Harish Peri’s Post

Looking at your GTM and product launch strategy? Here's a tactic I absolutely love: Imagine success. What does it look like at the end of... Day 1? Week 1? Month 1? Quarter 1? Year 1? This exercise helps pinpoint your success criteria. It's a simple yet effective way to set clear goals for your new product or feature. Give it a try and see the difference it makes. --------------------------------- If you are building or scaling a product and want to talk about your tech, feel free to drop me a line. #success #gtmstrategy #gotomarket #product #successtips

One of the most critical yet overlooked aspects of a successful Product launch is having a well-thought-out Go-to-Market (GTM) strategy. Too often, startups focus on perfecting their product, only to skip the crucial planning step to take it to the market. As a result, they scramble for every possible tactic in the book to gain traction, often after burning resources in an unplanned launch. A robust GTM strategy defines how you’ll position your product, who your target audience is, and how you’ll reach them effectively. Missing this step can cost valuable time and lead to missed opportunities, confusion, and ultimately, failure to gain market share. It’s the roadmap for turning your product into a scalable business. Here’s a simple framework businesses can adopt to avoid the post-launch panic: Define Your Target Market: Identify who your ideal customers are, their pain points, and where they hang out. This will help tailor your messaging and channels. Value Proposition: Clearly articulate the unique value your product provides. What problem are you solving that no one else can? How does it stand out? Distribution Channels: Determine where your customers spend their time and how they prefer to engage. Is it online, through retail, or in partnerships? Choose channels that align with your customer behavior. Sales Strategy: Establish how you will sell your product. Will you focus on direct sales, partnerships, or a hybrid approach? Ensure that your team is aligned on the best path to revenue. Metrics for Success: Set clear KPIs to track your success. Whether it’s customer acquisition, conversion rates, or retention, ensure that your progress is measurable and adaptable. Building a GTM strategy is not just a one-time activity—it requires continuous iteration and alignment with your business goals. A strategic GTM plan can turn a good product into a great success. Don’t let this step be an afterthought—lay the foundation from the start, and watch your launch hit the right targets! 💥 #GoToMarket #StartupSuccess #Strategy #Marketing #ProductLaunch #Growth

In a recent meeting, a founder told me, "I've been advised that we are still too early in our product lifecycle for GTM reachouts. Will sync when we are better positioned." I get it. Timing is everything. But here’s the deal: GTM strategy isn’t just about selling. It’s about building. Here’s why you might want to reconsider and integrate GTM strategy early on: Product-Market Fit (PMF): Finding PMF isn’t something that happens overnight. It’s a journey of understanding your market deeply and tweaking your product based on real feedback. A strong GTM strategy helps you get in front of your target audience early, gather insights, and refine your product to truly meet market needs. A Value Map Canvas helps you visualize your product’s value to customers. It’s about matching your product’s benefits with customer needs, pains, and gains. Incorporating GTM strategies from the beginning ensures you’re always aligned with what your customers find valuable. This alignment is crucial for creating an MVP that resonates with users. Knowing your ICP is essential. It’s about identifying who your perfect customers are, what they care about, and how your product fits into their lives. GTM efforts help you hone in on your ICP by providing direct interactions and feedback. This knowledge is invaluable when shaping your MVP to ensure it solves real problems for real people. The Bottom Line Building a product in a vacuum is risky. Engaging with your market early through a GTM strategy gives you the data and insights needed to build something that not only works but thrives. It’s about ensuring your product development is informed by real-world needs and feedback. So, if you’re a founder who thinks it’s too early for GTM strategy, consider this: It’s never too early to start understanding your market, refining your product, and setting the stage for success. Let’s build something great together right from the start. #GTMStrategy #ProductDevelopment #StartupGrowth #ProductMarketFit #MVP #CustomerInsights

Most go-to-market (GTM) strategies include: ✅ Positioning, Messaging + Campaign Strategy ✅ Jobs-to-be-done and Persona Frameworks ✅ Success Metrics, Goals, or KPIs ✅ Pricing + Packaging But almost all are missing one thing: A clearly defined, internally aligned "Acceptable Mistake.” This is the opposite of a Risk. A risk is something we need to address. An Acceptable Mistake is a tradeoff we intentionally make for the sake of a greater goal. An Acceptable Mistake could be: 🎯 Speed 🎯 Comprehensiveness of testing/research Products that are hard to change or fix after release are usually willing to compromise on speed for the sake of more comprehensive testing. Comprehensiveness is likely an acceptable mistake if we can iterate after launch without eroding confidence in the product. How will you know when you’ve aligned on the right one? ✅ It's clear what success really feels like day-to-day leading up to and immediately following launch. ✅ GTM Retrospectives feel cohesive and anchored in success metrics. ✅ There's no internal pushback about a new launch because of an acceptable mistake. When's the last time you defined your Acceptable Mistake in a GTM strategy? Follow : Navneet Dass for more such insights #marketingstrategy

