5 days ago, I was talking to a Career Coach In between our call, she shared her website. My initial reaction was: “Is this even a website or a purposeless page with random information spread across!” Her website had: - Random sections & pages - Boring design and copy - No trust-building and revenue-generating content And upon asking how much she paid for it, she said: "$5100!" I asked whether she got any calls booked or clients signed via this website? "Not at all” .... Though I ended the conversation regarding the website, it stayed on top of my mind. It felt ridiculous to me that coaches are paying $5000+ for websites that are ruining their trust and positioning in the market. No one told you that these 'Traditional Websites’ are a liability for your business. Because if they do so, they won’t be able to charge $5000+ for building 6-8 irrelevant and boring pages that don’t serve any purpose/goal. .... Something related to it dropping soon 😉 #websites #coaches
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This is a business post (and not a book reading, writing, editing, or publishing post). From my itsy-bitsy business experience, I recommend doing a few things to get things going: 1. Identify a specific problem and find a sustainable way to solve it. 2. Make a realistic list: - What are you good at? - What needs to be upskilled? - What tasks should you outsource? 3. Learn everything you can about your service offering, the problem, the solution, and probable failures. 4. Build a broad network (based on interests instead of what someone can do for you). 5. Learn sales and marketing. ("Trying not to cry as I type this," she lies, because Binati sucks at sales and marketing.) 6. Learn to say yes and no strategically. 7. Forgive yourself for your mistakes. Your unprofessionalism stems from learning-on-the-job. Acknowledge, apologise, fix, and then offer discounts/refunds. 8. Paid work is better than brand awareness (for a small business). A referral comes from a happy customer. Do not break customer trust/privacy for social media clout. You want to be known for your work (and not drama). The video is about my side-hustle. I have a gardening business where I work with local flora, rocks and soil to create urban gardens for the city I live in. Main-hustle discussions will happen on the audio live on Friday, 24 May, 7:30 - 8:30 PM (IST). Join us as we talk about making money with your hustles. On the panel: Vivek, Anand, Manish. Join us to listen and ask questions. See you then.
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DON’T DO EVER DO THIS TO BUSINESS OWNERS Doing business is not easy, sometimes you face a lot of difficulties but that shouldn't make you quit. Talking about business as a whole is a big topic on its own. Today we will be focusing more on customer-to-business relationships. As a business owner, you must have experienced this or even more Let's go; - Don’t start advertising under their page when they didn't mention anything like that on their posts. - Don't be rude I know sometimes they say customers are always right but sometimes they are not always right too. You want to buy something from a vendor but you are very rude please show some calmness. - Don't buy without reading the instructions clearly and thoroughly because most times a lot of people end up making mistakes and end up blaming the business owner. - Don't rush to buy without reading the terms and conditions of a business and if you are not comfortable with it then don't buy. - When you have issues with a business complain to them privately first before calling them out in public. - People work too hard for their business please don't scam them (send a fake alert) to just get the product if you can't afford it wait till you can. Which other one have you experienced? Let us know in the comment section. I hope you enjoy reading this as much as I enjoy writing them. Like, comment, and repost if you find this post useful and interesting I have a link up in my bio, is going to be a group all about positivity where we learn and teach each other. You will get to know more about this when you join the group Click the link on my bio or check the comment section to Join I am into Copywriting and email marketing, I can transform your content through writing hit me up in the DM let's discuss😊 Follow Rose Eweka to get more valuable posts
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One of the best moves that's helped me make it rain $$$$ as a freelancer AND as a consultant... 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗺𝘆 𝗼𝘄𝗻 𝗯𝗼𝗼𝗸. Creating leveraged assets like books, PDF training, courses, and paid workshops gave me "an edge" over experienced, better, and smarter marketers who had nothing to sell or give. I wrote books to sell my email marketing services. (I had book called, 𝘛𝘩𝘦 𝘊𝘭𝘪𝘤𝘬 𝘙𝘢𝘵𝘦 𝘊𝘰𝘥𝘦) And I wrote books to grow my consulting business. (100+ pager called, 𝘕𝘰𝘮𝘢𝘥𝘪𝘤 & 𝘏𝘢𝘱𝘱𝘺) This strategy helped me grow both businesses to multiple 6-figures. It makes sense why too: - Both books gave leads an appetizer of my process, system, results, and what it's like to work for me. - It also boosted my credibility and authority so I positioned myself as someone to pay attention to. - They helped me make a semi passive income - I upsold buyers with an automated sequence that made selling easy Have you ever thought about writing a book? Why or why not? If so, what would your book be about?
