Harmen Westra’s Post

Search is no longer just about Google or Bing. With the rise of AI chatbots like ChatGPT, Claude, and Perplexity, we're witnessing an exciting shift in how traffic reaches websites. Just last week, a client saw nearly 100 visits from ChatGPT, with highly engaged users spending substantial time on their site. This transformation poses both opportunities and challenges: How do we optimize for these AI-driven interactions? Content is key, but what about the role of social search? Platforms like Instagram and TikTok demand engaging visuals to keep users' attention. As marketers and businesses, it's crucial we adapt to these changes and create compelling content that works across these evolving channels. #AI #DigitalMarketing #BusinessInnovation

Will the search engines of today remain as relevant as they have been in last 2 decades? Short Answer: No Users want answer to their questions and not ten blue URLs As Gen-AI platforms like ChatGPT gain prominence, the classic internet search industry will undergo significant transformation. While traditional search engines like Google may see a shift in their user base, they're likely to adapt by integrating AI capabilities into their services (check out Perplexity) to stay competitive. Additionally, there might be a diversification of search behavior, with users turning to Gen-AI platforms for more conversational and context-driven queries, while still utilizing traditional search engines for specific information retrieval tasks. What happens to the search advertising industy? With the shift towards more advanced Gen-AI platforms like ChatGPT, we will be witnessing a transition from traditional “search ads” to “context ads”. Given the large context windows of these tools and thereby have an ability to crystallise the intent of the users, these platforms will be far more capable of retrieving and showing a very relevant “context ad” as opposed to classic “search ad”. This will significantly improve clickabilty of the ad. #search #genai #ads

Exciting developments in AI and search are on the horizon! OpenAI's temporary SearchGPT prototype, set to be integrated into ChatGPT by year-end, as announced by Varun Shetty, OpenAI’s head of media partnerships. At the Twipe Digital Growth Summit, Shetty emphasized the importance of driving traffic back to publishers while meeting user needs for direct answers and ensuring proper content attribution. Although ad revenue sharing is not currently in the works, publishers stand to gain from increased clicks and traffic driven by ChatGPT’s expanding audience. Shetty underlined the value of generative AI in empowering journalists by providing content recommendations, transforming content formats, and streamlining workflows. As ChatGPT advances, generative engine optimization (GEO) will play a crucial role in SEO strategies. #ChatGPT is poised to establish its presence in search alongside Google. #geo #seo #ai

🚀 Did you know? ChatGPT is evolving from just an AI assistant to a powerful search tool! With millions turning to ChatGPT for information and recommendations, ensuring your website is optimized for AI is crucial to staying ahead of the game. Missing out on this could mean losing potential customers to your competition. Want to know how to get your business ranked on ChatGPT? Here’s what you need to do:  ✨ Utilize the right keywords  ✨ Optimize your content for AI-friendly search  ✨ Fine-tune your website for seamless AI interaction  ✨ Expand your reach and boost your visibility to a whole new audience Let’s dive into AI optimization! #aiseo #chatgpt #digitalmarketing #seotips #seo2024

What role does AI play in elevating your social media strategy? With advancements in tools like ChatGPT, businesses can optimize their content and engagement in ways that weren't possible before. This insightful piece highlights practical tips on using AI to enhance your social media presence, from generating appealing content to streamlining your strategy. As we continue to embrace digital transformation, leveraging AI efficiently could be the key to connecting with your audience on a deeper level. What are your thoughts on using AI in social media? https://lnkd.in/eikEhviq

Digital Marketers using Chatgpt can relate with this. . . . Whenever we cross an ad creatives in various formats such as posters,banners, billboards, pamphlets, we talk and give feedbacks within ourselves about that creation, sometimes get inspired too. One of such things that I noticed was the overusage of some Ai generated words . Whenever I ask Chatgpt for a marketing heading or caption, it comes up with this word "Unlock the potential", which seems to be cliche for me . Hit like if you notice the ad copies an extra 2 second than others in public and comment your thoughts about this cliche heading. . #digitalmarketing #ai #advertisment #monday

🤖 In this week's video on how to get started using AI in your marketing, Kathryn discusses the need for experimentation. "I started by opening up ChatGPT 3.5 and just had a go. At first I thought it was rubbish but then I realised it was because I was feeding it rubbish. I refined how I spoke to it, the prompts I gave it and the quality of the output significantly improved. The biggest difference was when I included the persona of who I wanted to read the content, how I wanted them to feel and being specific about what I wanted them to do as a result of engaging with the content." Want to get all the tips at once? Check out the KLW Marketing website and read the full journal post here - https://buff.ly/48DDns0 #generativeai #marketingstrategy #aiadoption

If you're a brand that invests heavily in paid search, you'll want to read this. ChatGPT is taking aim at Google's search dominance with its real-time search engine feature dubbed ChatGPT Search. This is the latest announcement in a chain of recent developments in this space, largely driven by AI: ➡ Perplexity AI combining traditional search with AI models to deliver conversational search experiences (much like Google's own AI Overviews) ➡ Meta is reportedly developing its own AI-driven search engine to reduce reliance on external providers like Google and Microsoft Bing. ➡ Brave Search: A privacy-first search engine that incorporates AI features   These solutions could very well syphon users away from Google search by diversifying user search behavior. Personally, I've found ChatGPT to be more convenient and effective at getting answers to more complex questions. Additionally, the (initial) absence of traditional ads might change how users engage with search results, potentially reshaping user expectations and ad effectiveness. If the increase in ChatGPT usage across virtually every age group is any indication of adoption, Google will surely need to take notice. Yes, these platforms will have a long battle ahead of them if they expect to take any meaningful search market share (a post for another day), but the fact remains that there will be alternatives to Google in the future.   You can read more about ChatGPT Search here: https://lnkd.in/gvmR23Vb   #DigitalMarketing #SearchAdvertising #AI #ChatGPT #Google #MarketingTrends

Want to use AI in PPC but don't know where to start? Start here 🛫 Beginner - Pick a LLM of your choice ChatGPT, Gemini, Claude... - Get Keyword Ideas - Build Mindmaps - Create Adcopy Intermediate - Write Scripts - Write product descriptions with Description Genius Advanced - Optimise Shopping feeds with Generative AI and FeedGen - Create Images with Adios - Build your own marketing Team with crewAI #ppc #ppcchat #googleads #ai

58% of the US population is familiar with ChatGPT. Here are 5 tips on how you can use ChatGPT to run Facebook Ads (and how I do it): 1. Create an entire campaign in seconds. 2. Generate ad creatives with DALL-E 3. 3. Create ad copy with GPT-4. 4. Research your target audience with ChatGPT. 5. Use ChatGPT to analyze and optimize your landing page. ___ BTW, I'm Anton. I help real estate agents boost profits by using FB Ads & AI. If you want to get more leads with ads, DM me “LEADS” #ai #ads #brand30 #fbads #chatgptads