📊 NEW Peacock's Free Tier Challenge: Variety/HarrisX - a Stagwell Inc. company EXCLUSIVE: Exclusive HarrisX data reveals that despite halting new sign-ups over a year ago, a third of Peacock users still utilize the free tier. With losses mounting, Peacock faces the dilemma of converting free users to paid subscribers. Despite efforts, usage remains sparse among paid subscribers, posing a significant obstacle to growth. In navigating this complex landscape, Peacock will need to carefully strategize its approach to user acquisition and retention, considering both the value proposition for paid subscriptions and the challenges inherent in transitioning from a free model. Read more here: https://lnkd.in/d7J95mhe #StreamingServices #Peacock #SVOD #UserRetention #DigitalMedia #MarketInsights
HarrisX - a Stagwell Inc. company’s Post
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Originator of Streaming TV, TMT Futurist, CEO@FreeCastTV, @SelectTV, @StreamingTVKit @RabbitTV fmr MegaChannels.TV (circa 1998), 30yr Tech Entrepreneur.
Brian Roberts Comcast Chairman/CEO Says Peacock Fiscal Losses Peaked in 2023 "Speaking Oct. 10 at the Bloomberg’s Screentime confab in Los Angeles, Roberts said that last year’s $2.75 billion operating loss for Peacock would not be repeated in fiscal 2024. The streamer posted an operating loss of $348 million in the most-recent fiscal quarter, ended June 30" OmniChannel Industry Solution - Whack Costs, Rocket Shot Margins. Big Tech advantage solutions you haven't thought of and will take years. Get out of the software business, dump the 50+ vendors who are not vertically integrated. Make consumers happy with NoMAD code for "No More App Diving". Bring back 50% Profits. #NextGenStreaming #FreeCast #YouBundle #NoMoreAppDiving https://lnkd.in/eNCTdfCS
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🎉 Big shoutout to our team here at Strategus for helping a casino hit the jackpot! 🎰 With their full-funnel CTV campaign, they achieved an incredible 3.3x return on ad spend for concert ticket sales! 🎤✨ Check out the full case study here: https://bit.ly/4dYTq63 It’s all about the right strategy, and Strategus knows how to turn up the volume on success! Ready to hit the jackpot with CTV? Let’s make some noise! #Strategus
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ICYMI: Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter (16:9): LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a ... #DOOH #digitalbillboards #digitalsignage
Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter (16:9)
https://digitalsignagepulse.com
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FYI: Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter (16:9): LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a ... #DOOH #digitalbillboards #digitalsignage
Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter (16:9)
https://digitalsignagepulse.com
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🚀 Breaking News from Wavefront TV! 🚀 Did you know that our ad ops team is so good, they once sold a popsicle to a penguin? 🐧🍦 Okay, maybe not. But we ARE fantastic at helping publishers monetize their CTV inventory! Looking to boost your ad revenue without the hassle? Let's chat! We promise we won't try to sell you a popsicle. 😉 #AdOps #CTV #Monetization #WavefrontTV #Advertising #OTT
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🎉 Big shoutout to our team here at Strategus for helping a casino hit the jackpot! 🎰 With their full-funnel CTV campaign, they achieved an incredible 3.3x return on ad spend for concert ticket sales! 🎤✨ Check out the full case study here: https://bit.ly/3YjJ2zE It’s all about the right strategy, and Strategus knows how to turn up the volume on success! Ready to hit the jackpot with CTV? Let’s make some noise! #Strategus
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ICYMI: Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter (16:9): LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a ... #DOOH #digitalbillboards #digitalsignage
Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter (16:9)
https://digitalsignagepulse.com
-
🎉 Big shoutout to our team here at Strategus for helping a casino hit the jackpot! 🎰 With their full-funnel CTV campaign, they achieved an incredible 3.3x return on ad spend for concert ticket sales! 🎤✨ Check out the full case study here: https://bit.ly/3YhTAiV It’s all about the right strategy, and Strategus knows how to turn up the volume on success! Ready to hit the jackpot with CTV? Let’s make some noise! #Strategus
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Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter (16:9): LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a ... #DOOH #digitalbillboards #digitalsignage
Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter (16:9)
https://digitalsignagepulse.com
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Yesterday, our Senior Director of Digital Ad Sales and Innovation Alex Hodge took part in a really interesting panel yesterday at CTV Ad Days Europe, run by Dataxis. Discussing 'The Year of Streaming Ad Tier Consolidation', the panellists emphasised the importance of collaboration in order to ensure a seamless experience for advertisers and viewers. Alex highlighted how we can't lose sight of the user experience and that relevancy is now more important that ever. Reach out to the team to understand how ad relevancy using first party data is key for discovery+ with our exciting new and evolving product developments, bringing a new level of data that's not fragmented to advertisers. #wbdforbrands #discoveryplus #adrelevancy #CTVaddayseurope
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