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Asia Editor at Automotive News

U.S. sales also hit by an aging portfolio and a lack of hybrids. TOKYO – Nissan has a Rogue problem in the U.S. that is torpedoing global profits. A lackluster launch of the updated crossover, Nissan’s top-selling nameplate, forced the embattled Japanese automaker to hoist incentives on mounting inventories of the outgoing model. The result was soaring expenses that nearly erased parent company operating income. In announcing the dramatic profit plunge in Nissan’s fiscal first quarter, CEO Makoto Uchida blamed the downturn on U.S. operations and cut the company’s full-year financial outlook. “We were unable to boost volume as expected,” Uchida said at the company’s July 25 earnings announcement. “This has been a very challenging quarter for Nissan.” Nissan’s operating profit collapsed 99 percent to 995 million yen ($6.4 million) in the three months ended June 30. Net income tumbled 73 percent to 28.56 billion yen ($183.0 million). Worldwide sales essentially flatlined at 787,000 vehicles in the April-June quarter. Nissan’s North American volume declined 1.7 percent to 323,000 vehicles, on a 3.1 percent slide in U.S. deliveries to 237,000. Sales slid because of problems in model changeovers for the Rogue and Sentra small car as well as because of Nissan’s aging product portfolio and its lack of hybrids. “The results for the first quarter were due to the impact of the U.S. operations,” Uchida said. “We knew that optimization of inventories in the U.S. would pressure our profit.” Selling expenses To limit the decline and bolster demand, Nissan booked overall selling expenses and pricing adjustments of around 77.8 billion yen ($498.5 million), taking a huge bite out of operating income. Nissan cleared stocks of the 2023 Rogue as the company rolled out the freshened 2024 model of the popular nameplate. The model changeover, Uchida said, was further undermined by a sudden softening of overall U.S. market demand that required more spiffs. Nissan’s spending over the quarter came mostly in the form of consumer loan assistance, instead of cash on the hood, in an effort to buoy resale values, Uchida said. “The most important factor here is U.S. inventories,” he said. Nissan’s global inventory, including dealer and company stocks, has swelled since March 2022, when it stood at 250,000 vehicles. By the latest quarter, it had ballooned to 640,000 vehicles. Nissan plans to reel in inventories to manageable levels over the July-September quarter, partly by adjusting production, Uchida said. Upcoming updates of higher-margin, up-market nameplates, including the Murano crossover and Armada SUV, will help sell vehicles, he said. Nissan thinks it can bring down U.S. inventories 20 percent by the October-December quarter. In other regions, Nissan’s sales rose 7.6 percent to 79,000 in Europe in the quarter ended June 30. China saw a stabilization from last year’s sales slide, contributing a 3.3 percent volume increase to 167,000 vehicles.

CEO Makoto Uchida says Nissan U.S. incentive spending nearly erases quarterly profit

CEO Makoto Uchida says Nissan U.S. incentive spending nearly erases quarterly profit

autonews.com

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