🚀 Your Product Team should be part of your GTM Team! 🚀 Whether you adopt a Product-Led approach or not, it's crucial to have your Product team integrated into your Go-to-Market engine. 🌟 A recent poll I ran showed that 64% of people are all for this idea. I get that my network is kind of biased with their GTM expertise, but seriously, this integration is a big deal. Sandy totally nailed it in a comment on the poll: "What are we even marketing if we're not on the same page about the purpose, benefit, and value of the product?" For a solid GTM strategy: ➡ Let's make sure your Product and GTM teams are on the same page to deliver consistent and awesome messaging. ➡Get that customer feedback into product development to make things better and more innovative. ➡Keep your product going in the same direction as your GTM strategy. By bringing your Product team into your GTM strategy, you're getting everything in sync so that your product meets market needs and drives business success. By integrating your Product team into your GTM strategy, you align your customer-facing activities and messaging, ensuring your product meets market needs and drives business success. What about you? Different perspective? Have you integrated your product into your go-to-market strategy, or are you still at the point where every department is doing its own thing? #ProductManagement #ProductMarketing #GoToMarket #ProductLedGrowth #BusinessStrategy #CustomerFeedback

Go-To-Market: Clarified. It’s not about "the Product". GTM is about Transformation. Making progress. And to become better, you need to understand how to do this together. Every GTM team can start with "Testing the waters", create an ICP or persona. But those who want to take it further and build a foundation focus on getting a blueprint in place: 1. Combining market knowledge and internal insights 2. Creating fundamentals - like ICP, Growth Objectives and Authentic Story 3. Becoming the "One GTM team" in the market where the magic happens Once you've the blueprint, you can focus on testing it out in the market. Lot's of First Attempt In Learning (F.A.I.L.). Getting feedback from the market - from your buyers to your ecosystem. Implement to Iterate. That's how you level up faster, transform and grow together. Because selling is a team sport. Imagine IF you can realize this together: Story ➡️ Growth Objectives ➡️ ICP ➡️ Value prop & Messaging ➡️ Meetings ➡️ Opportunities ➡️ Revenue This is more important than ever, to stand out in today’s market. As one Go-To-Market team. A blueprint is just a small piece - but one that gives you a kickstart - of the entire GTM puzzle (see some words to give it a meaning below). “GTM is the strategies and processes by which you bring a revenue-generating aspect of your business to the right buyers and continue to deliver on their expectations to ensure they remain long lasting customers” Making progress takes hard work, consistency, and a deep understanding of your audience. Internal and external. GTM isn't about product, realizing a sales number or some sort of marketing strategy. It's about transformation, -> cross-departmental <- skill and persistence. Imagine IF...? Making an Impact while having Fun together #growthstrategy #gtmstrategy #togetherness

Launching a new product is a thrilling ride, but let’s be honest— it’s full of highs and lows. While creating something new and innovative is exciting, the real challenge is getting it into the hands of your target audience. And this is where many businesses stumble. Your go-to-market (GTM) strategy isn’t just another step in the process—it’s the 🔑 to whether your launch is a success or a miss. Think of your GTM strategy as your blueprint for turning that big idea into a thriving business. You can have the best product out there, but if you don’t know how to position it, who you’re selling to, or how to reach them, you’re setting yourself up for unnecessary struggles. Here’s why a solid GTM plan is crucial: 1. Positioning & Messaging: It’s all about standing out. Your GTM strategy defines how your product fits in the market and what makes it unique. It’s how you communicate your value and cut through the noise. 2. Customer Connection: It’s not just about selling; it’s about building relationships. A strong GTM strategy ensures you’re talking to the right people—those who actually need what you’re offering— with messaging that resonates. 3. Empowering Your Sales & Marketing Teams: Your GTM plan is your playbook. It gives your team the direction, tools, and confidence they need to win in the market. 4. Flexibility to Pivot: Things change. A well-thought-out strategy allows you to be agile, making adjustments based on real-time feedback without losing momentum. In the end, the product launch is just the beginning. Success comes from strategically navigating the market with purpose and clarity. So, as you prepare for your next launch, ask yourself: Is your GTM strategy ready to carry your vision from concept to reality? Investing in your go-to-market strategy isn’t just a nice-to-have—it’s a must-have for ensuring all your hard work pays off. Let’s make sure you’re not just launching, but launching with purpose and precision. #GoToMarketStrategy #ProductLaunch #BusinessSuccess #ContractQueenBri

🚨 Fresh Insight: Most GTM teams don’t fail because of bad products—they fail because of bad messaging. A great product with poor messaging is a wasted opportunity. Invest as much in your message as you do in your product development. #GTMStrategy #Messaging #ProvocativeInsight

Are you ready to launch your product, but you don´t know or do you need a hand from an expert? Try this template and guide yourself into an ideal Go-to-Market plan! Benefits of using my GTM template: 1. You will have all the information needed in just one place. 2. You will identify the stakeholders, key players, and process that will affect it. 3. You will impact all your audiences at once (users, stakeholders, third parties, among others). 4. You will identify the which stage you will impact (Acquisition, Onboarding, Adoption, or Expansion) 5. You will use this template as a report for your team members and the rest of the company to keep them updated. Link de acceso: https://lnkd.in/gWTqsqyR #productmanagement #design #strategy #innovation #growth

This is what I would do if I am starting GTM from scratch. I will start by asking- - What urgent problem does my product solve? - Who experiences this problem? Once I have clarity on my market, I can: - Focus my efforts - Allocate resources efficiently - Identify macro trends - Validate the need for my product Market understanding is not just about knowing there's a need. It's about knowing the nuances of that need. This knowledge will inform everything from product development to messaging to sales strategy. In short, market understanding is the 'why' behind your product. It aligns your team, informs your strategies, and sets the stage for effective execution. Without it, your go-to-market plan is built on shaky ground. #MarketUnderstanding #BusinessStrategy #GoToMarketPlan #ProductDevelopment