionable, equipping us with frameworks ready for immediate application. Which current marketing trend do you think will have the most impact on your business? Indian Institute of Management Udaipur Payal Pitliya Namita Chaudhary Maharshi Vyas Inderjeet Thareja #Marketing #DigitalMarketing #Learning #IIMU #IndustryInsights #Leadership #MarTech #UnlockingPossibilities #ItStartsAtU #PGDBA #MBA #EMBA #MarketingManagement

The Future of Sales Planning: Rethinking Traditional Strategies The CPG industry is facing unprecedented challenges and opportunities, and many businesses are seeking innovative solutions. One promising technology that has the potential to revolutionize the CPG landscape is enterprise-ready AI. Who better to shed light on this topic than Vinayak, Senior Vice President at Flair Writing Industries LTD at our upcoming event: 🤖 Enterprise-Ready AI Revolutionizing CPG Sales Strategy. 📅 20 Sep 2024 | 🕔 5:00 PM - 9:00 PM | 📍Taj Lands End, Mumbai. VINAYAK VETEKAR is a seasoned leader with over 32 years of experience in sales and marketing across diverse consumer product categories, including food, beverages, FMCG, office products, and stationery. Having worked with top companies like Lakme, Kellogg's, Samsung Mobiles, and Cargill Foods, he currently serves as Senior Vice President at Flair Writing Industries Ltd. Vinayak is responsible for driving sales growth, enhancing brand presence, and managing trade channels across India, leading a team focused on excellence and innovation. Here's what you'll discover: ▶️ Key challenges CPG companies face in sales planning, and how should FMCG leaders address them today? ▶️ Adaption of sales planning strategies to stay agile in unpredictable markets. ▶️ New tools and innovations for evolving sales planning processes. Don’t miss out - let’s revolutionize sales strategy together! #cpg #fmcg #sales #planning #event #mumbai FieldAssist #ai #growth #technology #innovation

Digital marketers, it’s time to elevate your game! 🚀📊 Join Quinji Tech in #Mohali and dive into the dynamic world of performance marketing. We’re seeking minds ready to challenge the norms and drive results. If you’re about metrics that matter and campaigns that convert, we’re about you. #DigitalMarketingJobs #PerformanceMarketing #CareerGrowth #mohalijobs #chandigarhjobs

🚀💡 Excited to dive into the world of Guerilla Marketing? Let's explore together! 🌟 🔍 In our latest post, let's unravel the genius marketing strategy behind Red Bull's iconic Guerilla Marketing tactics: 🔴 Red Bull: The Mastermind of Guerilla Marketing 🐂💥 Red Bull didn't just advertise, they created experiences. From skydiving stunts to extreme sports events, they redefined marketing by blending adrenaline with branding. 🪂🏄♂️ 📌 we'll dissect their strategy and learn valuable lessons in disruptive marketing. Join the conversation and share your thoughts on how innovative marketing can reshape industries! 💬🌍 💼💡 Ready to revolutionize your marketing approach? Let's harness the power of Guerilla Marketing for unparalleled success! Together, we can make waves in the marketing world. 💪📈 📈💬 Let's aim for maximum impressions and views! Share, engage, and let's revolutionize the marketing landscape together! 🚀📊 #socialmediamarketing #branding #advertising #marketing #strategy #contentmarketing #storytelling

Pronto Consult under its offering Pronto Influence Evaluator studied Market Feedback for a Therapy & Brands amongst HCPs, Patients, Retailers across Multiple Cities & Districts in Maharashtra. The Map of #Maharashtra shows the Brand feedback received across the State. The Dark colours represent better penetration & Feedback. The Study was done on the parameters like: 1. Understanding the Market - #Urban vs. #Rural feedback vary significantly. 2. Collecting Feedback on the #Brand & #Therapy 3. Engagement & Interactions 4. Sentiment Analytics 5. Customer Segmentation 6. Impact Measurement of Campaigns Augmenting brand feedback in Maharashtra requires a multifaceted approach that respects regional diversity and leverages modern technology. By actively collecting, analysing, and acting on feedback, brands can improve their offerings and build stronger relationships with customers in this dynamic market. The PIE offers you a strategic insight into multiple facets of the Brand and helps to give a strategic outcome to the #strategy and #execution. Write to us to know how can we add value to your strategy goals. #prontoconsult #listentoyourcustomers #customercentricapproach #PIE #indianpharma #dataanlytics #feedback #maharashta #consulting #insights #analytics #districts #marketing #indianpharma #uaehealthcare #nepalhealthcare #opportunity Dr. Karishma Shah Dr Hari Natarajan

In a #significant #development for the #FMCG marketing landscape, FreeStand Sampling, a #B2B marketing platform, has successfully closed a $400,000 seed funding round led by Venture Catalysts. Nocking Point Advisors also participated in the round, along with IIM-Calcutta Innovation Park, SucSEED Indovation, and strategic #angelinvestors like Guneet Singh and Varun Singh Hooda. FreeStand Sampling is revolutionizing how product sampling campaigns are executed for major Indian FMCG companies. The platform offers a comprehensive array of sampling channels, ensuring that product samples reach their intended consumers with precision. This targeted and measurable approach has attracted the attention of leading FMCG players such as HUL, Nestle, Reckitt Benckiser, and L’Oreal, among others. With the infusion of fresh capital, FreeStand plans to broaden its offerings by including event and #retail #sampling channels. This expansion will enhance the scope of its services, providing FMCG marketers with even more avenues to engage with their target audience. Additionally, FreeStand is leveraging #AI technology to simplify and enrich the product experience for FMCG marketers, further enhancing the effectiveness of their campaigns. Dr. Apoorva Ranjan Sharma, MD & CEO of Venture Catalysts, highlighted the potential impact of FreeStand in the FMCG sector. With an estimated 20,000 products sampled annually in India, the market for product sampling is expected to grow to $1.5 billion–$3 billion by 2027. FreeStand's platform, with its #innovative approach and advanced dashboard for campaign performance measurement, is poised to be a key player in this growth. Konark Sharma, co-founder and CEO of FreeStand, expressed optimism for the future, stating, "FreeStand’s tech supercharges what FMCG brands can accomplish with product sampling." The #startup's focus on expanding its offerings and integrating AI capabilities signifies a significant leap towards simplifying and enhancing the FMCG marketing experience. This promises a more efficient and targeted approach to product sampling campaigns, setting a new standard for FMCG #marketing #strategies. #fmcgmarketing #productsampling #venturecapital #innovation #AI #marketingstrategy #startupfunding #seedround #startupindia