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Your About page is as important as Homepage Done right, it builds trust, establishes authority, and inspires action. After working on 30+ websites, I’ve noticed one big mistake businesses make: They miss the chance to tell their story in a way that attract their customers. Here’s how to write an About Page that doesn’t just impress, but converts: 1️⃣ Start with the human connection. Most people skim your About Page, looking for something to relate to. Start with a hook that shares your journey or struggles. Example: "In 2021, I felt stuck—unsure how to grow my business. Then I discovered the power of storytelling. Sharing my journey turned my business around and helped me land dream clients." Make your readers think, “This person gets me!” 2️⃣ Highlight your authority. This is your time to shine. Share your expertise in a way that links your experience to their needs. Example: "After 4 years of writing for 50+ coaches and entrepreneurs, I’ve mastered what works and what doesn’t. My clients don’t just get pretty words, they get copy that converts." Why it works: Numbers and results = instant trust. 3️⃣ Add personality—make it YOU. Your About Page isn’t a corporate bio. It’s a chance to show why people will enjoy working with you. Share your values, tell them what makes you a perfect fit for their business. 4️⃣ Tell them what’s in it for THEM. Ultimately, your audience is thinking: “Can this person solve my problem?” Example: "Your service might be incredible, but if your website copy doesn’t connect with your audience, it’s costing you sales. That’s where I come in, crafting a story that builds trust and makes hiring you a no-brainer." Pro Tip: Your About Page isn’t optional—it’s essential. A compelling story builds the emotional connection that turns visitors into paying clients. Want an About Page that works for you? DM me today, and let’s: ✅ Share your unique story. ✅ Establish your authority. ✅ Inspire your audience to say, “Take my money!” Let’s tell your story the way it deserves to be told.
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There is a small difference between a professional and an amateur. Or a person who's charging more and a person who's charging less for the same services. While building my agency, I've realized that → Everyone offers the same services → Everyone is helping in building websites But the ones that are charging more has changed the perspective of their offer. Instead of just showing that they build websites, they explain the outcome of what you can achieve from it. And it's very important to note; If someone wants to have a website. It doesn't mean that somehow he woke up and decided that he wanna have a website. → But because he wants something that → a website can help him achieve that. That outcome can be → He wants to get leads from it → He wants to save time through it → He wants to showcase their credibility → He wants to have a place to show their services There are tons of benefits and outcomes of having a website. All I am saying is a professional always targets the benefits and outcomes of the services he offer. That is what sets him apart from amateurs. What is your offer and how do you help your clients? Let's discuss and see if we can help one another in any way. Also, if you want to have a website that drives revenue. DM me "Website" and let's have a chat.
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Free Portfolio Website Audits All Week! Ever wondered if your portfolio website could be better? This week, I’m offering FREE audits to help you shine online. Whether you're a job seeker, freelancer, entrepreneur, or creative professional, a polished, professional site can boost your success. You'll get personalized feedback, tips on design, and content enhancements tailored just for you. Let’s make your online presence as impressive as your skills! Five Reasons to Audit Your Portfolio Today! Ever felt like your portfolio website is hiding its true potential? Here’s why you need an audit: 1. First Impressions Matter : Don’t let a sloppy site ruin your chance at success. Let’s make it love at first sight. 2. Fresh Eyes Spot Errors : I’ll find those silly typos and broken links you’ve missed. Your future self will thank you. 3. Boost Your Credibility : A polished portfolio makes you look professional and reliable. Who doesn’t want that? 4. Stay Current : Trends change, and so should your site. Keep it modern, keep it relevant. 5. Maximize Opportunities : A top-notch portfolio opens doors. Don’t let yours stay shut! I’m here to help you showcase your best self online. Ready to transform your site? Drop your link or DM me, and let’s get started!
