Harsees Kaur’s Post

Did you hear about the latest 𝐂𝐨-𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 buzz? To celebrate the “Real Magic” of friendship, Coca‑Cola and the OREO have teamed up to release two limited edition products — Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar Soda. This is not the first time both brands have been involved in Co-branding actions. They are already known for their partnership with Mc Donald's. According to a survey report by Visual Objects, 𝟕𝟏% 𝐨𝐟 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐞𝐧𝐣𝐨𝐲 𝐜𝐨-𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐩𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐞𝐲 𝐛𝐫𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭. Co-branding involves the collaboration between two or more brands to create a product or service that leverages the strengths, recognition, and customer bases of each brand. The e𝐧𝐝 𝐠𝐨𝐚𝐥 of such partnership is to bring a new, collaborative product. 𝐇𝐨𝐰 𝐰𝐢𝐥𝐥 𝐛𝐫𝐚𝐧𝐝𝐬 𝐛𝐞𝐧𝐞𝐟𝐢𝐭 𝐟𝐫𝐨𝐦 𝐂𝐨-𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠? - Allows each brand to tap into the other's customer base and market presence - Splitting of costs is possible saves on ad campaigns, branding assets and more - Generates more sales - Increases brand’s reputation and credibility 𝗡𝗼𝘁𝗲 : Always be cautious about working with brands that may have a negative sentiment. Stay tuned for upcoming informative posts! #branding #cobranding #collaboration #brandmarketing #brandreputation

Coca-Cola’s "Masterpiece" ad is a brilliant example of Integrated Marketing Communications (IMC) in action. Here’s why it stands out: Unified Messaging: The ad consistently promotes Coca-Cola’s values of happiness and refreshment across all platforms. 📺📱 Cross-Channel Synergy: The campaign runs on TV, social media, print, and more, ensuring wide reach and impact. 🌐📣 Engaging Content: Featuring famous artworks, the ad captivates and emotionally connects with the audience. 🎨❤️ Data-Driven: Real-time analytics help optimize the campaign for maximum effectiveness. 📊🔍 Collaborative Partnerships: Collaborations with artists and influencers amplify the message and extend reach. 🤝✨ Coca-Cola’s "Masterpiece" sets a new standard for IMC, demonstrating the power of a well-integrated marketing strategy. 🚀💡 #IntegratedMarketing #CocaCola #MarketingStrategy #Advertising #Branding #IMC #MarketingInnovation #MKTG5519

🌟 Coca-Cola's "Share a Coke" Campaign: A Masterclass in IMC 🌟 Coca-Cola's "Share a Coke" campaign is a prime example of Integrated Marketing Communication (IMC). By replacing their logo with famous names, they cultivated a personal bond with consumers through various platforms. This involved a mix of TV, print, and digital ads alongside robust public relations efforts that garnered substantial media coverage and buzz on social media. The campaign's strategy extended to personalized bottles for online sales promotions, customized emails, and social media communications for direct marketing, and interactive in-store displays and events for customized selling. The results spoke volumes, with a significant surge in sales and brand engagement, underscoring the power of a well-coordinated and integrated marketing strategy. #Marketing #IMC #CocaCola #ShareACoke #Branding #Advertising #PublicRelations #SalesPromotion #DirectMarketing #PersonalSelling https://lnkd.in/dfwkyG-S

❤️🤝 OREO and Coca-Cola understand the power of friendship. By framing their collaboration around the concept of "besties," they're tapping into a relatable cultural trend and integrating context in a way that resonates with consumers on an emotional level. This partnership is a reminder that successful marketing is about building connections. #BrandCollaboration #Innovation #BrandStrategy #Marketing

❤️🤝 OREO and Coca-Cola understand the power of friendship. By framing their collaboration around the concept of "besties," they're tapping into a relatable cultural trend and integrating context in a way that resonates with consumers on an emotional level. This partnership is a reminder that successful marketing is about building connections. #BrandCollaboration #Innovation #BrandStrategy #Marketing

