While it's bittersweet to see this chapter close, I'm excited about what's next, both for the team and for myself. Over the past year, I had the chance to work closely with an extraordinary team to tackle big challenges, drive product strategy, and help bring impactful AI-driven learning experiences to life. The lessons I've learned navigating the complexities of startups, balancing mission and monetisation, and collaborating with visionary leaders like Assi Gol and Anshu Kotak, will stay with me forever. If you're exploring opportunities or simply want to talk startups, strategy, or product, I'd love to connect! Here’s to the next big adventure! 🚀
🎮 End of an era, start of a new adventure! 🎮 Prickly Bear, the company I co-founded, is officially shutting down. I’m a bit sad, but ready and excited for what’s next. What a journey it’s been: 🌟 Touched over 1 million lives in the UK 🎮 Built the first-of-its-kind AI learning game generator (+5 more games) 🤝 Partnered with amazing companies like Outfit 7, Holland & Barrett, Drops, and Filament Games 💡 Backed by brilliant investors and powered by a dream team, including my partner in crime Anshu Kotak To everyone who joined me on this ride—you brought this vision to life, and I couldn’t be more grateful. What did I learn? Prickly Bear was the best 4-year “school” I could’ve ever imagined. We made huge strides in making screen time better, yet monetizing fast enough proved to be our biggest challenge. While the edtech market has shifted, I still deeply believe in its potential—and I’ll carry that passion into my next chapter. What’s next? I’m exploring exciting opportunities at the intersection of commercial and AI—whether that’s a full-time role, interim gig, or who knows…maybe my next startup (stay tuned). Let’s catch up! Virtual or in-person coffee? You know you miss me 😜 Here’s to the next big adventure! 🚀 Assi