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It’s WEBSITE WEDNESDAY again! 💥 Time for more hints and tips for your business website. Just comment below if you’d like any more details or want to propose a topic. No.4: The importance of relevant content. As Google gets to know your website, it will be checking how relevant your content is. It needs to be focused, on-topic, authoritative and unique. So if you have a menu page called Dogs and the content is somehow all about cats, copied from another section on your website, and doesn’t even answer any questions about cats (or dogs!), then something is very wrong. That’s a silly example, but think how your own website is set up. Is it clear what information is on each page, and is the information as up-to-date and relevant as possible? Remember, clarity is key, and your content should aim to improve the customer experience on your site… which will help your AIDA sales conversion funnel (Awareness, Interest, Desire, Action). Keep a lookout for a whole range of WEBSITE WEDNESDAY tips, all with the aim of attracting more site visitors and sales for your business. Thanks for reading, Simon at Site Review UK https://lnkd.in/g-V8cND
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After over ten years of self employment - here’s what I don’t want in a client. I hope these lessons might help you! Sometimes you get early warning signs, and sometimes you don’t find out until the contract is signed. One of the biggest red flags that I hear is usually… tried that it didn’t work. Tried content for a couple of weeks, didn’t get any leads - gave up. (After two weeks). Invested in social media marketing and branding, didn’t get any new work, gave up. Or When they say, can you prove the results you create? How can you guarantee I’ll get this thing (be you’ve heard this designers if you’ve ever talked ROI with a client). Or they just don’t even bother to respond back to you. You spend hours on a beautiful proposal and hours on sales meetings and the client just decides ‘oh well, bad timing, too expensive, I just won’t bother emailing back’. Or they say how long will it take to see a result? We have to hold our clients to a higher standard and hold them accountable. Or maybe we just have to spot the warning signs earlier. Excuses, know it alls, I can do that myselfs. I already know about branding and marketing, I’ve spent ten years selling ice to Eskimo’s. As a freelancer, I’ve built up a bit of an idea of what I don’t want in a client over the years, and I hope this list might help you avoid some crummy situations too. A red flag client blames everyone else and doesn’t take responsibility for themselves. They ask a lot of questions about your pricing and why they ‘need’ all that stuff. They try and talk you down on price (which is totally unprofessional and the first warning sign you should look out for). They will try and tell you how to do your job (even though you’ve been a designer for years and years). They are skeptical and don’t trust you - and criticise and question everything you say. They keep you awake all night, worrying about that next text message or next round of changes they want. This is what we don’t want, because - life is too short. Your business is your business. You went out on your own to stop taking crap from others. Work with good people who believe in you and believe the same things you do. It’s the only way.
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What are you currently giving away that -- if you could -- you would sell? Are you in an industry that begs to sell? One day, Benjamin Dennehy said the quiet part out loud. He railed on how SO MANY are willing to work for free, up front, in exchange for a non-committal promise that they MAY be awarded the work IF they have begged the best. HA! True. Not everyone in professions -- or businesses within them -- act this way. Some charge for ALL upfront work. Yet the majority declare "You can't charge for things like a proposal." Benjamin says what they REALLY mean is they don't know how and are too scared to try and sell the value. So if you COULD charge for the value that, today, you give away for free -- would you? Benjamin convinced me as a small business owner -- to start charging for what I give away for free. IMO, too many professional services providers give free advice up front -- because they've been TOLD to by "content marketing experts." Result: They don't know how to SELL that advice. "If you only learn for free from Linkedidiots who don't value their own knowledge, you might question what they are teaching you, why it is free, and your own mentality," says Dr Richard Diston. BOOM. What does your experience teach you about giving a little bit of value away for free… up front… rather than selling it?
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𝗔 𝗰𝗹𝗼𝘀𝗲𝗿 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗳𝗹𝗶𝗽𝗯𝗼𝗼𝗸𝘀 (𝗮𝗻𝗱 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺!) Hey hey everyone – I hope you’re doing great. I’ve talked about flipbooks and how you can use them for your marketing in the past, and I’ve had more and more clients asking me to create flipbooks as a marketing tool for their business. But I’m also getting questions from some people who want to see what they look like, so I thought I’d share a couple of real-life examples in my video today. Remember that flipbooks are essentially a better alternative for the PDFs or documents you send to clients with endless text (which no one probably reads in-full). In fact, one study found that flip books can increase views and engagement by 40% over standard PDFs or boring documents. Of course, you don’t want to use them for everything you do or all of your client communications. But they are a useful and important tool to effectively catch a prospect’s eye and exhibit that you’re a modern, dynamic, and forward-thinking financial advisor. I definitely suggest you have at least a couple flipbooks in your arsenal, especially when it comes to the initial outreach and sales materials you send new leads. And one of the great advantages is that they are surprisingly simple and shockingly inexpensive to create. So, hit me up if you have any questions or you wanted to create a flip book for your business! In service, 𝘠𝘰𝘶𝘳 𝘧𝘳𝘪𝘦𝘯𝘥 𝘕𝘰𝘳𝘮 www.7thwavemedia.com
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