Just published a deep dive into Coca-Cola's iconic "Share a Coke" campaign, exploring how this simple yet powerful idea revolutionized personalized marketing. From personalized packaging to digital integration and social media buzz, discover how Coca-Cola connected with millions and turned a clever concept into a global phenomenon. Check out the blog to learn key takeaways that can inspire your next big marketing move. #CocaCola #ShareACoke #MarketingStrategy #Personalization #DigitalMarketing #SocialMediaMarketing #Branding #ContentMarketing #MarketingInspiration #Business

The Coca-Cola Company 's "It's Magic When the World Comes Together" is a masterstroke in Olympic advertising. This campaign not only captures the spirit of unity but also reinforces Coca-Cola's global brand identity. 🥇 For agencies, there's a lot to unpack here: the power of emotional storytelling, the importance of cultural relevance, and the art of aligning brand values with a global event. Watch the ad here ⬇️ #CocaCola #Paris2024 #Olympics #Marketing #BrandBuilding #Advertising

Featuring the film’s stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), the campaign shows fans how The HEINEKEN Company's Heineken Silver is the perfect bridge to help resolve the bitterness amidst the iconic feud between the two characters. Talking about the campaign, Jonnie Cahill, chief marketing officer at Heineken USA, said, “We are thrilled with the opportunity to continue building our presence within the Marvel Cinematic Universe. This team-up will give viewers a special opportunity to see Deadpool and Wolverine set aside their differences over a beer, which is what Heineken Silver is all about – rising above bitterness to come together over a world-class beer.” Bruno Bertelli, global CEO LePub, CCO Publicis Worldwide, also added, “The campaign’s creative plays on an unexpected outcome, showing how even the most bitter of adversaries can find common ground over an iconic beer. With ‘All The Taste, No Bitter Endings’ we brought a twist to two rivals’ behaviour. The result is a campaign that defies expectations, leans into irony and hopefully puts a smile on your face.” #marketing #entertainment #campaign  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

👀 In the sea of brands, it is crucial not only to be seen, but also to be heard. 👀 How to be heard: Three key strategies for effective brand communications 🗣👂 1️⃣ Maintain consistency 🏃♀️ : A consistent brand message across all channels strengthens brand identity and customer trust. Example: Lego's consistent message about play and creativity. 2️⃣ Create emotional resonance 💗 : Stories that arouse emotions are remembered and promote brand loyalty. Example: Coca-Cola's "Share a Coke" campaign (https://lnkd.in/duHBXg7x). 3️⃣ Listen and respond 👁️🗨️ : Actively listening and responding to customer feedback shows that a brand values its customers and responds to their needs. Example: Starbucks' response to customer feedback by introducing milk alternatives. Effective brand communications build on consistency, emotional resonance and customer engagement to create a strong and sustainable brand. 💚 💫 Next time, we'll take a look at the challenges and opportunities that come with change communications. 🎯

🌟 Unlocking Success: The Power of Personalization in Marketing! 🌟 In 2012, Coca-Cola faced a challenge in Australia as their market share dipped. Their solution? Personalization. They printed the 150 most common names on Coke bottles. Suddenly, individuals across the country were spotting their own names on Coke bottles, sparking a frenzy of excitement. The result? A 4% market share increase! This success story went global, proving the transformative impact of personalized marketing. People didn't just buy a bottle of Coke; they purchased a piece of their identity. Social media platforms lit up with images of personalized Coke bottles, generating a buzz that reverberated across the nation. But the story doesn't end there. Recognizing the universal appeal of this campaign, Coca-Cola replicated its success worldwide. From New York to Tokyo, personalized Coke bottles became a global phenomenon, driving sales and strengthening brand loyalty wherever they went.This remarkable journey teaches us a valuable lesson: the power of personalization in marketing knows no bounds Remember, the next time you see your name on a Coke bottle, it's not just a drink—it's a connection! 🥤✨ #MarketingMagic #Personalization #CocaColaSuccessStory