Hans Greimel’s Post

View profile for Hans Greimel, graphic

Asia Editor at Automotive News

South Korean automaker wants its new Inster all-electric subcompact crossover to sticker below $26,798. BUSAN, South Korea — Hyundai is entering the fray for affordable electric vehicles with a new all-electric crossover it hopes will compete against bargain-budget offerings from rivals in Europe and help fend off the onslaught of cheap EVs from China. The industry is increasingly speaking of a $25,000 price point — whether in dollars or euros. Hyundai's new Inster subcompact utility vehicle, unveiled at the Busan International Mobility Show here June 27, promises a sticker below 25,000 euros ($26,798) in Europe, and puts it in the sweet spot of EV affordability that global rivals see as opening the doors to big demand. Hyundai predicts the affordable small model will win over young urban professionals with its range of up to 355 kilometers (220 miles). "Our target has always been to produce a car for our audience in Europe below 25,000 euros," said Andreas-Christoph Hofmann, Hyundai Europe's vice president for marketing, product and PR.  "We are in the midst of the pricing process."  Hyundai said it has no plans to sell the Inster in the U.S. anytime soon. But the nameplate spotlights one strategy the company might pursue in bringing affordable EVs to market.  EV prices are falling fast, driven by technological breakthroughs and cutthroat competition. But even though the average transaction price for a new EV in the U.S. dropped 9 percent in the first quarter, the going average was still a steep $55,167, according to Cox Automotive. Table stakes The $25,000 mark is a kind of holy grail being pursued by EV makers, old and new. Jeep plans to launch an electric subcompact SUV priced below $25,000 around 2027, when it aims to sell 50 percent more vehicles globally than it did last year.  The Renault Group's Dacia Spring full-electric minicar has a base price of about $21,438 in France, but that drops to less than $17,150 with incentives.  Citroen's all-electric C3 small car also plays in that price band. And BYD of China has said it wants to start selling its under-$10,000 Seagull hatchback in Europe as well. Cost strategy Hyundai is relying on a couple of tricks to help keep a lid on the Inster's cost. For starters, the Inster won't ride on a dedicated EV platform. Rather, it is a repurposed EV overhaul of the gasoline-powered Hyundai Casper that dumps the engine for an electric motor. By contrast, Hyundai's flagship line of Ioniq EVs, exemplified by the Ioniq 5 compact crossover and the Ioniq 6 sedan, ride on the Hyundai Motor Group's Electric Global Mobile Platform. They also carry command higher price points befitting their more up-market technological specs.

Hyundai enters the $25,000 EV fray with new subcompact Inster from Korea

Hyundai enters the $25,000 EV fray with new subcompact Inster from Korea

autonews.com

Daniel Baum

Business Development Manager | XLPE Foam @ Foamotive Japan

6mo

That's just what the industry needs.

Like
Reply

To view or add a comment, sign in

Explore topics